Browse content similar to 06/07/2013. Check below for episodes and series from the same categories and more!
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Such beauty. Such simplicity. The colours. The textures. | 0:00:02 | 0:00:07 | |
-MOBILE RINGS -Hello. | 0:00:07 | 0:00:09 | |
It's funny what some folk find attractive, isn't it? | 0:00:23 | 0:00:27 | |
This week, Click asks Google if simple really is best or beautiful. | 0:00:27 | 0:00:32 | |
Feeling low? | 0:00:32 | 0:00:34 | |
We'll have an essential guide to keeping your smartphone alive | 0:00:34 | 0:00:37 | |
just that little bit longer. | 0:00:37 | 0:00:40 | |
And the inventor of the worldwide web tells us | 0:00:40 | 0:00:42 | |
what's next for the creation that changed the world. | 0:00:42 | 0:00:46 | |
All that plus the latest tech news and the way to make yourself | 0:00:46 | 0:00:50 | |
a nice place on the web in just 15 minutes in Webscape. | 0:00:50 | 0:00:54 | |
Welcome to Click, I'm Spencer Kelly. | 0:00:57 | 0:01:00 | |
Good design is often a matter of personal taste. | 0:01:00 | 0:01:04 | |
For some, it's all about having loads of colour and lots of detail. | 0:01:04 | 0:01:08 | |
But sometimes, especially when it comes to technology, | 0:01:08 | 0:01:12 | |
it seems simple and sleek is best. | 0:01:12 | 0:01:15 | |
Take Apple, for example, | 0:01:15 | 0:01:17 | |
long seen as the standard bearer for well executed design principles. | 0:01:17 | 0:01:21 | |
But having set the bar, | 0:01:21 | 0:01:22 | |
it's now inspiring others to raise their game. | 0:01:22 | 0:01:26 | |
We sent Sumi Das to Google's HQ to join it on a design-inspired | 0:01:26 | 0:01:30 | |
journey of its own. | 0:01:30 | 0:01:32 | |
This is Google's homepage circa 1998. | 0:01:37 | 0:01:41 | |
The look was utilitarian and far from visually stunning. | 0:01:41 | 0:01:46 | |
This is what Google looks like today. | 0:01:46 | 0:01:48 | |
In recent months, the company has introduced products that | 0:01:57 | 0:02:01 | |
are the result of a major makeover that began a couple of years ago. | 0:02:01 | 0:02:05 | |
It was actually baked into our DNA that our products were very | 0:02:06 | 0:02:09 | |
simple at heart and very easy to use. | 0:02:09 | 0:02:11 | |
I think Google Search is a great example of that. | 0:02:11 | 0:02:14 | |
But over time, | 0:02:14 | 0:02:16 | |
we realised we were missing an important part of the experience | 0:02:16 | 0:02:20 | |
of a great product, a great design, and that's the beauty part of it. | 0:02:20 | 0:02:25 | |
In 2011, when Larry Page became CEO, he tasked designers with overhauling | 0:02:25 | 0:02:31 | |
Google's look, starting with Gmail, Search, Maps and Google+, | 0:02:31 | 0:02:37 | |
all of which he wanted redesigned within a few months. | 0:02:37 | 0:02:42 | |
The project was dubbed Kennedy, | 0:02:42 | 0:02:44 | |
after the US President known for his ambitious ideas. | 0:02:44 | 0:02:48 | |
Unlike Apple, Google has no single gatekeeper overseeing | 0:02:50 | 0:02:54 | |
design across the company, so it took a different tack. | 0:02:54 | 0:02:58 | |
We basically matured in our design process. | 0:02:58 | 0:03:01 | |
There was a great deal more collaboration across the company, | 0:03:01 | 0:03:06 | |
across design teams. | 0:03:06 | 0:03:08 | |
Designers played with typography, white space, | 0:03:08 | 0:03:11 | |
colour and imagery to create a clean, modern and elegant feel. | 0:03:11 | 0:03:16 | |
The changes were striking. | 0:03:16 | 0:03:19 | |
Perhaps the best example of Kennedy design principles is Google Now, | 0:03:19 | 0:03:24 | |
a feature added to Search that attempts to anticipate your needs. | 0:03:24 | 0:03:29 | |
So you don't have to ask every time, | 0:03:29 | 0:03:31 | |
"Google, what's the traffic like to work?" | 0:03:31 | 0:03:34 | |
Google knows when you go to work | 0:03:34 | 0:03:35 | |
and it's able to offer that to you spontaneously. | 0:03:35 | 0:03:39 | |
Of course, that doesn't go over well with privacy hawks and while Google | 0:03:39 | 0:03:44 | |
now promises a lot, the product can be inconsistent, especially on iOS. | 0:03:44 | 0:03:49 | |
What it does well though is present information clearly and with style. | 0:03:49 | 0:03:54 | |
It also represents a departure from Google's typical design process. | 0:03:54 | 0:03:59 | |
To create Now, designers from all over Google locked themselves in a | 0:03:59 | 0:04:04 | |
war room, then sketched and iterated until they settled on a vision. | 0:04:04 | 0:04:08 | |
Here you can see some of the range of exploration that we did | 0:04:08 | 0:04:12 | |
and the attention to detail that we were paying. | 0:04:12 | 0:04:15 | |
On the left, you have one that really goes for very | 0:04:15 | 0:04:18 | |
kind of lofted and bubbly kind of character to the card. | 0:04:18 | 0:04:21 | |
On the right, we have another extreme. | 0:04:21 | 0:04:24 | |
It kind of takes a very edgy style, | 0:04:24 | 0:04:25 | |
breaking apart into these different shapes. | 0:04:25 | 0:04:28 | |
Neither of these felt like they were really centre on for what | 0:04:28 | 0:04:32 | |
we wanted the future of Google to be, but again, | 0:04:32 | 0:04:35 | |
unless you draw them, you're not going to know. | 0:04:35 | 0:04:38 | |
Google's Maps app for iOS embraces the new design ideas, | 0:04:38 | 0:04:43 | |
keeping the map front and centre. | 0:04:43 | 0:04:46 | |
We focused on making the map app as simple as possible. | 0:04:46 | 0:04:49 | |
The map goes edge to edge on the screen | 0:04:49 | 0:04:53 | |
and there are very few elements on top and hardly any menus. | 0:04:53 | 0:04:56 | |
Buttons are minimal. | 0:04:56 | 0:04:58 | |
Instead, gestures help you navigate around and get information. | 0:04:58 | 0:05:02 | |
Certainly, project Kennedy has made a mark, | 0:05:03 | 0:05:07 | |
but in many ways, it's only the start. | 0:05:07 | 0:05:10 | |
Historically, Google has been an engineering-centric place. | 0:05:10 | 0:05:15 | |
Making the transition to a company that also focuses on design | 0:05:15 | 0:05:18 | |
isn't going to happen overnight. | 0:05:18 | 0:05:21 | |
Yes, designers are collaborating more, | 0:05:21 | 0:05:24 | |
but even Google concedes they don't always agree. | 0:05:24 | 0:05:28 | |
There's a little bit of a trade-off. | 0:05:28 | 0:05:30 | |
If we want to move fast, if we want to create great products but | 0:05:30 | 0:05:33 | |
also get them into people's hands quickly, | 0:05:33 | 0:05:36 | |
we can't always necessarily make sure that every single thing | 0:05:36 | 0:05:39 | |
is completely totally, you know, consistent across the board. | 0:05:39 | 0:05:43 | |
Kristian Simsarian heads the Interaction Design department | 0:05:45 | 0:05:48 | |
at California College of the Arts. He says for design to flourish, | 0:05:48 | 0:05:53 | |
Google must sort out those organisational issues. | 0:05:53 | 0:05:57 | |
People need to be together and they need to be seeing each other's work. | 0:05:57 | 0:06:00 | |
And it's not just the consumer seeing everyone's work, but actually | 0:06:00 | 0:06:03 | |
inside a large organisation, it's hard to see each other's work. | 0:06:03 | 0:06:07 | |
Simsarian points to Gmail's priority inbox feature as an example. | 0:06:07 | 0:06:11 | |
On the web, priority inbox works one way. On Android, | 0:06:12 | 0:06:15 | |
it works another way and on iOS, it works a third way. | 0:06:15 | 0:06:18 | |
You would think they would just use the same algorithm for all | 0:06:18 | 0:06:21 | |
of them, but there must be some organisational reason why that's not the case. | 0:06:21 | 0:06:25 | |
Google may also need to rethink a belief it holds rather dear. | 0:06:25 | 0:06:30 | |
Every decision at Google is driven by data. | 0:06:30 | 0:06:33 | |
Products are constantly analysed and revised, | 0:06:33 | 0:06:36 | |
but how do you measure something as subjective as design? | 0:06:36 | 0:06:40 | |
In usability labs, users try out products, | 0:06:43 | 0:06:46 | |
while Google employees observe whether or not the information | 0:06:46 | 0:06:50 | |
they wanted was found easily and quickly. | 0:06:50 | 0:06:53 | |
Until the leadership itself can take away their security | 0:06:54 | 0:06:57 | |
blanket of quantitative results and actually go with what they | 0:06:57 | 0:07:01 | |
believe is actually better, they're going to have some stumbling. | 0:07:01 | 0:07:06 | |
By its own admission, Google is on a design journey. | 0:07:06 | 0:07:10 | |
One it hasn't completed. Though it has good reason to continue. | 0:07:10 | 0:07:14 | |
The pressure has never been so high for tech companies to turn out | 0:07:16 | 0:07:20 | |
products that are beautiful, both at function and form. | 0:07:20 | 0:07:25 | |
Sumi Das on Google's latest design ethic. | 0:07:29 | 0:07:33 | |
Next up, a small but perfectly formed bundle of tech news. | 0:07:33 | 0:07:37 | |
Twitter has rolled out a new tool to help more people follow | 0:07:37 | 0:07:40 | |
the turbulent events in Egypt. | 0:07:40 | 0:07:42 | |
Many users were able to follow the tweets of the former president, | 0:07:42 | 0:07:46 | |
Mohamed Morsi, even as he was ousted from power by the military, | 0:07:46 | 0:07:49 | |
thanks to a new Bing-powered automated translation tool | 0:07:49 | 0:07:52 | |
that converted his tweets on the fly from Arabic to English. | 0:07:52 | 0:07:56 | |
Twitter said it trialled the service on high profile | 0:07:56 | 0:07:59 | |
accounts in Egypt, so people around the world can better understand | 0:07:59 | 0:08:03 | |
and keep up with what's happening there. | 0:08:03 | 0:08:05 | |
A new smartphone operating system has been released. | 0:08:05 | 0:08:08 | |
Firefox OS has been made available first in cheap Telefonica | 0:08:08 | 0:08:12 | |
handsets in Spain. | 0:08:12 | 0:08:14 | |
It uses apps based on the web's open HTML 5 standards | 0:08:14 | 0:08:18 | |
and will try to break the stranglehold of Android | 0:08:18 | 0:08:20 | |
and iOS, and we'll be talking more about so-called web apps | 0:08:20 | 0:08:24 | |
to the web's inventor later in the show. | 0:08:24 | 0:08:27 | |
There's been a backlash online to a new idea for train | 0:08:27 | 0:08:30 | |
windows in Germany. An ad agency wants to use them | 0:08:30 | 0:08:34 | |
to silently advertise to passengers who lean against them. | 0:08:34 | 0:08:37 | |
The concept uses bone conduction technology to transmit | 0:08:37 | 0:08:41 | |
vibrations to the inner ear. | 0:08:41 | 0:08:42 | |
The idea was originally shown off at | 0:08:42 | 0:08:44 | |
the International Festival of Creativity in Cannes last month. | 0:08:44 | 0:08:47 | |
But opponents to the move have suggested | 0:08:47 | 0:08:50 | |
it's a violation of a human right to rest. | 0:08:50 | 0:08:52 | |
And finally, | 0:08:52 | 0:08:54 | |
a duck in Tennessee can walk again thanks to its new 3D printed leg. | 0:08:54 | 0:08:59 | |
Born with his left foot turned backwards, | 0:08:59 | 0:09:02 | |
Buttercup could only hobble before receiving the silicone prosthetic. | 0:09:02 | 0:09:06 | |
His carers at Feathered Angels Sanctuary | 0:09:06 | 0:09:09 | |
appealed to the 3D printing company NovaCopy for help | 0:09:09 | 0:09:13 | |
and it donated its services by replicating the duck's sister's leg. | 0:09:13 | 0:09:17 | |
Now, it's late afternoon, you whip out your smartphone | 0:09:20 | 0:09:24 | |
and you see you've only got 15% battery left. Is that you? | 0:09:24 | 0:09:28 | |
It's me at least once a week. Now, it goes without saying that you need to kill all | 0:09:28 | 0:09:33 | |
the parts of the system that you're not using, quit the applications running in the background, | 0:09:33 | 0:09:37 | |
turn off Bluetooth, don't use the video camera. | 0:09:37 | 0:09:40 | |
But you still need to get through the rest of your day's | 0:09:40 | 0:09:42 | |
business on the remaining drops of juice you have left. | 0:09:42 | 0:09:45 | |
Should you make phone calls or should you send texts instead? | 0:09:45 | 0:09:48 | |
Should you turn off Wi-Fi? | 0:09:48 | 0:09:50 | |
Well, we put together a Click essential guide to | 0:09:50 | 0:09:52 | |
keeping your smartphone alive just that little bit longer. | 0:09:52 | 0:09:56 | |
We'll start with the biggest guzzler of them all, the screen. | 0:09:58 | 0:10:02 | |
It's overwhelmingly the most power-hungry part of your device, | 0:10:02 | 0:10:06 | |
on some phones, draining your battery as fast | 0:10:06 | 0:10:09 | |
as your processor does | 0:10:09 | 0:10:10 | |
when it's working at maximum speed. | 0:10:10 | 0:10:12 | |
And that means that it's not just gaming and sat-naving, | 0:10:12 | 0:10:16 | |
but simple browsing and typing which consume an awful lot of power, | 0:10:16 | 0:10:20 | |
simply because the screen stays on the whole time. | 0:10:20 | 0:10:23 | |
So it makes sense that a great way of saving battery is simply | 0:10:23 | 0:10:26 | |
to turn down the brightness. | 0:10:26 | 0:10:29 | |
LCD screens are particularly bad | 0:10:29 | 0:10:31 | |
because they use a backlight to illuminate the whole display. | 0:10:31 | 0:10:35 | |
OLED screens are more efficient, | 0:10:35 | 0:10:38 | |
as only the pixels that are lit draw power. | 0:10:38 | 0:10:41 | |
And that means if you do have a phone with an OLED screen, | 0:10:41 | 0:10:44 | |
choosing a darker colour scheme will save you power. | 0:10:44 | 0:10:48 | |
Now, the lowest power state you can put your phone into is flight mode. | 0:10:49 | 0:10:53 | |
However, since that switches off all the radios in the device, | 0:10:53 | 0:10:56 | |
it's not actually useful | 0:10:56 | 0:10:58 | |
if you're waiting for that one important call or email. | 0:10:58 | 0:11:02 | |
So should you use Wi-Fi or the mobile network? | 0:11:02 | 0:11:05 | |
Well, that depends what you're planning to do. | 0:11:05 | 0:11:08 | |
As long as you're in range of Wi-Fi, it's often a better option than 3G. | 0:11:08 | 0:11:13 | |
In tests, browsing | 0:11:13 | 0:11:14 | |
and emailing takes much less power over Wi-Fi than 3G | 0:11:14 | 0:11:18 | |
and that's partly because the connection is faster, | 0:11:18 | 0:11:20 | |
so you get more data through in a shorter time. | 0:11:20 | 0:11:24 | |
If you're on a train or in a car, 3G gets even more battery hungry | 0:11:24 | 0:11:28 | |
because it takes extra power to frequently hop between 3G cells. | 0:11:28 | 0:11:33 | |
So if you have a mobile Wi-Fi hotspot, time to turn it on. | 0:11:33 | 0:11:36 | |
However, if you're not on the move and you're just waiting for an incoming message, it might be best | 0:11:37 | 0:11:43 | |
to switch Wi-Fi off, as it takes more power to maintain | 0:11:43 | 0:11:47 | |
an idle Wi-Fi connection than a 3G connection. | 0:11:47 | 0:11:50 | |
It's not just sat-nav and maps which burn your phone's GPS receiver. | 0:11:51 | 0:11:57 | |
More and more apps ask your phone where it is | 0:11:57 | 0:11:59 | |
and for that reason, it's best to switch off your GPS | 0:11:59 | 0:12:02 | |
when you're not using it, | 0:12:02 | 0:12:04 | |
lest it gets constantly pinged for information and triangulation. | 0:12:04 | 0:12:08 | |
And on the subject of apps, | 0:12:09 | 0:12:11 | |
free ones are generally more power hungry than paid for ones. | 0:12:11 | 0:12:15 | |
That's because of the ads that they're constantly pulling down. | 0:12:15 | 0:12:19 | |
And finally, here's a surprise. | 0:12:20 | 0:12:22 | |
If you've ever been tempted to send a text instead of making a call | 0:12:22 | 0:12:26 | |
because you thought your message would be transmitted quicker | 0:12:26 | 0:12:29 | |
and you might save battery, well, think again. | 0:12:29 | 0:12:32 | |
Once a phone call has connected, | 0:12:32 | 0:12:34 | |
power consumption on everything apart from the radio drops | 0:12:34 | 0:12:38 | |
right off and crucially, that power hungry display goes dark. | 0:12:38 | 0:12:42 | |
So unless you have lightning fingers, | 0:12:42 | 0:12:45 | |
it turns out that keeping the screen lit to type the text message | 0:12:45 | 0:12:49 | |
actually uses more energy than the transmission of the phone call. | 0:12:49 | 0:12:53 | |
Last month, we spoke to the inventor of the worldwide web. | 0:13:00 | 0:13:03 | |
Sir Tim Berners-Lee told us | 0:13:03 | 0:13:05 | |
how he hopes that the web will inspire charities | 0:13:05 | 0:13:08 | |
and non-governmental organisations to use it more creatively than | 0:13:08 | 0:13:11 | |
they have to date. | 0:13:11 | 0:13:13 | |
In the second part of the interview, he speaks to Richard Taylor | 0:13:13 | 0:13:16 | |
about attempts to control the web and where it's heading next. | 0:13:16 | 0:13:20 | |
In terms of regulation, you've been generally pretty anti-regulation. | 0:13:20 | 0:13:23 | |
Obviously, the idea of open standards, | 0:13:23 | 0:13:26 | |
openness of information on the web, but clearly there must be | 0:13:26 | 0:13:29 | |
areas where you feel that regulation is appropriate, aren't there? | 0:13:29 | 0:13:33 | |
The one end of the scale, there are things which in every country | 0:13:33 | 0:13:37 | |
is a crime, like child pornography, fraud. | 0:13:37 | 0:13:41 | |
That's criminal, yes, it's a crime on the web, as anywhere else | 0:13:41 | 0:13:45 | |
and yes, you have to give the police the power to pursue criminals. | 0:13:45 | 0:13:51 | |
Another end of the scale is areas where it shouldn't be | 0:13:51 | 0:13:54 | |
the case for law, | 0:13:54 | 0:13:56 | |
such as best practices on particular social networking sites and then in | 0:13:56 | 0:14:00 | |
the middle, there's this difficult line where you're thinking, OK. | 0:14:00 | 0:14:04 | |
For example, net neutrality, the question of | 0:14:04 | 0:14:07 | |
does your internet service provide and discriminate? | 0:14:07 | 0:14:10 | |
Or does it just dish out and allow you to connect to anybody? | 0:14:10 | 0:14:13 | |
And generally, internet service providers know they can't discriminate. | 0:14:13 | 0:14:16 | |
If they start to discriminate, they get into trouble. Most countries, it's not a law. | 0:14:16 | 0:14:21 | |
When one internet service provider in Holland did discriminate, | 0:14:21 | 0:14:27 | |
started to stop packets going to one of its competitors, then wham, | 0:14:27 | 0:14:30 | |
they immediately said, "Right, we need a law." | 0:14:30 | 0:14:33 | |
So they immediately went into the process of producing legislation. | 0:14:33 | 0:14:36 | |
If industry behaves, realises there are important principles | 0:14:36 | 0:14:39 | |
and it behaves well, we should be able to do without regulation. | 0:14:39 | 0:14:42 | |
If things go wrong, we should be prepared to go over, | 0:14:42 | 0:14:45 | |
have regulation and legislation. | 0:14:45 | 0:14:47 | |
So you'd be in favour of regulation to try | 0:14:47 | 0:14:49 | |
and enforce net neutrality, some of the most important principles? | 0:14:49 | 0:14:52 | |
I would be in favour of regulation, | 0:14:52 | 0:14:54 | |
unless the industry can come up with it by itself and say, | 0:14:54 | 0:14:57 | |
"Yes, we realise that's an important principle. That's just the way we work." | 0:14:57 | 0:15:01 | |
We talk a lot about web 2.0 at the moment. | 0:15:01 | 0:15:03 | |
When we look ahead, what does web 3.0 look like? | 0:15:03 | 0:15:07 | |
What is the semantic web that we hear sometimes mentioned? | 0:15:07 | 0:15:11 | |
Well, the semantic web, the meaning that | 0:15:11 | 0:15:14 | |
if you go onto a social networking site and you go to a photograph and | 0:15:14 | 0:15:19 | |
you tell the system who is in that photograph | 0:15:19 | 0:15:22 | |
and you actually identify that person very precisely, | 0:15:22 | 0:15:25 | |
you don't just type their name, you say this is that person. | 0:15:25 | 0:15:29 | |
You're telling the machine a piece of data. | 0:15:29 | 0:15:32 | |
You're saying this photograph has got pictures of these people. | 0:15:32 | 0:15:37 | |
And so bit by bit, the machine, the web of data, | 0:15:37 | 0:15:39 | |
is assimilating valuable data, which really helps us. | 0:15:39 | 0:15:45 | |
In web 2.0 what happens is that data is used by the big companies | 0:15:45 | 0:15:51 | |
who have their clouds of data, | 0:15:51 | 0:15:53 | |
but it's not really used optimally by individuals. | 0:15:53 | 0:15:56 | |
What happens in 3.0 is that actually you get much more control over where it's stored, | 0:15:56 | 0:16:01 | |
you get much more control over what happens to it, so that it | 0:16:01 | 0:16:04 | |
becomes, if you like, a re-enabling of the consumer and the citizen. | 0:16:04 | 0:16:10 | |
So is it the idea of being able to infuse meaning? | 0:16:10 | 0:16:13 | |
We're going to have so much data that we ourselves create? | 0:16:13 | 0:16:16 | |
Yes, there's data that we create, so as we move around, | 0:16:16 | 0:16:20 | |
we have gadgets which detect how much exercise we're getting, | 0:16:20 | 0:16:24 | |
we have gadgets which know where we are. | 0:16:24 | 0:16:27 | |
So we've got a lot of health data, which we can measure very easily. | 0:16:27 | 0:16:31 | |
Then there's the data that the hospitals and doctors measure, | 0:16:31 | 0:16:34 | |
where we go there and have a blood test. So they have data about us. | 0:16:34 | 0:16:37 | |
Supposing we can actually bring back the data that other people have | 0:16:37 | 0:16:41 | |
and the shops have, you know, about what we bought. | 0:16:41 | 0:16:44 | |
Imagine you brought back all the information | 0:16:44 | 0:16:46 | |
and you mixed it with all the data other people collected about you, | 0:16:46 | 0:16:50 | |
that's a pretty valuable pot. | 0:16:50 | 0:16:53 | |
'But is the web still as relevant as it once was? | 0:16:53 | 0:16:56 | |
'After all, the internet has gone mobile. | 0:16:56 | 0:16:58 | |
'Most of us are using operating systems like Android and iOS, | 0:16:58 | 0:17:02 | |
'which use a different language from that of the web. | 0:17:02 | 0:17:05 | |
'There are valiant attempts to change that, both Ubuntu | 0:17:05 | 0:17:08 | |
'and Firefox mobile operating systems are launching this year. | 0:17:08 | 0:17:12 | |
'And they do use the same tools and languages as the desktop web. | 0:17:12 | 0:17:15 | |
'Nevertheless, they face an uphill battle to gain | 0:17:15 | 0:17:18 | |
'traction against the established players.' | 0:17:18 | 0:17:21 | |
Do you think some of this suggests that we're maybe moving towards a post-web world? | 0:17:21 | 0:17:25 | |
If you think about the idea of smartphone apps now being | 0:17:25 | 0:17:28 | |
so incredibly popular, people will try | 0:17:28 | 0:17:30 | |
and consume information in a more bite-sized fashion | 0:17:30 | 0:17:33 | |
and a more elegant design-led fashion through apps, rather than the web, | 0:17:33 | 0:17:37 | |
that the web actually perhaps is starting to decrease importance. | 0:17:37 | 0:17:41 | |
I wouldn't say that apps were post-web. | 0:17:41 | 0:17:43 | |
Don't think of them as post-web apps, | 0:17:43 | 0:17:45 | |
think of them as non-web apps. They're non-web. | 0:17:45 | 0:17:49 | |
They don't URLs, you can't bookmark them, you can't tweet them, you can't discuss them. | 0:17:49 | 0:17:54 | |
The information which is in these apps, it's in a backwater. | 0:17:54 | 0:17:57 | |
It's not part of the discourse. | 0:17:57 | 0:17:59 | |
So it might be presented very nicely, | 0:17:59 | 0:18:01 | |
but because it's not part of the discourse, | 0:18:01 | 0:18:04 | |
it's not going to bring tweets, traffic, | 0:18:04 | 0:18:06 | |
it's not going to bring business, | 0:18:06 | 0:18:08 | |
it's not going to be part of the world of human discourse | 0:18:08 | 0:18:12 | |
and absolutely everything that a native app can do, | 0:18:12 | 0:18:16 | |
you're starting to become able to do on a web app. | 0:18:16 | 0:18:19 | |
More and more, every moment, there's people working on the standard | 0:18:19 | 0:18:23 | |
so that when you make a web page, it can behave just like a phone app. | 0:18:23 | 0:18:27 | |
So it can get hold of the fact that you're waving the phone around, | 0:18:27 | 0:18:31 | |
it can get hold of where you are, it can get hold of your local data | 0:18:31 | 0:18:35 | |
and so on, it can connect to your phonebook and so on. | 0:18:35 | 0:18:38 | |
So all the things, absolutely everything that a native app | 0:18:38 | 0:18:43 | |
can do, you're starting to become able to do on a web app. | 0:18:43 | 0:18:48 | |
Richard Taylor in conversation with Sir Tim Berners-Lee. | 0:18:48 | 0:18:52 | |
Now, of course, one of the beauties of the worldwide web is it's | 0:18:52 | 0:18:55 | |
so easy to make a good-looking website these days. | 0:18:55 | 0:18:57 | |
In fact, over 170,000 new sites hit the web every single day. | 0:18:57 | 0:19:02 | |
If you've always wanted your own website, | 0:19:02 | 0:19:04 | |
but you've never got round to it, Kate Russell revisits an old | 0:19:04 | 0:19:07 | |
favourite now that should get you up and running in less than 15 minutes. | 0:19:07 | 0:19:11 | |
Here's Webscape. | 0:19:11 | 0:19:13 | |
Building a website has never been easier | 0:19:15 | 0:19:18 | |
and a good example of this is in the complete | 0:19:18 | 0:19:21 | |
redesign of Weebly's drag and drop interface, which could have | 0:19:21 | 0:19:24 | |
you up and running with your own dedicated website | 0:19:24 | 0:19:28 | |
in under 15 minutes. | 0:19:28 | 0:19:29 | |
Just choose a template style, then drag and drop elements like page | 0:19:33 | 0:19:37 | |
dividers, text, video and images, before clicking to edit the content. | 0:19:37 | 0:19:42 | |
There's even a mobile editor to tweak your design for the mobile web, | 0:19:42 | 0:19:46 | |
which is really important in this increasingly mobile world. | 0:19:46 | 0:19:50 | |
With plain English instructions from start to finish, | 0:19:50 | 0:19:54 | |
the service even has a site planner | 0:19:54 | 0:19:56 | |
to guide you through the initial design | 0:19:56 | 0:19:59 | |
and will help you set up a basic search engine optimisation system, | 0:19:59 | 0:20:03 | |
so people can find you more easily online. | 0:20:03 | 0:20:07 | |
You can even set up shop and start selling products in just a couple | 0:20:07 | 0:20:11 | |
of clicks with the drag and drop e-commerce option, | 0:20:11 | 0:20:14 | |
integrating PayPal and Google Checkout for transactions. | 0:20:14 | 0:20:17 | |
The free account is limited to 5 megabyte of storage for the | 0:20:17 | 0:20:21 | |
content you use, with a premium upgrade if you want more space. | 0:20:21 | 0:20:25 | |
If you're struggling for content to put on your website, | 0:20:33 | 0:20:36 | |
there are loads of neat creative toys online, like VideoScribe, | 0:20:36 | 0:20:40 | |
which can be downloaded from Sparkol.com. | 0:20:40 | 0:20:44 | |
This super simple package lets you make whiteboard style animations, | 0:20:44 | 0:20:48 | |
adding images, text, | 0:20:48 | 0:20:50 | |
voice and music for a really professional finish in minutes. | 0:20:50 | 0:20:54 | |
This software is great for making a promotional or instructional | 0:20:58 | 0:21:02 | |
film for your business, or you could use it to tell a story or | 0:21:02 | 0:21:06 | |
present a really unique slideshow of your holiday snaps. | 0:21:06 | 0:21:11 | |
It's a fresh and modern style of animation that will look | 0:21:11 | 0:21:14 | |
really impressive on your website or blog. | 0:21:14 | 0:21:16 | |
You can upload images from your hard drive, drop box or the web, | 0:21:18 | 0:21:22 | |
setting the line detail and duration for the animation to draw them. | 0:21:22 | 0:21:26 | |
The best results come from the library of images supplied by Sparkol though. | 0:21:26 | 0:21:30 | |
A good selection available for the seven days free trial | 0:21:30 | 0:21:33 | |
and loads more when you upgrade to premium. | 0:21:33 | 0:21:35 | |
You'll need to run through the tutorials to get the most | 0:21:35 | 0:21:38 | |
out of this powerful creation tool, and for making on the move, | 0:21:38 | 0:21:41 | |
there are iPad and Android apps, although they're not free. | 0:21:41 | 0:21:44 | |
When money is tight, it's good to know where the local deals are. | 0:21:52 | 0:21:56 | |
Forlessguides reveal the location of hundreds of discount | 0:21:56 | 0:22:00 | |
vouchers in the city where you stand. | 0:22:00 | 0:22:02 | |
Just fire up the free iPhone app | 0:22:02 | 0:22:04 | |
and take a look around you to see what's on offer in your area. | 0:22:04 | 0:22:08 | |
As well as flagging up all the local deals, | 0:22:11 | 0:22:15 | |
offline access to street and metro maps will help you find your way | 0:22:15 | 0:22:19 | |
easily to them without costly data charges using an online mapping app. | 0:22:19 | 0:22:24 | |
The company is very young, | 0:22:28 | 0:22:30 | |
so there are only a few cities covered so far - | 0:22:30 | 0:22:33 | |
London, New York, Paris, Amsterdam, Edinburgh and San Francisco. | 0:22:33 | 0:22:37 | |
But the developers tell me | 0:22:37 | 0:22:39 | |
there are plans to add more locations as the service takes off. | 0:22:39 | 0:22:42 | |
With the web still buzzing from the fallout of state-sponsored | 0:22:50 | 0:22:54 | |
snooping scandal PRISM, | 0:22:54 | 0:22:56 | |
many people are thinking more seriously about their online privacy. | 0:22:56 | 0:23:01 | |
Search engine DuckDuckGo promises users anonymity | 0:23:01 | 0:23:04 | |
and to bolster their offerings in the wake of PRISM, | 0:23:04 | 0:23:07 | |
this week released a free Android app to compliment their iPhone and web-based search tools. | 0:23:07 | 0:23:13 | |
As well as providing a secret search haven, the app serves up a feed | 0:23:13 | 0:23:17 | |
of popular news stories that you can choose from independent sources. | 0:23:17 | 0:23:21 | |
Kate Russell's Webscape. | 0:23:29 | 0:23:31 | |
And if you missed any of those links or you'd like to watch anything | 0:23:31 | 0:23:34 | |
from this week's programme again, here come all the details you need. | 0:23:34 | 0:23:37 | |
Our website is - | 0:23:37 | 0:23:39 | |
You'll find all of our reports in pictures, video or text form | 0:23:39 | 0:23:43 | |
there, along with the very latest tech news, as it happens. | 0:23:43 | 0:23:46 | |
And if you'd like to get in touch, you can email us - | 0:23:46 | 0:23:50 | |
Or you can get in touch with us on Twitter, Google+ and Facebook too. | 0:23:50 | 0:23:54 | |
That's it for this week though. Thank you very much for watching and we will see you next time. | 0:23:54 | 0:23:58 | |
Subtitles by Red Bee Media Ltd | 0:23:58 | 0:24:03 |