Mon, 23 May 2016 Ffermio


Mon, 23 May 2016

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-Hello and a warm welcome to Ffermio.

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-Today, I'm at the Bakewell Centre

-near Sheffield for the Beef Expo.

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-This show travels around annually.

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-This is the first time

-it's returned here in 15 years.

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-Coming up, Daloni finds out

-what advantages farmers can gain...

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-..from social media

-like Twitter and Facebook.

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-Alun will be at a dog sale in Bala.

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-Last week, I went to Cilycwm

-near Llandovery...

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-..to see these cattle being prepared

-before their big day...

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-..with the breeder and experienced

-exhibitor, Eddie Morgan.

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-For almost 25 years,

-Eddie Morgan and his family...

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-..have been exhibiting

-commercial cattle at shows.

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-Here are the four animals

-Eddie is taking to the Beef Expo.

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-He's taking two heifers

-and two steers.

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-Believe me,

-to get them looking these good...

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-..requires hours

-of preparatory work.

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-Eddie and Bunty farm

-in the middle of Cilycwm village.

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-They used to run the local pub

-while farming...

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-..but they're now concentrating

-on the stock...

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-..and competing in shows

-across the country.

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-We fatten around 150 cattle a year.

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-We try to sell around 20

-every month.

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-If we sell ten one week,

-we'll be out buying ten next week.

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-We try to keep the flow going.

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-You get a bit of help

-from local residents.

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-We're very lucky to have them.

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-There are plenty of young children

-coming here in Cilycwm.

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-They come

-to have a look at weekends.

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-If I've got time, they come in

-and see what we do with the cattle.

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-They ask where

-the cuts come from on the cattle.

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-They want to know where the steaks

-their mother brings home comes from.

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-I try my best to help them.

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-It's amazing the interest

-that the children show.

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-How important is it

-that you give youth a chance?

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-I think it's incredibly important.

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-If the young people

-don't get a chance...

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-..the doors will close for them.

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-Over the years...

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-..Eddie and Bunty have given

-a lot of local youngsters...

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-..the experience

-of exhibiting livestock...

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-..and the opportunity

-to work with beef cattle.

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-Sam Jones from Cilycwm

-is one of those people.

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-How different is this

-compared to your day-to-day work?

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-It's very different.

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-I'm the manager in a nursing home

-for people with dementia.

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-It's nice to do something

-totally different to work.

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-How hard is it to prepare animals

-for exhibiting?

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-There's plenty to do.

-They get pampered more than we do!

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-What's the background

-for this heifer?

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-I bought her in the

-Show Potentials Sale in February.

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-She came from

-Bowen & Bowen from Welshpool.

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-She came down from there.

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-What caught your eye about her?

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-As she walked around the ring,

-I could see she had a good shape.

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-I didn't want

-to spend too much money.

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-She was enough.

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-What are your hopes

-at the beef expo?

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-We'll see. I'll enjoy

-taking her there and having fun.

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-It'll be nice

-to exhibit my own animal.

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-There's something addictive

-about exhibiting.

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-Yes, once you start, that's it.

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-I haven't looked back.

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-What standard of cattle

-do you expect at the beef expo?

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-I've been to these beef expos

-for the last two or three years.

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-The standards are high.

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-I've been quite close to it

-but the standard is very high.

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-I've been to the Show Potentials

-in Ruthin and one in Brecon too.

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-The quality of cattle this year

-is exceptional.

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-What are your hopes?

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-What are your hopes?

-

-I'm very happy with them, Meinir.

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-We've washed them this morning

-and they look fine.

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-They were clipped over the weekend

-and everything's shaping up.

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-There's one steer

-I'm not sure about.

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-He's not quite right on his feet.

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-I don't want to take him

-if he's not OK.

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-They have to be fit to travel

-or there's no point taking them.

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-It's pleasurable work, then.

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-It's pleasurable work, then.

-

-We enjoy it. We really do.

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-It's an expensive hobby

-but a good one.

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-I've just sent a tweet

-from the Beef Expo...

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-..so that people know where

-the Ffermio team are this week.

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-We could be doing much more

-with the platform.

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-Recently, Daloni went to meet

-a farmer from Llanfairfechan...

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-..who has taken advantage

-of social media for his business.

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-Social media has changed the world.

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-These days, it's easier than ever to

-contact people all over the world...

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-..to share news, messages

-and opinions.

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-One person who's taken advantage

-of the new media...

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-..is Gareth Wyn Jones

-from Llanfairfechan.

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-When did your interest

-in social media begin?

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-I've been on Twitter and Facebook

-for a few years.

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-I thought it was a great way

-to open up my life...

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-..and what we do as farmers

-day-to-day to the public.

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-As an industry, we're great at

-producing but not great at selling.

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-One of the things I do almost

-every morning is my office view.

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-People like to reply

-with their office view.

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-You see them

-stuck on the M25 in traffic.

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-They get to see a part of my life.

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-I'm very lucky with where I live

-and what I see every day.

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-By sharing that, people come closer

-to farmers and farming.

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-They're then more likely

-to buy our produce.

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-Gareth has certainly raised the

-profile of farmers on social media.

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-On Twitter alone,

-he has over 12,000 followers.

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-Do you set out in the morning

-to tweet once that day?

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-Or twice or three times?

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-Is there a pattern?

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-I'll let you into a little secret.

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-I get a bit of help

-on the media side of things.

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-I couldn't do it all myself

-with thousands of followers.

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-I have 12,000 followers on Twitter

-and two full Facebook accounts.

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-That's 10,000 more

-without counting Instagram.

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-I have an IT wizard called Dewi...

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-..who can drip feed

-all kinds of agricultural news...

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-..into social media all day.

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-So in a way,

-my page has been set up in advance.

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-So there is a pattern.

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-The stuff from me

-can be a bit different.

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-The stuff on the business page

-is very professional.

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-What kinds of discussions

-do farmers have on Twitter?

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-All kinds of chats, really.

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-From predatory foxes to Brexit.

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-It's just like the kind of chat

-we'd have in the pub.

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-It's a great way of getting

-our message out to everybody.

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-I want people to think...

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-..the Welsh lamb Mrs Jones

-has cooked tastes great...

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-..and that they

-should want to buy some.

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-That's why I post a photo

-of my Sunday lunch...

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-..not so that people

-know what I'm doing.

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-I can't cook it but Rhian can.

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-I just hope that showing it off

-like that makes a difference.

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-Every week, I send ten lambs

-down to Lidgates in London.

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-That's just superb.

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-It all started

-after the snow in 2013.

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-Danny Lidgate, the owner,

-made contact and asked...

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-..if we'd be interested in supplying

-them with lamb via Twitter.

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-It was only one tweet.

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-That shows the way ahead.

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-Do you have chats

-with politicians on Twitter?

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-Yes, I do.

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-Sometimes, I feel that people

-forget about those working the land.

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-When the policy-makers

-are making decisions...

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-..they forget the most crucial

-factor of that equation, the farmer.

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-Twitter and Facebook may be great

-platforms to spread your message...

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-..but the reaction

-isn't always wholly positive.

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-Over the last six months, I've had

-lots of vegans and vegetarians...

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-..being quite unpleasant to me.

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-I do quite a bit of media work so

-it's hard sometimes to keep quiet.

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-I try to be honest and respectful.

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-But there is a line that they cross

-that I can't abide.

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-Some people go to extremes.

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-We have to show respect

-to our fellow humans.

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-You also shoot videos.

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-I do.

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-Videos are a good way for people

-to get to know your face and voice.

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-It gives them a chance to decide

-whether they like me or not.

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-With 12,000 followers, Gareth is

-spreading his message far and wide.

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-How many other farmers are

-making the most of the new media?

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-It's a great way for me

-to boost my business.

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-I get television work,

-somewhere to sell my produce.

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-It's a way forward for farmers...

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-..if it's used properly.

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-It can be a hassle like anything.

-You get out of it what you put in.

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-Perhaps the most important question

-is where do you find the time?

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-That's a good question.

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-As someone told me, if you want

-something done, ask a busy man.

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-Finding time

-can be a real problem...

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-..especially with a family,

-when this thing pings every minute.

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-What's the latest on that phone?

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-It's obviously been used -

-it's full of cracks!

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-I'm waiting for a new one.

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-What the latest tweet?

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-What the latest tweet?

-

-Here it is.

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-"Gareth Wyn Jones...

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-"..great to see you at last week's

-Conwy Business Awards.

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-"Keep up the great work."

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-If you want to follow Ffermio

-the way Gareth Wyn Jones does...

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-..then visit our website

-or Twitter account.

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-Here at the show,

-the preparations are in full swing.

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-Eddie Morgan

-is about to enter the ring.

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-You're here safely, Eddie.

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-Are you ready?

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-Are you ready?

-

-We are ready, Meinir.

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-We washed the cattle yesterday and

-we washed them again this morning.

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-We're down to three animals.

-We were unsure about the red steer.

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-We are here. There are

-ten animals coming up on the lorry.

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-It's started well with several

-red rosettes going back down.

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-It'll be a good competition.

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-What's the most important thing when

-showing cattle at the Beef Expo?

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-It's a couple of rungs higher in

-quality than what we have at home.

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-We meet people we haven't seen

-since the Winter Fair.

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-It's great to see them.

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-It's the first

-show of the year for beef.

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-It is the first.

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-Our cattle

-are on the small side right now.

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-We look to fatten them through the

-summer in preparation for Christmas.

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-Today is good practice.

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-It's a good start

-for us and the cattle.

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-It's going to be a busy day for you.

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-Good luck. We'll see you later.

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-Good luck. We'll see you later.

-

-Thank you.

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-It's time for a break now.

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-Join us in a minute or two to see

-how Eddie gets on at the Beef Expo.

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-Recently, a sheepdog was sold

-for an incredible price in Skipton.

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-Alun's been to see how the prices

-were at the Bala Sheepdog Sales.

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-See you in two minutes.

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-.

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-Subtitles

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-Welcome back.

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-The standard of competition

-here at the Beef Expo is very high.

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-In among all the entries

-are Eddie Morgan and his gang.

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-So this is the end-of-day party?

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-Eddie, you must be

-extremely tired tonight.

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-We are tired, Meinir.

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-It's time to go home now!

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-You've had a good day of competing.

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-You've had a good day of competing.

-

-Very good. Very, very pleased.

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-Second with the black steer

-in the babies.

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-Very, very pleased.

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-It was a very, very strong class.

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-Sam, fair play,

-came third in the class.

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-Very pleased.

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-Very pleased.

-

-Wales are doing excellently.

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-The way it's shaping up, it looks

-very, very promising for the Welsh.

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-Sam, did you enjoy

-your first experience in the ring?

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-I'd be so happy

-just to get any rosette.

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-Third is fab.

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-Bunty, it looks like you've brought

-the kitchen sink with you!

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-I try to please everybody.

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-I'm good at putting food

-on the table, as you can tell!

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-Eddie, you'll be going back to Wales

-a very happy man.

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-Yes, we're going home happy.

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-The cattle here at Bakewell

-are at their best.

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-Next, Alun's at a sheepdog sale

-on Bala's Rhiwlas estate.

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-Hopes are high for good prices.

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-Last year,

-Alan Jones from Caernarfon...

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-..got 7,600 guineas

-for his bitch, Tess.

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-That's the best price

-in the history of this event.

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-Earlier this week,

-at the Skipton sale...

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-..the world-record price

-for a sheepdog was broken...

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-..when 16-month-old Cap, owned

-by Irishman Padraig Doherty...

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-..was sold

-for a remarkable 14,100 guineas.

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-That's why expectations are high

-here today.

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-The annual event is organized

-by the Bala Sheepdog Society.

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-This year's chair is Eifion Davies,

-Cynlas, Cefnddwysarn, near Bala.

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-I moved to the area

-almost 18 years ago now.

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-One of the first things I joined

-was the sheepdog society.

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-My mother-in-law spoke to Twm Jim,

-a local Bala character, in town.

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-She had told him that I did

-a bit of sheepdog training.

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-In no time,

-Twm Jim was on the farmyard...

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-..offering me

-a place on the committee!

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-We should note that this

-is one of the first events here...

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-..since the death of Robin Price.

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-Yes, it's odd to think that this

-is the first sale since he left us.

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-He was a staunch supporter

-of both the sale and the trials.

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-What's the order of the day?

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-There are two classes of dogs.

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-We always put the emphasis

-on the older dogs first.

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-They get the first chance

-to enter the sale.

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-I see new developments all the time.

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-Social media and videos play

-an important role in selling now.

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-A lot of the sellers...

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-..have started to film their dogs

-working at home...

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-..and putting the videos

-on the Web.

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-More and more are doing so

-with every sale...

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-..and more and more

-are watching them.

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-Sheepdog trials are booming as well.

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-People seem to be buying dogs

-to compete as much as to work.

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-There is a sense

-that a good farm dog...

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-..isn't good enough for someone

-who wants to compete at trials.

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-There are all kinds of dogs here...

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-..from the very best down.

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-Over 60 dogs are being sold today.

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-Among those hoping for a good price

-is Crad Williams from Llanrhaeadr.

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-Crad, tell me a bit about Bob,

-who's being sold today.

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-His lineage includes dogs...

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-..that have won at national,

-international and world level.

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-His father, which I also owned...

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-..was bought

-when he was six months old.

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-He was bred by Marilyn McNaught

-of Pandy here in Bala.

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-I sold him here, to the Vaughan

-family of Llanrhaeadr-ym-Mochnant.

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-They bred him

-with a bitch they owned...

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-..and gave me this one

-as an eight-week-old puppy.

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-I've sold fairly successfully here

-over the years.

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-I sold this one's father

-two years ago.

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-He made quite a good price.

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-I got 2,700 guineas for him.

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-I've sold others

-for around the 2,000 mark since.

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-The course and sheep

-set a good challenge...

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-..as dogs and masters

-showed their talents.

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-But how is the sale going?

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-Emrys Jones, Sarnfaen,

-a familiar face at the auction.

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-How did you get on?

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-Very well. I'm happy.

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-Everyone's here,

-the weather's nice...

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-..and I've got money in my pocket!

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-If there are quality dogs...

0:19:220:19:24

-..dogs with a bit of style...

0:19:240:19:27

-..then they sell themselves.

0:19:270:19:30

-After a day selling over 60 dogs

-from all over Wales and beyond...

0:19:310:19:36

-..how did Crad Williams

-and Bob get on?

0:19:360:19:39

-Disappointing.

0:19:400:19:41

-He performed disappointingly today.

0:19:410:19:44

-The way he ran,

-I thought it was a fair price.

0:19:460:19:49

-I let him go for 900.

0:19:490:19:51

-A bit disappointing,

-but there'll be other days.

0:19:520:19:55

-One man who has had a good day...

0:19:570:20:00

-..having been selling here

-for over 30 years...

0:20:010:20:04

-..is Ruthin auctioneer Glyn Owens.

0:20:040:20:07

-How did this year's prices

-compare to last year's?

0:20:070:20:11

-Very well, to be honest.

0:20:110:20:13

-We're very pleased.

0:20:130:20:14

-The best dogs sold very well.

0:20:140:20:16

-The best bitches sell well

-at every sale, every year.

0:20:170:20:21

-They buy them to breed.

0:20:210:20:24

-If you wanted

-a quality bitch today...

0:20:240:20:27

-..you'd have to pay

-somewhere between 2,000 and 3,000.

0:20:270:20:31

-The highest price was 4,800 guineas,

-sold by Doug Lambie.

0:20:310:20:36

-He sells here regularly

-and always attracts high prices.

0:20:360:20:40

-Generally,

-it's been quite a good day.

0:20:400:20:43

-We're happy,

-and people are going home happy.

0:20:440:20:47

-The young dogs

-went for up to 950 guineas.

0:20:470:20:50

-From 600 to 950 guineas,

-so, on the whole, very successful.

0:20:500:20:55

-Back here at the Beef Expo,

-the Welsh are making their mark.

0:21:020:21:06

-Many reached the top

-in their classes...

0:21:060:21:09

-..and are ready

-to battle for the championships.

0:21:090:21:12

-The baby beef

-reserve championship...

0:21:150:21:18

-..went to the Elias family,

-Hendre Cennin Isaf, Garndolbenmaen.

0:21:180:21:22

-The class championship

-went to Elfed Williams, Sennybridge.

0:21:220:21:26

-Massive congratulations, Elfed.

0:21:280:21:31

-You must be over the moon.

0:21:310:21:32

-You must be over the moon.

-

-I am indeed. Wonderful.

0:21:320:21:34

-A good heifer to start with,

-but turned out very well.

0:21:340:21:39

-Thanks to Caryl and Neil for

-doing a good job of turning her out.

0:21:400:21:43

-I've supported the show

-for a long time.

0:21:440:21:46

-It's the first time

-we've come out on top.

0:21:460:21:48

-Caryl, you reared this heifer,

-so she's close to your heart.

0:21:490:21:53

-Yes, she is.

0:21:530:21:54

-I sold her to Elfed in Ruthin.

0:21:550:21:57

-Elfed asked if I'd show her today

-and I couldn't say no.

0:21:570:22:02

-I'm very proud,

-and very grateful to Elfed.

0:22:020:22:06

-There's no doubt

-that it's going to be Wales' day.

0:22:100:22:14

-More awards are going back

-over Offa's Dyke...

0:22:140:22:17

-..the reserve championship

-to Tecwyn Jones, Ty Newydd, Nebo...

0:22:180:22:23

-..and the supreme championship...

0:22:240:22:26

-..to the Williams family,

-Tynllyn, Trawsfynydd.

0:22:260:22:29

-Glyn, many congratulations.

0:22:290:22:30

-Glyn, many congratulations.

-

-Thank you very much.

0:22:300:22:32

-The Beef Expo is quite new to you.

0:22:320:22:35

-Last year was our first time,

-so this is our second time.

0:22:350:22:40

-What will happen to this heifer now?

0:22:410:22:42

-What will happen to this heifer now?

-

-The Royal Welsh next, hopefully.

0:22:420:22:44

-Congratulations.

0:22:450:22:47

-The old head's here too,

-Tecwyn Jones, Nebo.

0:22:470:22:50

-You always manage it!

0:22:500:22:51

-You always manage it!

-

-It comes from somewhere!

0:22:510:22:53

-How many Beef Expo wins is that?

0:22:530:22:55

-How many Beef Expo wins is that?

-

-Four, I think, and two reserves.

0:22:550:22:57

-A very good show.

0:22:570:22:59

-And Wales did well.

0:22:590:23:01

-Wales is on the map today.

0:23:010:23:02

-Wales is on the map today.

-

-Yes, very good.

0:23:020:23:04

-Many congratulations to you both.

0:23:040:23:06

-Congratulations

-to the Welsh winners.

0:23:100:23:14

-That's it for this week.

0:23:140:23:16

-There's no programme next week...

0:23:160:23:18

-..but we're back

-in a fortnight, on 6 June.

0:23:190:23:21

-Until then, thanks for your company.

0:23:220:23:24

-From Bakewell, goodbye.

0:23:240:23:26

-S4C Subtitles by Testun Cyf.

0:23:430:23:45

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0:23:450:23:45

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