Mon, 31 Oct 2016 Ffermio

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-Hello and a warm welcome to Ffermio.

-We're at the Welsh Dairy Show

-on the showground in Nantyci...

-..on the outskirts of Carmarthen.

-This is a chance to discuss

-the future of the dairy sector...

-..and also to celebrate it.

-In addition,

-there's the show itself.

-We'll find out later who is crowned

-queen of the dairy cattle.

-Alun will be

-in the Colwyn Bay area...

-..to see how the council and local

-food producers are working together.

-We'll have the third question

-in our competition.

-This is one of the last shows

-of the season for dairy cattle.

-With many cattle already inside

-in preparation for winter...

-..it's great to leave

-the farm paperwork behind and relax.

-But preparing cattle to show here

-is hard work.

-Daloni tells us more.

-Rhosygadair Fawr Farm

-in Blaenannerch, Cardigan...

-..is home to

-Phillip and Lorenza Reed...

-..and their children

-Steffan, Rebecca and Sion.

-The family has kept a dairy herd

-for twelve years.

-Over 300 cows

-are now milked in their parlour.

-Most are Ayrshire cattle, but there

-are some Holsteins in the herd.

-The first herd I bought was from

-Castlemartin in Pembrokeshire...

-..the Gupton herd.

-We'd had them for 18 months when

-the Ayrshire Society telephoned...

-..to discuss the Queen's herd,

-the Windsor herd.

-I told them I'd buy ten or a dozen.

-That was all I needed.

-Our buildings were already full.

-They said, "They have to go

-in one package, 180-odd of them".

-I spoke to a dealer friend of mine.

-He said, "Bid low. They'll sell

-them, they've got no money worries".

-We both went up.

-Lorenza was furious

-that I was thinking of buying them.

-I said I'd just go and see them.

-I went and I put in a bid.

-Soon after, I took the family

-to Center Parcs.

-I said to Lorenza,

-"We'll do a little detour.

-"You can go to Windsor

-to see the cows."

-It wasn't a little detour - it was

-a three or four-hour detour.

-As we were being shown the herd,

-the Duke appeared.

-He came over to speak to us.

-He said "You've got the Queen's

-consent. The cows are yours."

-Lorenza's jaw hit the floor!

-She didn't know I'd bid for them.

-That's how I ended up

-with the Queen's herd.

-When they came we were full.

-We had to build another shed.

-They're good cattle, fair play.

-I hope she'll come

-and buy some back from me.

-I'll charge her more

-than I paid for them.

-I want something that lasts and

-that's certainly true of Ayrshires.

-They don't produce

-as much as Holsteins...

-..but Ayrshire cows are high quality

-and they last.

-They have good feet, they calve well

-and they produce quality milk.

-They tick all the boxes for us.

-Although the family has only milked

-for a relatively short time...

-..they have faced challenges.

-The two main problems

-milk producers face...

-..are the volatile price of milk

-which goes up and down so much...

-..and staff.

-Good staff are in short supply.

-As regards the price of milk...

-..I would prefer the company

-receiving the milk to say...

-.."You can produce X litres per day"

-and stick to that.

-The milk company would know how

-much milk was coming in each day...

-..and they could market it better.

-A fluctuating price

-doesn't benefit anyone.

-The trouble is that farmers

-are their own worst enemies.

-If the price of milk goes up,

-what do we do?

-We think "The price is good,

-we'll milk more".

-Then there's too much milk

-and the price falls.

-It's the same with everything.

-If too much of a product

-is available, the price drops.

-If it's in short supply,

-the price rises.

-It's not rocket science!

-We're our own worst enemies.

-Phil is proud

-of his Ayrshire cattle...

-..and enjoys taking them

-from show to show.

-Before every show, there's

-preparation work to be done.

-We're taking one second-calver,

-to make things easier.

-They say it's like a shop window.

-If someone is looking to buy

-Ayrshire cattle...

-..they can come to the stand

-or stalls...

-..and talk to the owners

-of the cattle that take their fancy.

-It is a good place

-to advertise your stock.

-She doesn't get

-any special treatment.

-She's in with the rest of the herd.

-All that happens is we wash her

-a few days before the show.

-That's all the pampering she gets

-- a shampoo and a shave.

-The dairy herd takes up most

-of the time at Rhosygadair Fawr...

-..but the farm

-is also home to many other animals.

-It's nice for us and the staff...

-..to see something other than

-a dairy cow occasionally...

-..be it a sheep, a pig,

-a chicken, a goose or a duck.

-It gives you a break.

-Every animal

-has a different nature.

-Watching these pigs running around

-is interesting.

-It helps pass the time of day.

-We always rear turkeys

-for Christmas.

-We keep a dozen to fifteen

-for the family and relatives.

-Sion went to a sale in Synod Inn...

-..and he came back with seven

-black turkeys, two pheasants...

-..and two peacocks.

-He's into poultry.

-I liked birds when I was young.

-I used to keep budgies.

-Budgies of all things!

-Sion looks like he might be

-a chip off the old block.

-I don't know how the black turkeys

-will turn out at Christmas.

-They won't have breasts,

-they're all legs.

-They run around the yard

-like Usain Bolt.

-There's not much meat on them,

-just like him!

-With all these animals,

-there's plenty of work on the farm.

-Along with Phillip and Lorenza

-and two full-time workers...

-..all the children are involved

-and have their own responsibilities.

-I like the dairy cattle.

-Steffan likes working

-on the tractors and the land.

-Sion works with the sheep

-and the store lambs.

-I do the sheep and the poultry.

-Dad buys them and I look after them.

-I studied agricultural engineering

-at Harper Adams for four years.

-I've just graduated and returned

-here to look after the machinery...

-..to make sure everything

-keeps running smoothly.

-The Welsh Dairy Show

-is Phillip's final show of the year.

-What are the hopes?

-I'm looking forward

-to meeting up with my pals.

-I don't want to make predictions

-because it'll all go wrong.

-Every time I claim

-to have a good heifer...

-..she ends up bottom of her class.

-I'll just say

-that she should do well.

-No more than that.

-I'm hoping for a red rosette,

-if not more.

-A chance for a break, finally?

-My feet are pretty tired.

-How did it go?

-It went OK, I think.

-She's such a big heifer,

-she'll either be first or last.

-The judge today is a nice lad.

-I've nothing against him.

-He told me she was carrying

-too much weight in the brisket area.

-He likes the Ayrshire breed

-to be more compact and smaller.

-Maybe he's got

-smaller cubicles at home.

-If everyone knew who was going

-to win, you wouldn't have a show.

-You learn to win and lose.

-Next time, it could be my turn.

-Big celebrations then.

-More than tonight, certainly.

-How do you benefit from showing?

-Not at all. It's a hobby.

-Every hobby involves spending money.

-But you do make new friends and

-sometimes the odd farmer comes up...

-..and asks

-if you have any animals for sale.

-In the Royal Welsh this year,

-I was approached by two farmers.

-One wanted to buy dairy cows.

-That was a no-go because

-I wanted milk in the tank.

-The other one wanted

-in-calf heifers...

-..and I sold him 16

-just after the Royal Welsh.

-Tidy.

-Tidy.

-

-It's an important shop window.

-He asked for more today.

-Don't tell the wife. She'll want

-to sell him even more of them.

-That's the point

-of bringing animals to a show.

-The public also like to see them.

-Oh, yes. Without the cattle

-there'd be no show.

-That's it for part one.

-Stay with us for the announcement

-of the show's supreme champion.

-Alun will be in Colwyn Bay looking

-at a ground-breaking new scheme.

-See you in two minutes.

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-Welcome back

-to Wales' main dairy show.

-The competing is in full swing.

-The cattle are resplendent.

-But there's more to this show

-than just the competing.

-There's something here

-for everybody.

-As this year's show

-is being held during half-term...

-..the committee held a competition

-for local children...

-..to advertise the event.

-The winners were given their prizes

-in the ring.

-Over the last two years, dairy

-farmers have seen a huge fall...

-..in the price they receive

-for milk.

-There is hope, with prices rising

-gradually over the last few months.

-What is the outlook for the future?

-How are things looking at the moment

-in the industry?

-Things are looking promising.

-The reason is that the milk supply

-has fallen, so there's a shortage.

-When the processors

-have seen a shortage...

-..they have increased prices

-to try and ensure a greater supply.

-What about

-the weakness of the pound?

-That's the second factor

-that's helped the market.

-Following the June referendum,

-the pound has weakened.

-A weak pound always helps farmers.

-Now we can foresee a situation

-when there'll be more money...

-..coming into bank accounts.

-It's extremely important

-farmers think carefully...

-..what use to make of that money.

-Are there bills

-that need to be paid?

-They could make bigger repayments

-on bank loans.

-There might be plans

-to invest more in the farm.

-They need to plan carefully

-how to use the money that comes in.

-Throughout the world,

-demand is rising...

-..about two per cent a year.

-That hasn't changed much recently...

-..so that's a good start.

-One of the big problems

-over the last two or three years...

-..is overproduction.

-There's too much milk

-compared with the demand.

-As we know, and as we always

-hear in the media...

-..butter has more than doubled,

-cream has almost trebled...

-..and cheese has doubled in price.

-That's more than 1,000 a tonne...

-..while some farmers have been

-getting two or three pence extra...

-..for the last three months.

-The price for our product

-has been rising for several months.

-We'll be very lucky if we're on

-25 pence by the end of the year.

-Lots of people thought

-we'd be hitting that now.

-If you look at the markets...

-..the market has turned round

-since the start of the summer.

-The prices

-are only starting to rise now.

-We see that the amount

-coming to Welsh dairy farmers...

-..is about

-6.7 million a month short.

-The market is lagging far behind.

-The number of markets and shops

-selling local produce...

-..is increasing in Wales.

-Conwy Council

-have seen an opportunity...

-..to promote local companies

-by opening a shop in Colwyn Bay.

-Alun has the story.

-You only need to pop

-to a supermarket...

-..to see how international

-the food market is.

-But these days, there's a growing

-emphasis on sustainability...

-..and fresh, local,

-seasonal produce.

-At Naturally Conwy Produce Market,

-almost everything on sale...

-..is grown within 20 miles

-of this site.

-I'm looking forward to finding

-something tasty to have...

-..with a cuppa back at Cae Coch.

-This trial venture is being run

-by local producers...

-..and Conwy County Council

-to promote local produce.

-The idea came following discussions

-at the Conwy Food Forum last June.

-Rhys Evans is the council official

-with the task of launching it.

-The idea came about

-because of a chat we had...

-..with the Cywain Group

-and Communities First.

-Communities First own the shop

-and the space became available.

-We pounced on the opportunity

-to take over.

-How have the customers reacted

-to the products on offer?

-It's very promising.

-We've been here

-for seven or eight weeks...

-..and it's great to see so many

-coming back week after week.

-They love the produce

-we have for sale here.

-What is also pleasing is the number

-of people coming in here...

-..to practise their Welsh.

-You've put producers

-face to face here.

-It could have been a case of

-competition rather than cooperation.

-I'm glad to say it's cooperation.

-Producers are

-selling each others' products.

-They are happy to recount

-the background of the products.

-People like to hear that background.

-It really is working here.

-We're very lucky.

-As part of the deal,

-we agreed to invite...

-..local restaurant

-and hotel owners into the shop.

-We do three events over the four

-months to meet the producers...

-..so these foods can be tasted.

-The hope is that more local produce

-from Conwy will end up on the menus.

-One Conwy company that has become

-very successful is Siwgr a Sbeis.

-They've won a lot

-of food industry awards.

-They claimed a True Taste gold

-award for their tasty cakes.

-The company is run by two friends,

-Rhian Owen and Rhian Williams.

-Why does Siwgr a Sbeis

-want to be a part of this project?

-All the food companies in Conwy

-need to support each other.

-We've been established

-for quite a while now.

-There are much

-younger companies around...

-..but we also wanted to see

-how this would work.

-What are you offering? You've

-had to decide what to sell here.

-We have picked some old favourites.

-People know about our Eccles cakes.

-We've won awards for our flapjacks.

-These meringues are new from us.

-The Christmas puddings...

-..started going out to the shops

-a couple of weeks ago.

-Our puddings are well-known.

-How has it gone since this shop

-opened up in September?

-We've seen an increase

-in the people coming here.

-Everything made in Conwy

-has a little story attached to it.

-We like knowing

-the origins of our food.

-With 14 different suppliers,

-this shop has a wide range of stock.

-Conwy Brewery started in Conwy

-in 2003. It's 13 years old by now.

-How much beer do you sell in a year?

-About one million pints of beer.

-Wow! And you cooperate

-with other brewers.

-In the beer business,

-we're all friends.

-We work with Great Orme Brewery

-and Wild Horse Brewing Company.

-We've worked with other breweries

-like Nant Brewery from Llanrwst...

-..Purple Moose in Porthmadog

-and the Great Orme Brewery.

-By now, 700 customers have

-bought produce from the shop.

-The prospects for the future

-are very promising.

-It's nearly Christmas.

-What's the future of this shop?

-We're here

-until the start of January.

-Then the shop is empty again...

-..and it's a chance

-for someone else to step up...

-..and launch their idea

-for a business.

-This could be the perfect platform

-for producers.

-If they have new lines they want

-to introduce, they can do so here.

-I've just spoken to someone with

-elderflower gin they've just made.

-They wanted to sell it in the shop.

-Last week we had some pumpkin beer

-launched for the first time...

-..to coincide

-with the time of year, of course.

-This is a platform for launching

-new lines and new flavours.

-It's the place to discover if

-customers exist for those products.

-Here's one very happy customer.

-From the reaction in there...

-..the producers and customers

-both think this scheme is a success.

-Local food. A great story.

-What could be better?

-Here's your chance to win a trailer.

-Here's the third question.

-Once again, we have

-three very special prizes.

-They are donated

-by Ifor Williams Trailers.

-The first prize

-is the HB506 horsebox trailer...

-..worth 4,180 + VAT.

-The second prize is the P8G trailer

-worth 1,945 + VAT.

-The third prize

-is the P7e trailer worth 950 + VAT.

-To win one of them, you will have

-to answer five simple questions.

-The first letter of each answer will

-be an anagram of a five-letter word.

-You'll need to send us that word

-by 23 November.

-Here is the third question.

-The Welsh wizard associated

-with the town of Carmarthen.

-The details and rules of

-the competition are on our website.

-You'll get the fourth question

-next week.

-After all the preparations

-and six hours of competition...

-..we've reached

-the climax of the show.

-The Supreme Championship.

-Six breeds are involved

-in the battle of the champions.

-The marks are announced as the cow

-passes in front of the crowd.

-This year's Supreme Champion

-is Moorshard Dude Paradise...

-..owned by Richard and Bethan Thomas

-and Family, Llandyfaelog.

-Fantastic. Well done.

-How were the nerves?

-They were pretty bad.

-You were last into the ring.

-Yes, last in,

-and it's nice to get it.

-It was bad enough three weeks ago.

-Winning so close to home is special.

-It's your first win here.

-The first time we've had the

-champion, never mind the Supreme.

-The nerves are showing

-with the sweat running.

-I've lost a bit of weight, I think.

-You must be delighted,

-being the father.

-So pleased for them.

-You've been at it for a while.

-You've been at it for a while.

-

-Since this show started.

-We'd won a few first prizes but this

-is our first Holstein champion...

-...and our first

-Supreme Championship.

-What does that feel like?

-It's beyond belief.

-Tell me about the cow.

-She's a second-calver.

-She had her second calf in July.

-She produces 50 kilos of milk daily.

-We hope she'll calve again

-and compete again next year.

-She looks good

-but she milks well too.

-She fills the tank.

-She fills the tank.

-

-That's what fills the pocket.

-We do spoil her

-but she looks after us too.

-Congratulations to you as a family.

-It's good to see the prize

-going back to Carmarthenshire.

-Thank you.

-That's all from this show.

-We've had a great day

-at the Welsh Milk Show.

-Dude Paradise from Llandyfaelog

-is the ultimate star.

-Until next time,

-thanks for your company.

-Goodbye.

-S4C Subtitles by Testun Cyf.

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