06/07/2013 Click


06/07/2013

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Transcript


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Such beauty. Such simplicity. The colours. The textures.

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-MOBILE RINGS

-Hello.

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It's funny what some folk find attractive, isn't it?

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This week, Click asks Google if simple really is best or beautiful.

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Feeling low?

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We'll have an essential guide to keeping your smartphone alive

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just that little bit longer.

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And the inventor of the worldwide web tells us

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what's next for the creation that changed the world.

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All that plus the latest tech news and the way to make yourself

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a nice place on the web in just 15 minutes in Webscape.

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Welcome to Click, I'm Spencer Kelly.

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Good design is often a matter of personal taste.

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For some, it's all about having loads of colour and lots of detail.

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But sometimes, especially when it comes to technology,

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it seems simple and sleek is best.

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Take Apple, for example,

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long seen as the standard bearer for well executed design principles.

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But having set the bar,

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it's now inspiring others to raise their game.

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We sent Sumi Das to Google's HQ to join it on a design-inspired

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journey of its own.

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This is Google's homepage circa 1998.

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The look was utilitarian and far from visually stunning.

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This is what Google looks like today.

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In recent months, the company has introduced products that

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are the result of a major makeover that began a couple of years ago.

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It was actually baked into our DNA that our products were very

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simple at heart and very easy to use.

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I think Google Search is a great example of that.

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But over time,

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we realised we were missing an important part of the experience

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of a great product, a great design, and that's the beauty part of it.

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In 2011, when Larry Page became CEO, he tasked designers with overhauling

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Google's look, starting with Gmail, Search, Maps and Google+,

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all of which he wanted redesigned within a few months.

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The project was dubbed Kennedy,

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after the US President known for his ambitious ideas.

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Unlike Apple, Google has no single gatekeeper overseeing

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design across the company, so it took a different tack.

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We basically matured in our design process.

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There was a great deal more collaboration across the company,

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across design teams.

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Designers played with typography, white space,

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colour and imagery to create a clean, modern and elegant feel.

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The changes were striking.

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Perhaps the best example of Kennedy design principles is Google Now,

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a feature added to Search that attempts to anticipate your needs.

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So you don't have to ask every time,

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"Google, what's the traffic like to work?"

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Google knows when you go to work

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and it's able to offer that to you spontaneously.

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Of course, that doesn't go over well with privacy hawks and while Google

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now promises a lot, the product can be inconsistent, especially on iOS.

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What it does well though is present information clearly and with style.

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It also represents a departure from Google's typical design process.

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To create Now, designers from all over Google locked themselves in a

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war room, then sketched and iterated until they settled on a vision.

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Here you can see some of the range of exploration that we did

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and the attention to detail that we were paying.

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On the left, you have one that really goes for very

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kind of lofted and bubbly kind of character to the card.

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On the right, we have another extreme.

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It kind of takes a very edgy style,

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breaking apart into these different shapes.

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Neither of these felt like they were really centre on for what

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we wanted the future of Google to be, but again,

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unless you draw them, you're not going to know.

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Google's Maps app for iOS embraces the new design ideas,

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keeping the map front and centre.

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We focused on making the map app as simple as possible.

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The map goes edge to edge on the screen

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and there are very few elements on top and hardly any menus.

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Buttons are minimal.

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Instead, gestures help you navigate around and get information.

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Certainly, project Kennedy has made a mark,

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but in many ways, it's only the start.

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Historically, Google has been an engineering-centric place.

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Making the transition to a company that also focuses on design

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isn't going to happen overnight.

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Yes, designers are collaborating more,

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but even Google concedes they don't always agree.

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There's a little bit of a trade-off.

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If we want to move fast, if we want to create great products but

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also get them into people's hands quickly,

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we can't always necessarily make sure that every single thing

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is completely totally, you know, consistent across the board.

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Kristian Simsarian heads the Interaction Design department

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at California College of the Arts. He says for design to flourish,

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Google must sort out those organisational issues.

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People need to be together and they need to be seeing each other's work.

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And it's not just the consumer seeing everyone's work, but actually

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inside a large organisation, it's hard to see each other's work.

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Simsarian points to Gmail's priority inbox feature as an example.

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On the web, priority inbox works one way. On Android,

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it works another way and on iOS, it works a third way.

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You would think they would just use the same algorithm for all

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of them, but there must be some organisational reason why that's not the case.

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Google may also need to rethink a belief it holds rather dear.

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Every decision at Google is driven by data.

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Products are constantly analysed and revised,

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but how do you measure something as subjective as design?

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In usability labs, users try out products,

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while Google employees observe whether or not the information

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they wanted was found easily and quickly.

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Until the leadership itself can take away their security

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blanket of quantitative results and actually go with what they

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believe is actually better, they're going to have some stumbling.

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By its own admission, Google is on a design journey.

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One it hasn't completed. Though it has good reason to continue.

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The pressure has never been so high for tech companies to turn out

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products that are beautiful, both at function and form.

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Sumi Das on Google's latest design ethic.

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Next up, a small but perfectly formed bundle of tech news.

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Twitter has rolled out a new tool to help more people follow

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the turbulent events in Egypt.

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Many users were able to follow the tweets of the former president,

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Mohamed Morsi, even as he was ousted from power by the military,

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thanks to a new Bing-powered automated translation tool

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that converted his tweets on the fly from Arabic to English.

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Twitter said it trialled the service on high profile

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accounts in Egypt, so people around the world can better understand

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and keep up with what's happening there.

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A new smartphone operating system has been released.

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Firefox OS has been made available first in cheap Telefonica

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handsets in Spain.

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It uses apps based on the web's open HTML 5 standards

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and will try to break the stranglehold of Android

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and iOS, and we'll be talking more about so-called web apps

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to the web's inventor later in the show.

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There's been a backlash online to a new idea for train

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windows in Germany. An ad agency wants to use them

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to silently advertise to passengers who lean against them.

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The concept uses bone conduction technology to transmit

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vibrations to the inner ear.

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The idea was originally shown off at

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the International Festival of Creativity in Cannes last month.

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But opponents to the move have suggested

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it's a violation of a human right to rest.

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And finally,

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a duck in Tennessee can walk again thanks to its new 3D printed leg.

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Born with his left foot turned backwards,

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Buttercup could only hobble before receiving the silicone prosthetic.

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His carers at Feathered Angels Sanctuary

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appealed to the 3D printing company NovaCopy for help

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and it donated its services by replicating the duck's sister's leg.

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Now, it's late afternoon, you whip out your smartphone

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and you see you've only got 15% battery left. Is that you?

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It's me at least once a week. Now, it goes without saying that you need to kill all

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the parts of the system that you're not using, quit the applications running in the background,

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turn off Bluetooth, don't use the video camera.

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But you still need to get through the rest of your day's

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business on the remaining drops of juice you have left.

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Should you make phone calls or should you send texts instead?

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Should you turn off Wi-Fi?

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Well, we put together a Click essential guide to

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keeping your smartphone alive just that little bit longer.

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We'll start with the biggest guzzler of them all, the screen.

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It's overwhelmingly the most power-hungry part of your device,

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on some phones, draining your battery as fast

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as your processor does

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when it's working at maximum speed.

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And that means that it's not just gaming and sat-naving,

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but simple browsing and typing which consume an awful lot of power,

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simply because the screen stays on the whole time.

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So it makes sense that a great way of saving battery is simply

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to turn down the brightness.

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LCD screens are particularly bad

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because they use a backlight to illuminate the whole display.

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OLED screens are more efficient,

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as only the pixels that are lit draw power.

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And that means if you do have a phone with an OLED screen,

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choosing a darker colour scheme will save you power.

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Now, the lowest power state you can put your phone into is flight mode.

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However, since that switches off all the radios in the device,

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it's not actually useful

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if you're waiting for that one important call or email.

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So should you use Wi-Fi or the mobile network?

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Well, that depends what you're planning to do.

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As long as you're in range of Wi-Fi, it's often a better option than 3G.

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In tests, browsing

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and emailing takes much less power over Wi-Fi than 3G

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and that's partly because the connection is faster,

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so you get more data through in a shorter time.

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If you're on a train or in a car, 3G gets even more battery hungry

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because it takes extra power to frequently hop between 3G cells.

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So if you have a mobile Wi-Fi hotspot, time to turn it on.

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However, if you're not on the move and you're just waiting for an incoming message, it might be best

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to switch Wi-Fi off, as it takes more power to maintain

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an idle Wi-Fi connection than a 3G connection.

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It's not just sat-nav and maps which burn your phone's GPS receiver.

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More and more apps ask your phone where it is

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and for that reason, it's best to switch off your GPS

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when you're not using it,

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lest it gets constantly pinged for information and triangulation.

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And on the subject of apps,

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free ones are generally more power hungry than paid for ones.

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That's because of the ads that they're constantly pulling down.

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And finally, here's a surprise.

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If you've ever been tempted to send a text instead of making a call

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because you thought your message would be transmitted quicker

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and you might save battery, well, think again.

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Once a phone call has connected,

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power consumption on everything apart from the radio drops

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right off and crucially, that power hungry display goes dark.

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So unless you have lightning fingers,

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it turns out that keeping the screen lit to type the text message

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actually uses more energy than the transmission of the phone call.

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Last month, we spoke to the inventor of the worldwide web.

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Sir Tim Berners-Lee told us

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how he hopes that the web will inspire charities

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and non-governmental organisations to use it more creatively than

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they have to date.

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In the second part of the interview, he speaks to Richard Taylor

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about attempts to control the web and where it's heading next.

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In terms of regulation, you've been generally pretty anti-regulation.

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Obviously, the idea of open standards,

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openness of information on the web, but clearly there must be

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areas where you feel that regulation is appropriate, aren't there?

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The one end of the scale, there are things which in every country

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is a crime, like child pornography, fraud.

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That's criminal, yes, it's a crime on the web, as anywhere else

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and yes, you have to give the police the power to pursue criminals.

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Another end of the scale is areas where it shouldn't be

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the case for law,

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such as best practices on particular social networking sites and then in

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the middle, there's this difficult line where you're thinking, OK.

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For example, net neutrality, the question of

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does your internet service provide and discriminate?

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Or does it just dish out and allow you to connect to anybody?

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And generally, internet service providers know they can't discriminate.

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If they start to discriminate, they get into trouble. Most countries, it's not a law.

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When one internet service provider in Holland did discriminate,

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started to stop packets going to one of its competitors, then wham,

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they immediately said, "Right, we need a law."

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So they immediately went into the process of producing legislation.

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If industry behaves, realises there are important principles

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and it behaves well, we should be able to do without regulation.

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If things go wrong, we should be prepared to go over,

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have regulation and legislation.

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So you'd be in favour of regulation to try

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and enforce net neutrality, some of the most important principles?

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I would be in favour of regulation,

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unless the industry can come up with it by itself and say,

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"Yes, we realise that's an important principle. That's just the way we work."

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We talk a lot about web 2.0 at the moment.

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When we look ahead, what does web 3.0 look like?

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What is the semantic web that we hear sometimes mentioned?

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Well, the semantic web, the meaning that

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if you go onto a social networking site and you go to a photograph and

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you tell the system who is in that photograph

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and you actually identify that person very precisely,

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you don't just type their name, you say this is that person.

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You're telling the machine a piece of data.

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You're saying this photograph has got pictures of these people.

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And so bit by bit, the machine, the web of data,

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is assimilating valuable data, which really helps us.

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In web 2.0 what happens is that data is used by the big companies

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who have their clouds of data,

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but it's not really used optimally by individuals.

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What happens in 3.0 is that actually you get much more control over where it's stored,

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you get much more control over what happens to it, so that it

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becomes, if you like, a re-enabling of the consumer and the citizen.

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So is it the idea of being able to infuse meaning?

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We're going to have so much data that we ourselves create?

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Yes, there's data that we create, so as we move around,

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we have gadgets which detect how much exercise we're getting,

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we have gadgets which know where we are.

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So we've got a lot of health data, which we can measure very easily.

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Then there's the data that the hospitals and doctors measure,

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where we go there and have a blood test. So they have data about us.

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Supposing we can actually bring back the data that other people have

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and the shops have, you know, about what we bought.

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Imagine you brought back all the information

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and you mixed it with all the data other people collected about you,

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that's a pretty valuable pot.

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'But is the web still as relevant as it once was?

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'After all, the internet has gone mobile.

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'Most of us are using operating systems like Android and iOS,

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'which use a different language from that of the web.

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'There are valiant attempts to change that, both Ubuntu

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'and Firefox mobile operating systems are launching this year.

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'And they do use the same tools and languages as the desktop web.

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'Nevertheless, they face an uphill battle to gain

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'traction against the established players.'

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Do you think some of this suggests that we're maybe moving towards a post-web world?

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If you think about the idea of smartphone apps now being

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so incredibly popular, people will try

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and consume information in a more bite-sized fashion

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and a more elegant design-led fashion through apps, rather than the web,

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that the web actually perhaps is starting to decrease importance.

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I wouldn't say that apps were post-web.

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Don't think of them as post-web apps,

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think of them as non-web apps. They're non-web.

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They don't URLs, you can't bookmark them, you can't tweet them, you can't discuss them.

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The information which is in these apps, it's in a backwater.

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It's not part of the discourse.

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So it might be presented very nicely,

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but because it's not part of the discourse,

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it's not going to bring tweets, traffic,

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it's not going to bring business,

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it's not going to be part of the world of human discourse

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and absolutely everything that a native app can do,

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you're starting to become able to do on a web app.

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More and more, every moment, there's people working on the standard

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so that when you make a web page, it can behave just like a phone app.

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So it can get hold of the fact that you're waving the phone around,

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it can get hold of where you are, it can get hold of your local data

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and so on, it can connect to your phonebook and so on.

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So all the things, absolutely everything that a native app

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can do, you're starting to become able to do on a web app.

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Richard Taylor in conversation with Sir Tim Berners-Lee.

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Now, of course, one of the beauties of the worldwide web is it's

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so easy to make a good-looking website these days.

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In fact, over 170,000 new sites hit the web every single day.

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If you've always wanted your own website,

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but you've never got round to it, Kate Russell revisits an old

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favourite now that should get you up and running in less than 15 minutes.

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Here's Webscape.

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Building a website has never been easier

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and a good example of this is in the complete

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redesign of Weebly's drag and drop interface, which could have

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you up and running with your own dedicated website

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in under 15 minutes.

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Just choose a template style, then drag and drop elements like page

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dividers, text, video and images, before clicking to edit the content.

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There's even a mobile editor to tweak your design for the mobile web,

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which is really important in this increasingly mobile world.

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With plain English instructions from start to finish,

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the service even has a site planner

0:19:540:19:56

to guide you through the initial design

0:19:560:19:59

and will help you set up a basic search engine optimisation system,

0:19:590:20:03

so people can find you more easily online.

0:20:030:20:07

You can even set up shop and start selling products in just a couple

0:20:070:20:11

of clicks with the drag and drop e-commerce option,

0:20:110:20:14

integrating PayPal and Google Checkout for transactions.

0:20:140:20:17

The free account is limited to 5 megabyte of storage for the

0:20:170:20:21

content you use, with a premium upgrade if you want more space.

0:20:210:20:25

If you're struggling for content to put on your website,

0:20:330:20:36

there are loads of neat creative toys online, like VideoScribe,

0:20:360:20:40

which can be downloaded from Sparkol.com.

0:20:400:20:44

This super simple package lets you make whiteboard style animations,

0:20:440:20:48

adding images, text,

0:20:480:20:50

voice and music for a really professional finish in minutes.

0:20:500:20:54

This software is great for making a promotional or instructional

0:20:580:21:02

film for your business, or you could use it to tell a story or

0:21:020:21:06

present a really unique slideshow of your holiday snaps.

0:21:060:21:11

It's a fresh and modern style of animation that will look

0:21:110:21:14

really impressive on your website or blog.

0:21:140:21:16

You can upload images from your hard drive, drop box or the web,

0:21:180:21:22

setting the line detail and duration for the animation to draw them.

0:21:220:21:26

The best results come from the library of images supplied by Sparkol though.

0:21:260:21:30

A good selection available for the seven days free trial

0:21:300:21:33

and loads more when you upgrade to premium.

0:21:330:21:35

You'll need to run through the tutorials to get the most

0:21:350:21:38

out of this powerful creation tool, and for making on the move,

0:21:380:21:41

there are iPad and Android apps, although they're not free.

0:21:410:21:44

When money is tight, it's good to know where the local deals are.

0:21:520:21:56

Forlessguides reveal the location of hundreds of discount

0:21:560:22:00

vouchers in the city where you stand.

0:22:000:22:02

Just fire up the free iPhone app

0:22:020:22:04

and take a look around you to see what's on offer in your area.

0:22:040:22:08

As well as flagging up all the local deals,

0:22:110:22:15

offline access to street and metro maps will help you find your way

0:22:150:22:19

easily to them without costly data charges using an online mapping app.

0:22:190:22:24

The company is very young,

0:22:280:22:30

so there are only a few cities covered so far -

0:22:300:22:33

London, New York, Paris, Amsterdam, Edinburgh and San Francisco.

0:22:330:22:37

But the developers tell me

0:22:370:22:39

there are plans to add more locations as the service takes off.

0:22:390:22:42

With the web still buzzing from the fallout of state-sponsored

0:22:500:22:54

snooping scandal PRISM,

0:22:540:22:56

many people are thinking more seriously about their online privacy.

0:22:560:23:01

Search engine DuckDuckGo promises users anonymity

0:23:010:23:04

and to bolster their offerings in the wake of PRISM,

0:23:040:23:07

this week released a free Android app to compliment their iPhone and web-based search tools.

0:23:070:23:13

As well as providing a secret search haven, the app serves up a feed

0:23:130:23:17

of popular news stories that you can choose from independent sources.

0:23:170:23:21

Kate Russell's Webscape.

0:23:290:23:31

And if you missed any of those links or you'd like to watch anything

0:23:310:23:34

from this week's programme again, here come all the details you need.

0:23:340:23:37

Our website is -

0:23:370:23:39

You'll find all of our reports in pictures, video or text form

0:23:390:23:43

there, along with the very latest tech news, as it happens.

0:23:430:23:46

And if you'd like to get in touch, you can email us -

0:23:460:23:50

Or you can get in touch with us on Twitter, Google+ and Facebook too.

0:23:500:23:54

That's it for this week though. Thank you very much for watching and we will see you next time.

0:23:540:23:58

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0:23:580:24:03

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