Bydd Meinir yn ymweld a Sioe Laeth Cymru yng Nghaerfyrddin ac yn holi'r mudiadau ynglyn a sefyllfa'r diwydiant amaeth ar hyn o bryd. Meinir is at the Welsh Dairy Show in Carmart...
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-Hello and a warm welcome to Ffermio.
-We're at the Welsh Dairy Show
-on the showground in Nantyci...
-..on the outskirts of Carmarthen.
-This is a chance to discuss
-the future of the dairy sector...
-..and also to celebrate it.
-there's the show itself.
-We'll find out later who is crowned
-queen of the dairy cattle.
-Alun will be
-in the Colwyn Bay area...
-..to see how the council and local
-food producers are working together.
-We'll have the third question
-in our competition.
-This is one of the last shows
-of the season for dairy cattle.
-With many cattle already inside
-in preparation for winter...
-..it's great to leave
-the farm paperwork behind and relax.
-But preparing cattle to show here
-is hard work.
-Daloni tells us more.
-Rhosygadair Fawr Farm
-in Blaenannerch, Cardigan...
-..is home to
-Phillip and Lorenza Reed...
-..and their children
-Steffan, Rebecca and Sion.
-The family has kept a dairy herd
-for twelve years.
-Over 300 cows
-are now milked in their parlour.
-Most are Ayrshire cattle, but there
-are some Holsteins in the herd.
-The first herd I bought was from
-Castlemartin in Pembrokeshire...
-..the Gupton herd.
-We'd had them for 18 months when
-the Ayrshire Society telephoned...
-..to discuss the Queen's herd,
-the Windsor herd.
-I told them I'd buy ten or a dozen.
-That was all I needed.
-Our buildings were already full.
-They said, "They have to go
-in one package, 180-odd of them".
-I spoke to a dealer friend of mine.
-He said, "Bid low. They'll sell
-them, they've got no money worries".
-We both went up.
-Lorenza was furious
-that I was thinking of buying them.
-I said I'd just go and see them.
-I went and I put in a bid.
-Soon after, I took the family
-to Center Parcs.
-I said to Lorenza,
-"We'll do a little detour.
-"You can go to Windsor
-to see the cows."
-It wasn't a little detour - it was
-a three or four-hour detour.
-As we were being shown the herd,
-the Duke appeared.
-He came over to speak to us.
-He said "You've got the Queen's
-consent. The cows are yours."
-Lorenza's jaw hit the floor!
-She didn't know I'd bid for them.
-That's how I ended up
-with the Queen's herd.
-When they came we were full.
-We had to build another shed.
-They're good cattle, fair play.
-I hope she'll come
-and buy some back from me.
-I'll charge her more
-than I paid for them.
-I want something that lasts and
-that's certainly true of Ayrshires.
-They don't produce
-as much as Holsteins...
-..but Ayrshire cows are high quality
-and they last.
-They have good feet, they calve well
-and they produce quality milk.
-They tick all the boxes for us.
-Although the family has only milked
-for a relatively short time...
-..they have faced challenges.
-The two main problems
-milk producers face...
-..are the volatile price of milk
-which goes up and down so much...
-Good staff are in short supply.
-As regards the price of milk...
-..I would prefer the company
-receiving the milk to say...
-.."You can produce X litres per day"
-and stick to that.
-The milk company would know how
-much milk was coming in each day...
-..and they could market it better.
-A fluctuating price
-doesn't benefit anyone.
-The trouble is that farmers
-are their own worst enemies.
-If the price of milk goes up,
-what do we do?
-We think "The price is good,
-we'll milk more".
-Then there's too much milk
-and the price falls.
-It's the same with everything.
-If too much of a product
-is available, the price drops.
-If it's in short supply,
-the price rises.
-It's not rocket science!
-We're our own worst enemies.
-Phil is proud
-of his Ayrshire cattle...
-..and enjoys taking them
-from show to show.
-Before every show, there's
-preparation work to be done.
-We're taking one second-calver,
-to make things easier.
-They say it's like a shop window.
-If someone is looking to buy
-..they can come to the stand
-..and talk to the owners
-of the cattle that take their fancy.
-It is a good place
-to advertise your stock.
-She doesn't get
-any special treatment.
-She's in with the rest of the herd.
-All that happens is we wash her
-a few days before the show.
-That's all the pampering she gets
-- a shampoo and a shave.
-The dairy herd takes up most
-of the time at Rhosygadair Fawr...
-..but the farm
-is also home to many other animals.
-It's nice for us and the staff...
-..to see something other than
-a dairy cow occasionally...
-..be it a sheep, a pig,
-a chicken, a goose or a duck.
-It gives you a break.
-has a different nature.
-Watching these pigs running around
-It helps pass the time of day.
-We always rear turkeys
-We keep a dozen to fifteen
-for the family and relatives.
-Sion went to a sale in Synod Inn...
-..and he came back with seven
-black turkeys, two pheasants...
-..and two peacocks.
-He's into poultry.
-I liked birds when I was young.
-I used to keep budgies.
-Budgies of all things!
-Sion looks like he might be
-a chip off the old block.
-I don't know how the black turkeys
-will turn out at Christmas.
-They won't have breasts,
-they're all legs.
-They run around the yard
-like Usain Bolt.
-There's not much meat on them,
-just like him!
-With all these animals,
-there's plenty of work on the farm.
-Along with Phillip and Lorenza
-and two full-time workers...
-..all the children are involved
-and have their own responsibilities.
-I like the dairy cattle.
-Steffan likes working
-on the tractors and the land.
-Sion works with the sheep
-and the store lambs.
-I do the sheep and the poultry.
-Dad buys them and I look after them.
-I studied agricultural engineering
-at Harper Adams for four years.
-I've just graduated and returned
-here to look after the machinery...
-..to make sure everything
-keeps running smoothly.
-The Welsh Dairy Show
-is Phillip's final show of the year.
-What are the hopes?
-I'm looking forward
-to meeting up with my pals.
-I don't want to make predictions
-because it'll all go wrong.
-Every time I claim
-to have a good heifer...
-..she ends up bottom of her class.
-I'll just say
-that she should do well.
-No more than that.
-I'm hoping for a red rosette,
-if not more.
-A chance for a break, finally?
-My feet are pretty tired.
-How did it go?
-It went OK, I think.
-She's such a big heifer,
-she'll either be first or last.
-The judge today is a nice lad.
-I've nothing against him.
-He told me she was carrying
-too much weight in the brisket area.
-He likes the Ayrshire breed
-to be more compact and smaller.
-Maybe he's got
-smaller cubicles at home.
-If everyone knew who was going
-to win, you wouldn't have a show.
-You learn to win and lose.
-Next time, it could be my turn.
-Big celebrations then.
-More than tonight, certainly.
-How do you benefit from showing?
-Not at all. It's a hobby.
-Every hobby involves spending money.
-But you do make new friends and
-sometimes the odd farmer comes up...
-if you have any animals for sale.
-In the Royal Welsh this year,
-I was approached by two farmers.
-One wanted to buy dairy cows.
-That was a no-go because
-I wanted milk in the tank.
-The other one wanted
-..and I sold him 16
-just after the Royal Welsh.
-It's an important shop window.
-He asked for more today.
-Don't tell the wife. She'll want
-to sell him even more of them.
-That's the point
-of bringing animals to a show.
-The public also like to see them.
-Oh, yes. Without the cattle
-there'd be no show.
-That's it for part one.
-Stay with us for the announcement
-of the show's supreme champion.
-Alun will be in Colwyn Bay looking
-at a ground-breaking new scheme.
-See you in two minutes.
-to Wales' main dairy show.
-The competing is in full swing.
-The cattle are resplendent.
-But there's more to this show
-than just the competing.
-There's something here
-As this year's show
-is being held during half-term...
-..the committee held a competition
-for local children...
-..to advertise the event.
-The winners were given their prizes
-in the ring.
-Over the last two years, dairy
-farmers have seen a huge fall...
-..in the price they receive
-There is hope, with prices rising
-gradually over the last few months.
-What is the outlook for the future?
-How are things looking at the moment
-in the industry?
-Things are looking promising.
-The reason is that the milk supply
-has fallen, so there's a shortage.
-When the processors
-have seen a shortage...
-..they have increased prices
-to try and ensure a greater supply.
-the weakness of the pound?
-That's the second factor
-that's helped the market.
-Following the June referendum,
-the pound has weakened.
-A weak pound always helps farmers.
-Now we can foresee a situation
-when there'll be more money...
-..coming into bank accounts.
-It's extremely important
-farmers think carefully...
-..what use to make of that money.
-Are there bills
-that need to be paid?
-They could make bigger repayments
-on bank loans.
-There might be plans
-to invest more in the farm.
-They need to plan carefully
-how to use the money that comes in.
-Throughout the world,
-demand is rising...
-..about two per cent a year.
-That hasn't changed much recently...
-..so that's a good start.
-One of the big problems
-over the last two or three years...
-There's too much milk
-compared with the demand.
-As we know, and as we always
-hear in the media...
-..butter has more than doubled,
-cream has almost trebled...
-..and cheese has doubled in price.
-That's more than 1,000 a tonne...
-..while some farmers have been
-getting two or three pence extra...
-..for the last three months.
-The price for our product
-has been rising for several months.
-We'll be very lucky if we're on
-25 pence by the end of the year.
-Lots of people thought
-we'd be hitting that now.
-If you look at the markets...
-..the market has turned round
-since the start of the summer.
-are only starting to rise now.
-We see that the amount
-coming to Welsh dairy farmers...
-6.7 million a month short.
-The market is lagging far behind.
-The number of markets and shops
-selling local produce...
-..is increasing in Wales.
-have seen an opportunity...
-..to promote local companies
-by opening a shop in Colwyn Bay.
-Alun has the story.
-You only need to pop
-to a supermarket...
-..to see how international
-the food market is.
-But these days, there's a growing
-emphasis on sustainability...
-..and fresh, local,
-At Naturally Conwy Produce Market,
-almost everything on sale...
-..is grown within 20 miles
-of this site.
-I'm looking forward to finding
-something tasty to have...
-..with a cuppa back at Cae Coch.
-This trial venture is being run
-by local producers...
-..and Conwy County Council
-to promote local produce.
-The idea came following discussions
-at the Conwy Food Forum last June.
-Rhys Evans is the council official
-with the task of launching it.
-The idea came about
-because of a chat we had...
-..with the Cywain Group
-and Communities First.
-Communities First own the shop
-and the space became available.
-We pounced on the opportunity
-to take over.
-How have the customers reacted
-to the products on offer?
-It's very promising.
-We've been here
-for seven or eight weeks...
-..and it's great to see so many
-coming back week after week.
-They love the produce
-we have for sale here.
-What is also pleasing is the number
-of people coming in here...
-..to practise their Welsh.
-You've put producers
-face to face here.
-It could have been a case of
-competition rather than cooperation.
-I'm glad to say it's cooperation.
-selling each others' products.
-They are happy to recount
-the background of the products.
-People like to hear that background.
-It really is working here.
-We're very lucky.
-As part of the deal,
-we agreed to invite...
-and hotel owners into the shop.
-We do three events over the four
-months to meet the producers...
-..so these foods can be tasted.
-The hope is that more local produce
-from Conwy will end up on the menus.
-One Conwy company that has become
-very successful is Siwgr a Sbeis.
-They've won a lot
-of food industry awards.
-They claimed a True Taste gold
-award for their tasty cakes.
-The company is run by two friends,
-Rhian Owen and Rhian Williams.
-Why does Siwgr a Sbeis
-want to be a part of this project?
-All the food companies in Conwy
-need to support each other.
-We've been established
-for quite a while now.
-There are much
-younger companies around...
-..but we also wanted to see
-how this would work.
-What are you offering? You've
-had to decide what to sell here.
-We have picked some old favourites.
-People know about our Eccles cakes.
-We've won awards for our flapjacks.
-These meringues are new from us.
-The Christmas puddings...
-..started going out to the shops
-a couple of weeks ago.
-Our puddings are well-known.
-How has it gone since this shop
-opened up in September?
-We've seen an increase
-in the people coming here.
-Everything made in Conwy
-has a little story attached to it.
-We like knowing
-the origins of our food.
-With 14 different suppliers,
-this shop has a wide range of stock.
-Conwy Brewery started in Conwy
-in 2003. It's 13 years old by now.
-How much beer do you sell in a year?
-About one million pints of beer.
-Wow! And you cooperate
-with other brewers.
-In the beer business,
-we're all friends.
-We work with Great Orme Brewery
-and Wild Horse Brewing Company.
-We've worked with other breweries
-like Nant Brewery from Llanrwst...
-..Purple Moose in Porthmadog
-and the Great Orme Brewery.
-By now, 700 customers have
-bought produce from the shop.
-The prospects for the future
-are very promising.
-It's nearly Christmas.
-What's the future of this shop?
-until the start of January.
-Then the shop is empty again...
-..and it's a chance
-for someone else to step up...
-..and launch their idea
-for a business.
-This could be the perfect platform
-If they have new lines they want
-to introduce, they can do so here.
-I've just spoken to someone with
-elderflower gin they've just made.
-They wanted to sell it in the shop.
-Last week we had some pumpkin beer
-launched for the first time...
-with the time of year, of course.
-This is a platform for launching
-new lines and new flavours.
-It's the place to discover if
-customers exist for those products.
-Here's one very happy customer.
-From the reaction in there...
-..the producers and customers
-both think this scheme is a success.
-Local food. A great story.
-What could be better?
-Here's your chance to win a trailer.
-Here's the third question.
-Once again, we have
-three very special prizes.
-They are donated
-by Ifor Williams Trailers.
-The first prize
-is the HB506 horsebox trailer...
-..worth 4,180 + VAT.
-The second prize is the P8G trailer
-worth 1,945 + VAT.
-The third prize
-is the P7e trailer worth 950 + VAT.
-To win one of them, you will have
-to answer five simple questions.
-The first letter of each answer will
-be an anagram of a five-letter word.
-You'll need to send us that word
-by 23 November.
-Here is the third question.
-The Welsh wizard associated
-with the town of Carmarthen.
-The details and rules of
-the competition are on our website.
-You'll get the fourth question
-After all the preparations
-and six hours of competition...
-the climax of the show.
-The Supreme Championship.
-Six breeds are involved
-in the battle of the champions.
-The marks are announced as the cow
-passes in front of the crowd.
-This year's Supreme Champion
-is Moorshard Dude Paradise...
-..owned by Richard and Bethan Thomas
-and Family, Llandyfaelog.
-Fantastic. Well done.
-How were the nerves?
-They were pretty bad.
-You were last into the ring.
-Yes, last in,
-and it's nice to get it.
-It was bad enough three weeks ago.
-Winning so close to home is special.
-It's your first win here.
-The first time we've had the
-champion, never mind the Supreme.
-The nerves are showing
-with the sweat running.
-I've lost a bit of weight, I think.
-You must be delighted,
-being the father.
-So pleased for them.
-You've been at it for a while.
-You've been at it for a while.
-Since this show started.
-We'd won a few first prizes but this
-is our first Holstein champion...
-...and our first
-What does that feel like?
-It's beyond belief.
-Tell me about the cow.
-She's a second-calver.
-She had her second calf in July.
-She produces 50 kilos of milk daily.
-We hope she'll calve again
-and compete again next year.
-She looks good
-but she milks well too.
-She fills the tank.
-She fills the tank.
-That's what fills the pocket.
-We do spoil her
-but she looks after us too.
-Congratulations to you as a family.
-It's good to see the prize
-going back to Carmarthenshire.
-That's all from this show.
-We've had a great day
-at the Welsh Milk Show.
-Dude Paradise from Llandyfaelog
-is the ultimate star.
-Until next time,
-thanks for your company.
-S4C Subtitles by Testun Cyf.
Bydd Meinir yn ymweld a Sioe Laeth Cymru yng Nghaerfyrddin ac yn holi'r mudiadau ynglyn a sefyllfa'r diwydiant amaeth ar hyn o bryd. Meinir is at the Welsh Dairy Show in Carmarthen.