Teulu 'Llaeth y Llan' Perthyn (Trystan Ellis-Morris)


Teulu 'Llaeth y Llan'

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-Hello there.

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-Today, I'm near Llannefydd

-in northeast Wales.

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-I'm meeting a family that runs

-a very successful business.

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-Welcome to Perthyn.

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-I'm Owain Roberts,

-the eldest son of Llaeth Y Llan.

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-I run the business with my parents,

-Gareth and Falmai, and my sister.

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-I'm Llior, Owain's sister.

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-Mam and Dad

-started the business in 1985...

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-..and we grew up here,

-immersed in the business.

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-We've been very aware of it

-ever since we were born.

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-My job is to run the company

-day-to-day...

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-..and make sure the yogurt

-is of the highest quality.

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-It's my job to look after the sales

-and marketing side.

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-I make sure the sales team

-raises the brand's profile...

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-..and gets it out there.

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-Owain and Llior,

-you have a wonderful place here...

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-..near the village of Llannefydd.

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-Is it nice

-to be able to work at home?

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-Yes, it's great and it's not far

-to walk to work every day.

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-Owain, have you always worked here?

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-Yes, as I'm the eldest son,

-I've worked here from the start.

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-As the eldest sibling...

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-..it felt natural for me

-to take over the business.

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-How far from your parents' house

-do you live?

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-I built a house

-about 200 yards up the road!

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-But that means

-I can never take a sickie!

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-Is it too close at times?

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-Yes, it can feel that way, but

-someone has to be on site every day.

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-Llior, you left home

-and moved to London for a while.

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-Yes, I left home

-to study in Newcastle upon Tyne.

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-When I graduated,

-I moved down to London...

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-..to work in the fashion industry.

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-I lived in London

-for almost nine years...

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-..and worked

-for different fashion houses there.

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-What brought Llior back here, Owain?

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-Was the business expanding

-and you needed her to come on board?

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-Yes. Marketing is a crucial part

-of running a business.

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-I felt confined to running

-the company from day to day...

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-..and I felt that our marketing

-could be improved.

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-We sat down

-and discussed it as a family.

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-My father asked Llior

-to rejoin the company.

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-Do you remember receiving that

-phone call from your father, Llior?

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-Yes, and it came

-as a bit of a shock.

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-I wasn't shocked

-to be asked to come home...

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-..but I was surprised because I had

-no experience in the food industry.

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-I was a bit apprehensive...

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-..because I wasn't sure in what way

-I could help the business...

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-..even though

-it's my family's company.

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-It was a gamble

-to leave my job in London...

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-..to come and work

-in a totally different world.

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-I was leaving fashion

-to focus on food.

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-Is it good to have Llior back home?

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-Is it good to have Llior back home?

-

-Yes. We work really well together.

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-Llior's strengths are obvious.

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-She put an advert out on TV

-and that really boosted the brand.

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-You don't live

-as close to work as Owain, Llior.

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-No.

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-No.

-

-She can escape!

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-I live in Chester,

-so I have quite a long commute...

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-..especially because

-I have a family of my own.

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-I have a young daughter.

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-My work as a mother means I have

-to drop her off at her nursery...

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-..before I come here.

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-You recently welcomed a new addition

-to your family too, Owain.

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-Yes, my wife recently gave birth

-to William Dafydd Roberts.

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-He has two big sisters -

-Anni and Martha.

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-William is the new addition

-to the family.

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-Do you hope to see your children

-in charge of the yogurt pots?

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-Well, I'd like to think the business

-will stay in the family.

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-Owain, this is

-where the process starts.

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-Yes, milk from tanks outside

-passes through this pasteurizer.

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-It goes into tanks, where we add

-ingredients like protein and sugar.

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-We then cook it up

-and it's ready by morning.

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-So by the morning, you end up

-with a product like this, Owain.

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-Yes. This tankful cooked overnight.

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-It's now ready to be processed.

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-These are the important ingredients.

-This is where the magic happens!

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-Yes - these are the flavours.

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-When the yogurt is ready,

-we pump it up to the hoppers...

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-..and we add ingredients to flavour,

-such as the rhubarb we have here.

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-This must be one of the final steps.

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-This must be one of the final steps.

-

-Yes, the yogurt is packed here.

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-This is our main machine.

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-The pot comes down, yogurt goes in,

-the lid is attached...

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-..the heat sealers close the seal...

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-..and the pot goes down the line.

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-Owain, what's happening here?

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-This is the packing area.

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-They attach lids here and put them

-in plastic or cardboard trays.

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-What's the next step after this?

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-We chill them quickly...

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-..to lower the temperature

-from 20 degrees to four degrees.

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-The yogurt's warm at this point?

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-Yes, it comes out of the tanks

-at around 20 degrees.

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-How many pots do you fill every day?

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-How many pots do you fill every day?

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-Around 30,000.

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-Every day?

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-Every day?

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-Yes.

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-Dear me!

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-Gethin here has been

-with us for five years...

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-..and he's one of our most

-reliable workers.

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-Did you hear

-those kind words, Gethin?

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-Yes.

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-What's your job here, Gethin?

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-What's your job here, Gethin?

-

-A bit of everything.

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-I run the machines...

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-..and I cover

-when people are ill or on holiday.

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-I transfer pots to the fridge

-and I help pack the yogurts.

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-You've been here for five years,

-so you must enjoy your job.

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-Yes.

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-What sort of boss is Owain?

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-What sort of boss is Owain?

-

-It depends!

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-It's very cold in the fridge.

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-We've seen the pots on the other

-side, so what happens here?

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-We need to get the product

-down to four degrees quickly.

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-They're stored on pallets here,

-ready to go to the supermarkets...

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-..and local customers.

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-You employ local workers.

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-You employ local workers.

-

-Yes, this is Bedwyr.

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-Hello, Bedwyr, how are you?

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-Hello, Bedwyr, how are you?

-

-Very well, thank you.

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-I'm sorry to disturb you.

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-What is it you do, Bedwyr?

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-I'm working here for a year.

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-I'm taking a year out before

-hopefully studying to be a vet.

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-A difficult course.

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-A difficult course.

-

-Yes, it is.

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-Are you enjoying it here?

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-Are you enjoying it here?

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-Yes, I am.

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-Rhys, my brother-in-law,

-is responsible for distribution.

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-What do you do from day to day?

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-I make sure that customers

-get the right products.

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-Make sure there are no mistakes

-and that things run smoothly.

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-Do mistakes happen?

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-Do mistakes happen?

-

-Problems do arise sometimes.

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-It's my job to talk to customers

-and sort out any problems.

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-Is it nice to work for the family?

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-It is, yes. I enjoy my job.

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-What exactly do you do?

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-What time do you start every day?

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-I'm usually here

-between five and six in the morning.

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-I just make sure

-that the factory runs smoothly.

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-That the machines are working,

-and that the process runs smoothly.

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-What are the staff's hours?

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-We work shifts here.

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-Some work from five until two,

-others from six until three.

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-It varies according to our needs.

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-Do you sometimes ask your father's

-advice if there is a problem?

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-Dad's always there to give advice.

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-He has taught me well

-and I respect his opinion.

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-Our parents gave me and my sister

-a solid foundation to run a company.

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-We're grateful to them.

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-As brother and sister

-and as a family business...

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-..we still talk to each other

-and ask for their help and advice.

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-They have been in business

-for such a long time.

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-It's in their blood

-and it won't leave.

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-It's in their blood,

-and it's now in ours as well.

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-Gareth and Falmai,

-we're in your polytunnel.

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-This plastic greenhouse gives you

-a lot of pleasure, I'm sure.

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-Yes.

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-Now that Falmai

-is running a bed and breakfast...

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-..we take pride in feeding guests

-with fresh produce from our garden.

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-Strawberries, raspberries, grapes,

-lettuce, new potatoes.

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-It sounds perfect to me!

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-You established the business,

-many years ago.

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-Let's turn back the clock

-to the beginning, Gareth.

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-We started

-with a small 50-acre farm...

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-..and about a dozen dairy cattle.

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-It was tough raising

-a young family on 50 acres.

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-We had to find a way

-to raise the value of our produce.

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-We decided to diversify

-and take a very traditional route.

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-We started a milk round.

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-That meant

-we could add a little bit...

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-..to the income

-brought in by the dairy business.

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-We sold unpasteurized milk

-in those days.

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-Why did you choose

-to make yogurt...

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-..rather than cheese,

-ice cream or butter?

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-What happened was

-that circumstances drove us to it.

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-First, there were issues with

-salmonella in unpasteurized milk.

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-We lost business

-and we had to respond to that.

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-The way we did respond

-was to begin to pasteurize milk.

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-It was in the mid-1980s when

-everyone wanted low-fat produce.

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-That was the starting point.

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-We had to separate the cream

-from the milk...

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-..and our first marketing venture

-was to sell the cream.

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-It was good quality cream...

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-..and the demand for it

-grew and grew.

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-We were left with skimmed milk...

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-..and we had to try to work out

-what we could do with it.

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-We had to sell both the cream and

-the skimmed milk to make a profit.

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-We had to sell both products

-if we wanted to make a profit.

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-We did a lot of head scratching

-and lots of research.

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-That's when

-we first looked at yogurt.

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-Neither of us knew how to make it,

-so we went to college to learn.

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-You then had to invest

-in machines to make yogurt.

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-Well, we started with two buckets

-in the airing cupboard!

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-We didn't invest much money

-at first!

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-Bear in mind that we were farmers!

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-How did it develop over the years?

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-We first sold our yogurt

-to a butcher's shop in Abergele.

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-We sold it in white plastic pots

-and we wrote "yogurt" on them.

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-Labels were handwritten on pots!

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-Labels were handwritten on pots!

-

-Yes, but we couldn't do that today.

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-It was fine to do that 30 years ago.

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-And so, 30 years later, you've

-passed the baton to Owain and Llior.

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-Is it difficult

-to hand over the reins completely?

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-Yes, of course.

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-That's a big question!

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-Yes, and fortunately Falmai

-has found a niche for herself...

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-..running a five-star

-bed and breakfast here.

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-I'm the biggest problem!

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-I find myself

-in some sort of no man's land.

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-When it's busy and something

-needs to be done urgently...

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-..the old man

-is quite handy to have around!

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-I get busy in the garden here...

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-..but I can down tools

-and do whatever needs to be done.

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-It gives us great pleasure.

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-Yes, we're glad the children

-wanted to carry on here.

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-If they didn't, we'd have

-to think twice about what to do.

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-Join me after the break...

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-..to find out how Llior

-runs her side of the business.

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-.

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-Subtitles

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-Subtitles

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-Welcome back

-to Llaeth Y Llan, Llannefydd.

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-I'm here with brother and sister

-Owain and Llior Roberts.

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-They run the business nowadays.

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-The marketing and sales side

-of the business...

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-..means I have to travel

-across Britain...

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-..especially around Wales.

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-I attend meetings

-with all sorts of buyers.

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-Buyers working for supermarkets,

-in wholesale...

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-..or buyers working for retailers

-we don't yet supply.

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-Llior, travelling

-is part of your job.

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-How much travelling do you do?

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-Marketing and sales

-involves quite a lot of travelling.

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-We attend meetings with buyers

-who work for supermarkets...

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-..and wholesalers.

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-We also do food shows,

-consumer shows and trade shows.

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-We went to a trade show

-at the NEC in Birmingham last week.

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-We were there for the whole week.

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-Supermarkets and local shops

-store your product.

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-Where can we buy it?

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-Our yogurt is currently available

-in every part of Wales.

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-Our yogurt is available in

-supermarkets throughout the country.

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-You can purchase it in Tesco,

-Morrisons, Co-op and Asda.

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-I've seen several

-television commercials.

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-It's an exciting time for you.

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-Television is an expensive

-marketing tool...

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-..for us as a company.

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-We took the gamble

-of paying for a television advert...

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-..because we can't

-be present everywhere.

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-We hoped the commercial...

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-..would help sell the story

-of the brand and the product.

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-How many flavours are there?

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-How many flavours are there?

-

-It currently stands at 14 flavours.

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-We'll launch our vanilla flavour

-over the coming month.

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-We sell everything from natural

-yogurt to strawberry flavour...

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-..and from raspberry to toffee.

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-We also produce unusual flavours

-such as banoffee.

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-What's your best seller?

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-Believe it or not,

-our most popular flavour is toffee.

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-Really? I wonder why.

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-I expected you to say strawberry

-or natural yogurt.

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-I think it's because the

-toffee flavour ticks so many boxes.

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-It appeals to young people,

-children, men and women alike.

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-I think toffee flavour yogurt

-is really versatile.

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-You can eat it for dessert

-or for breakfast.

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-It tastes really good...

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-..even if I say so myself!

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-The business is growing and we've

-decided to build a new extension...

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-..to create a much bigger dairy.

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-This will help us

-grow the business even further.

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-We'll demolish the old cowshed

-to create this extension.

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-Llior, tell me more

-about this extension.

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-It's a busy period for us.

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-We've received support

-from the Welsh Government...

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-..to build a new dairy.

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-This will support

-our expansion plans.

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-It will also enable us

-to produce new lines.

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-It will definitely also mean...

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-..that we can continue to send out

-top-quality Llaeth Y Llan yogurt.

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-This extension

-will help us make sure...

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-..that we keep producing yogurt

-for years to come.

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-This also means we'll have

-more room in the old dairy.

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-We now segregate sections,

-in terms of allergens and so on.

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-The old dairy could be used

-to produce something different...

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-..without affecting the new dairy.

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-Mam and Dad

-built an extension in 1995.

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-I'm sure

-this will be the biggest project...

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-..my sister and I

-will tackle during our careers.

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-It's a continuation

-of our parents' work in 1995.

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-These are exciting times

-and the expansion is necessary.

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-I've spent a lot of time with you

-over the past few days...

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-..and it's clear you're united

-and you think alike.

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-You're both committed

-to the business.

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-Do you have disagreements?

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-Does that sibling element

-come into play?

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-This may sound

-like a bit of a cliche...

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-..but as we're

-the son and daughter...

0:21:310:21:34

-..it gives it a different dynamic.

0:21:350:21:38

-It can change the way we think.

0:21:400:21:43

-We certainly

-bring a lot of passion into it.

0:21:440:21:49

-Yes, we do bring lots of passion.

0:21:490:21:52

-We try to get that passion

-from our staff...

0:21:520:21:56

-..but when you bring a family member

-back into the company...

0:21:570:22:02

-..and you work with your parents,

-you see that passion.

0:22:020:22:06

-Llior and I know that sometimes,

-that passion can boil over.

0:22:060:22:10

-Yes, things can blow up,

-but it doesn't happen very often.

0:22:110:22:15

-No, and it can be good...

0:22:150:22:17

-..because we're trying

-to get to where we want to be.

0:22:170:22:21

-Could you work with your parents?

0:22:230:22:25

-Could you work with your parents?

-

-And with your brother or sister?

0:22:250:22:27

-We work well as a family...

0:22:280:22:30

-..but our parents tend to treat us

-like children sometimes...

0:22:300:22:35

-..rather than as fellow directors.

0:22:350:22:37

-Yes, things can get

-a bit jumbled up.

0:22:380:22:40

-Mam and Dad can think about

-what happened yesterday...

0:22:400:22:44

-..but Owain and I must focus on

-issues discussed in board meetings.

0:22:460:22:50

-We must make sure

-things are carried through.

0:22:510:22:54

-On the other hand,

-they're still Mam and Dad...

0:22:540:22:57

-..and they can still treat us

-like 15-year-olds!

0:22:580:23:02

-They don't talk to us as adults

-who have children of our own.

0:23:030:23:09

-That's the real challenge.

0:23:090:23:11

-They've got to see us as individuals

-who have families of our own...

0:23:120:23:16

-..but I'm sure

-that will never change!

0:23:170:23:20

-No, but they always offer us lunch.

0:23:200:23:23

-Even if we argue, they always

-offer us lunch or a cup of tea.

0:23:230:23:27

-A cup of tea makes everything OK.

0:23:290:23:31

-A cup of tea makes everything OK.

-

-Yes, and that's great.

0:23:310:23:32

-Owain and Llior, thank you

-and good luck with the expansion.

0:23:330:23:38

-Thank you.

0:23:380:23:39

-S4C Subtitles by Testun Cyf.

0:23:580:24:00

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