26/07/2014 Click


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wreckage, and one black box has been found. Chris Rogers will be here at


the top of the hour. Now, it is time for Click.


Hi, just to let you know I am male and I really like watches. I work in


London, but I passed by here every weekend. I am 41 years old, but I am


a massive fan of One Direction. Your movements, your habits, your


interests. This week on Click we will show you how much your phone is


saying about you without your knowledge. We will meet the people


trying to stop it, and we will find out how to bend the technology to


Aaron Keating, as we turn a London street into a musical wonderland.


All that, plus the latest tech news in Webscape.


Welcome to Click, I am Spencer Kelly, and welcome to York. This is


an ancient English city, but it is doing some 21st`century things. Of


the millions of tourists who visit here every year, more and more want


to go online while they are here using their smartphones, and York is


one of the first UK cities to offer its own citywide free Wi`Fi. Now, I


say free, but we'll know what they say about free lunches, their


run`on. So, do you wonder what you are giving up when you go online?


These dots are shop customers, moving around the store in real


time. It is actually their mobiles that are being tracked, and it is


happening without their owners' knowledge. When your devices


searching for a Wi`Fi network, it repeatedly broadcast short pings of


information, which includes its MAC address, a numerical code. The


system listens for the pings and by triangulating their Origin it can


get tricky accurate idea of where you have been, even if you never


actually connect to the Wi`Fi. From this location map, we know exactly


where a lot of people are spending time, and we can filter the data,


how many minutes they are spending. For example, if they are spending


three minutes in the chilled area, that helps us to improve the area.


Although the system doesn't tell it anything about you, as soon as you


connect to the free Wi`Fi are offered everything changes. When you


login with Facebook, Twitter, or an e`mail address, all of that historic


location data is then linked to your profile, to you. And it is not just


within the walls of Wi`Fi system logs data, it also


picks up thousands of passers`by everyday, many of whom may never


enter the shop at all. Now, this system works on something the size


of a shop, but in York, the analytics company behind it, Purple


WiFi, is planning something on a much larger scale. By 2015, it is


hoping to install the same tracking to knowledge it across whole parts


of the city. Unlike the shop `based system, at the moment it is still


quite limited, and only tracks your rough location, even once you have


logged on. Even that information is proving useful to the York council.


It is early days, but already we can actually tell the people who are


using the Wi`Fi, where they are coming from in terms of Origin, and


where they are going inside York. It gives us a better insight into the


foot fall. We see a vast number of people who are logging on our


middle`aged females from outside the UK. When the full location tracking


and profile system goes live next year, the deal will be this. You get


free Wi`Fi in exchange for information about who you are and


where you have been. So, is this a fair trade? Purple WiFi's boss told


me that you would see plenty of benefits if you are willing to give


up that information. In a city type scenario, like this, it is


understanding where the choke points are, where is the traffic of


people, how do they move? If you take it a step forward you can take


that data and control lighting or parking. It does mean that before


you log onto the Wi`Fi you don't have so much information about that


reticular device's movements, which I guess is annoying. It is and it


isn't. There is a value in understanding how devices generally


move around, because we get anonymous data, so that is useful.


Where it becomes really useful is once we know more about you, your


age, social interests, gender, who you are friends with, that is when


we can start to push hyper local relevant information. Here is the


thing. Remember this system can match personal information to your


device's movement before you log onto the network? Well, Purple WiFi


is planning to keep that location data for up to a year. How do you


think people will feel about you knowing that? We won't tracking you


for 12 months, we were tracking a device. A device that you now know


is mine. Absolutely. Every bit of feedback is that if you are giving


me something relevant, I am happy. If you are sending me a load of


spam, don't bother. All this information is there in the terms


and conditions that need to be accepted before you logon. You know,


those terms and conditions, the ones that we all read thoroughly before


we clicked OK. You think people actually read them? I think if you


take any situation, no, I don't think they will. Have you ever


actually read the terms and conditions? No, I don't think so.


There is no right or wrong answer, is there? Do you think that clicking


to read terms and conditions goes far enough? I think so. There is a


value trade. You will get a free Wi`Fi, which comes at a small trade


of your personal information. Is there an option for people to use


the Wi`Fi being able to opt out of having their information tracked?


No. I don't think there should be. It is a fair exchange. There is a


cost to put the equipment, the overlay of software, and it is a


fair exchange value. You want free Wi`Fi up because you don't want to


use up your data. The exchange value is that you will share that data.


These insights are only possible because of a unique combination of


location information and demographic social media information. The


harvesting of anonymous device information is described as a grey


area in terms of data protection. Last year, the city of London band


Wi`Fi enabled dustbins installed on public streets, after it emerged


that they were logging MAC address is in a similar way, without getting


explicit consent from passers`by. Although you just heard Gavin


Wheeldon tell me he didn't think there should be an option to opt out


of having your MAC address recorded, after our interview,


Purple WiFi got back in touch with us and said they may consider an opt


out system. I'm not sure how definite that sounds to you, but


anyway... This issue of opting out has already reared its head in the


US. We went to Washington to investigate something called the


Wireless Registry, which may allow you to take back control of the data


associated with your phone. If the idea of constant retail


tracking doesn't appeal to you, what can you do about it? As we have


seen, your phone sends out a unique identifier called a MAC address. One


start`up, called the Wireless Registry, wants to help people take


back control of what it calls your proximal identity, the signals you


commit from your smartphone. We are allowing people to take control of


their signal and decide what is associated with it. The idea is to


allow people to take control of their smartphone identity, they can


register and decide what is associated with the identity. With


the Wireless Registry, you can choose to opt out of having their


data associated with your MAC address trapped. It has created the


platform, smartstoreprivacy.org, where you can enter your MAC address


for Wi`Fi and Bluetooth, and a range of major retail traders say they


won't get your information. This code of conduct is being followed,


which is focused at American users, but the wireless register wants to


take it around the world. We take wireless registrations from every


asset around the world, and we are in global negotiations, and we think


it is another barrier that has been in the way for developers. In the


US, where you don't have general data protection rights to protect


you against this kind of tracking, in the Wireless Registry opt out is


a step forward. I do think that most people won't be aware that the


technologies being used all, never mind that they have to go and


register with a specific opt out registry. Not only do people not


know where to look, but when you do find information about privacy it


can be confusing. People are campaigning to make privacy terms


and conditions associated with websites much more readable and


transparent. A recent study by Deloitte said it would take the


average wreckage user up to 31 hours per year to properly read through


the terms. I don't think it is wrong to say that so long as there is a


privacy policy that someone has clicked OK to, they have consented


to everything in it. In recent weeks we heard Apple was working on


creating a new privacy platform for its iOS8 operating system. It will


randomise MAC addresses, so the unique identifier may be different


every time. If they go ahead with it, it could be a huge blow for


retail data collection. Of course, you could just turn off your blue


Bluetooth and Wi`Fi on your phone. That is not what the Wireless


Registry wants you to do. As well as the opt out option, there is an opt


in, allowing you to share your personal data and control the


wireless identity you broadcast around you. I signed up and created


my own hotspot and linked my social networks to it. We can put your


LinkedIn, Facebook and Twitter to your wireless signal, so any time


you want someone to pick it up by being in proximity to you, they can


see your social media. I can click on your Twitter and would be able to


follow your feed just by being within proximity. While it appear


strange to some that a stranger could sit next to you and see so


much personal data, at least now there are systems emerging that


allow others to control what other people say. Now you have heard all


sides of the story, the questions are obvious. What you think about


the fact your phone could be tracked even before you have consented? Are


you excited it. In which case, tell us why. If not, what is your biggest


fear? Google is meeting date of regulators


from across the EU to discuss implications of the recent white to


be forgotten ruling. The court stated in May that links to


irrelevant and outdated Dato should be erased from searches on the


quest. `` on request. Some said it could lead to censorship. Google is


said to have received more than 70,000 requests for links to be


taken down, since the court ruling was made. An electronics firm, is a


new wristband. The Chinese company sold over 50 million phones since it


make it `` began making them three years ago. The wristband says it


will monitor your activity and sleep patterns, as well as lock the phone


via Bluetooth, all for just $13. And if you are missing the World Cup,


this might help. Sort of. The Robocup kicked off in Brazil this


week. Robotic teams from 35 countries are taking part in the


annual event, which started in 97. Unlike real football as these


robotic players can't dive and we are pretty sure they don't bite,


either! We've seen how your phone can be


tracked using Wi`Fi. It can also be tracked using Bluetooth. In fact,


some shops have already installed so`called Bluetooth beacons, which


work out where you are and send you tailored information. It turns out


Apple is betting big time on beacons. We know that because it has


added the letter i in front of the title. LJ Rich has bended one of


these beacons to her will. London's Regent Street, now with


added technology. Beacons. Small transmitters that are like real


world hyperlinks, sending you virtual data based


location. Its prime shopping real estate and this bring around 100


stores have installed iBeacon is to back and asked customers inside.


Yes, install their special Apple, have Bluetooth turned on and you can


be pinged with personalised content. `` special app. There are many


different beacons. They all have a special component, a low energy


transmitter. When you use your phone, the close your phone gets to


the transmitter this band sends out a little signal that the application


recognises. It says I want to pay for something or he is some


information and that's basically it. But beacons don't have to just


pinged do adverts, or they do is transmit data based on how close you


are. Here in London's Brixton, on coffee house has upped its hipster


quota by installing a beacon by the counter. With the right application


running, the screen pops up when I'm close to the pills I `` close to the


pills I can pay for my skinny flat white. But it has to be in the local


currency, the Brixton pound. We are the first network of shops to be


using beacons for the payments. Up until now beacons have tended to be


used in larger businesses, mainly for marketing. When you go into a


shop, it will automatically pop up and tell you where you are. You


might be sat down having your copy and you see that there's a big


queue. You know how much the copy costs. The beacon tells you where


you are. You just have to write in the amount and quicksand and then


you've paid, you can walk out. You are going to see many more beacons.


One museum uses them to trigger audio guides, so there are ways to


use them outside of marketing. The new technologies itching to be


played with. I wanted to try something. So, over copy with this


developer Jacub Tomanik, we hatched a plan. The beacons in Regent Street


were broadcast out to the street, so I've thought we could pick up the


broadcast and make music with it instead of just being encouraged to


buy new genes. He agreed. We gave our weekend to the project. He


quoted, I composed and then mapped the existing beacons in Regent


Street using an android app. Now it was time to try it out. We can see


the beacon ID, major and minor number. That basically allows us to


trigger our own app and play some music. Right. All this is just to


record it, otherwise you could put your own headphones in. But this is


one for me, one for Click. As a world first, these are Regent Street


beacons mapped in music. Each beacon is assigned a music


track as soon as it is detected, and signal strength becomes the volume


control. Walking along the street changes the volume. Some trucks get


louder, others softer. You are a human mixer, mixing the music by


changing your location. `` tracks. I think we can call this a success?


I'm really happy. OK, this is eccentric. But as well `` as well as


the fun of making these installations, this highlights more


other practical uses for existing beacons, like an app that speaks a


station's name or loudly as you approach it. It could be useful if


you have impaired vision. Or as you walk to your favourite cafe. The


usual order is set aside. We could even map information for tourists as


they walked past landmarks. It looks like beacons will make us more


connected than at. `` than ever. That is a classic view


of York. It is one worthy of a selfie, if you don't mind. Give me a


second. I don't know about you but the problem I have with them is I


always appear too big in the frame. My arm needs to be about three times


as long. You have the same problem? Don't worry. Kate Russell has an


application for that now, unsurprisingly. Here comes Webscape.


It's all very well recording those special moments on your smartphone


camera, but if you are always the snapper, the downside is you never


appear in the snaps. To fix this, use FrontBack. An ingenious free app


for iOS and android that splits the photo between the front and the back


camera views, capturing new, capturing the view.


`` capturing you. You need to take to snaps. The first captures the


subject, then the bottom panel opens up for you to snap the reverse


image. Then you just saved to your camera roll and share on the usual


social channels. Of course you can be as imaginative as you like with


your captures, gaining followers and fans if you are creative enough.


Another app defeat the ego is YouCam Perfect, also free on iOS and


android. This selfie snapper lets you apply Fx and has beautifying and


facial enhancement modes to smooth out skin `` add a town or shave off


a pig `` of a few pounds. Both can be enhanced. Once finished, you can


build a collage and share with all of your friends. Lucky them!


If you are disabled, you might find it hard to know where you can go on


holiday or for family days out without experiencing access issues.


That's why disabled husband and father Michael Holden put together


Trip`Ability, a place for those with hands`on experience to leave reviews


about various destinations and how truly accessible they are. Michael


Cole me his motivation for creating this site was so that he could treat


his family to the same kind of days out at his able`bodied friends,


without arriving at the venue to find it wasn't as accessible as


promised. There is a good community already posting and leaving


recommendations. At a site like this arrives when more people


contribute. `` but aside. Make sure you sign up and leave your own


opinions on the places you visit, and have good or bad access.


Last week we looked at some summer holiday essentials, and now, to make


sure you don't forget to pack anything, PowerPoint app has


launched on iOS and android. `` Packpnt. Kelly Taylor and you are


going and for how long and what you expect to do and it will build your


perfect packing list. Complete with weather forecast.


And another app we looked out late last year for android was Ingress.


An augmented reality game that turns the world around you into a capture


the flag style game, to get you moving more. It went down very well


with android using Click viewers, so now I'm pleased to let you know that


it's available on iOS as well. Kate Russell's Webscape. If you'd


like to suggest a website or app for her, please e`mail us. You can also


contact us on Twitter and Facebook. For more from us throughout the


week, check out our website. That's it for now. Hope you've enjoyed it.


Thanks for watching. It has been an interesting week of


weather. Too hot for some. Many of us have been dry, others have stayed


cloudy and misty and there have been violent thunderstorms scattered


around. It will gradually turn cooler on the weekend. Some


scattered showers. This is


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