Bydd Alun yn edrych ar werthiant cig oen yn yr archfarchnadoedd ac yn gweld sut mae'r gwerthiant wedi bod yn y mart. Alun looks at lamb sales in the supermarkets and in the loca...
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-Are those who promote our farm
-produce efficient at their work?
-With Easter just gone...
-..shop shelves should have been
-packed with Welsh lamb.
-Did that happen? If it didn't,
-should we be asking why not?
-Also on the programme,
-how do you adapt a farming system...
-..to meet market requirements?
-In the past two or three years,
-it's been more difficult...
-..to sell lambs under 35 kilos,
-definitely under 30 kilos.
-Personally, the days of producing
-lambs just to produce lambs is over.
-How many of you
-ate lamb over Easter?
-If you did, where did it come from?
-Over the past few weeks,
-farmers have used social media...
-..to voice their frustration...
-aren't promoting Welsh lamb.
-They're offering cheaper lamb
-from New Zealand.
-How do farmers in Ruthin Mart
-feel about that situation?
-How is New Zealand lamb so cheap?
-It's imported from across the world
-and still competes with Welsh lamb.
-We should have a better
-understanding with New Zealand.
-They have seasons
-when they can export their lamb...
-..and there are seasons
-when they don't export their lamb.
-The markets buy thousands of tonnes
-..and they intentionally
-keep the prices down.
-There's good trade
-going on here today.
-Too much lamb from New Zealand
-We're not selling enough Welsh lamb.
-is promoted as Welsh lamb.
-There's no lamb from England
-being promoted like Welsh lamb...
-..as was the situation
-two or three years ago.
-AHDB statistics show
-that there was a 36% drop...
-..in New Zealand lamb imports
-during February compared to January.
-Some feel that too much attention is
-given to New Zealand in our shops.
-I'm in Aberystwyth
-to assess the supermarkets.
-I'm asking shoppers what they buy
-and what do they search for first?
-Would you eat lamb at Easter?
-Yes, I would. It's always been in
-our family. We've always done that.
-Does it make a difference
-where it comes from?
-Yes. Being Welsh, certainly.
-Do you eat lamb at Easter?
-Yes, I do. Every fortnight,
-I visit the butcher near the bridge.
-Are we good enough
-at branding ourselves as Welsh?
-Not at all. I think we fall...
-We're way down in this goal here.
-We just don't do it.
-I try to support everything
-that's done in this country.
-Lamb is still popular
-at Easter time...
-..with 11,000 tonnes being sold.
-70% were legs ready to be roasted.
-Are the supermarkets promoting
-our meat at such a crucial time?
-We visited Morrisons.
-Right next to the entrance,
-at 5 a kilo, a leg of lamb.
-It had come
-all the way from Australia.
-We searched further
-to try and discover more.
-From the butcher
-at the far end of the shop...
-..we found lamb at 10.55 a kilo,
-although we saw very little of it.
-In Marks & Spencer,
-there was no Welsh lamb on display.
-They had a leg of lamb from
-New Zealand with a 1/3 discount...
-..for 7.99 a kilo.
-Moving on, we visited Tesco.
-Again, the legs of lamb
-were few and far between...
-..but there were
-Welsh lamb shanks with a PGI...
-..and a Meat Promotion Wales brand,
-for 10 a kilo.
-Finally, we visited Lidl.
-We couldn't find any legs,
-only lamb chops.
-They were all branded similarly
-with the Birchwood Farm mark.
-It was unclear
-where exactly they had come from.
-In general, we struggled to find
-any specifically Welsh produce...
-..but there was plenty
-from Australia and New Zealand.
-We asked the supermarkets
-why they placed Welsh lamb...
-..in less favourable areas
-of their shops?
-We also asked them about their
-policy of promoting Welsh lamb?
-We are proud that our shops in Wales
-sell Welsh lamb...
-..when it is available
-between June and February.
-From May until March,
-we sell 100% British meat...
-..and during the months it's not
-available, we sell New Zealand lamb.
-We try and sell British lamb during
-its season as much as we can...
-..and all our lamb
-comes from British farmers...
-..between July and December.
-Due to seasonal availability...
-..and to meet our needs
-and strict quality rules...
-..we sell British and New Zealand
-lamb between January and June.
-Meat Promotion Wales
-develops, promotes and markets...
-..red meat from Wales.
-Are they doing enough
-to promote Welsh lamb to the public?
-Are they trying to influence
-supermarkets at this time of year?
-In terms of imports, how does
-this year compare to last year?
-Well, we have seen
-that some supermarkets...
-..as they do each year, buy imported
-meat from New Zealand and Australia.
-More specifically, the legs.
-That doesn't sit comfortably
-with us or the industry.
-I'd like to see more Welsh lamb
-on the shelves at this time of year.
-We need to influence
-the supermarkets to do so.
-What's the role
-of Meat Promotion Wales?
-How much influence can you have...
-that respond to customer demand?
-Once again, the only way
-we can influence that...
-..is by meeting the supermarkets...
-..telling them about
-the importance of Welsh lamb...
-..that it's labelled correctly
-with a PGI label...
-..and that the customer,
-if they buy it...
-..are buying it
-because it's lamb from Wales.
-Getting a balance
-between what's produced in Wales...
-..and the imports from New Zealand
-is very complex.
-What about the farmer
-that targets this early market?
-Alan Davies farms Llwyn Y Glyn
-in Llanrhaeadr, near Denbigh.
-He has 900 sheep, with 250 lambing
-early between December and January.
-First of all, why do you lamb
-some of your sheep early?
-We have ewes coming up
-from the flock.
-We sponge them, about 260 of them...
-..so that the oldest
-are lambing before the holidays...
-..and the others
-in the first week of January.
-We try and get a total count
-of 180-190% from them.
-They're sold from the age
-of 12 weeks to 16 weeks.
-The lambs will hit
-the Easter sales...
-..and into the month of May.
-Over the past few years,
-Easter sales have been up and down.
-It hasn't rewarded you
-as well as it previously did.
-Is it still worth the effort?
-A lot of effort goes into it.
-You're lambing when the day
-is at its shortest.
-Bring them in
-and back out as soon as possible.
-The sheep get about 20
-of concentrates if they rear twins.
-We'll get that 20 back on the price
-of the old sheep when we sell.
-Has it paid dividends
-over the years? You're still going.
-The Easter trade
-isn't what it used to be.
-The supermarkets don't help -
-they don't stock it over Easter.
-We rely on local butchers,
-some butchers in Manchester...
-..and some is exported.
-We've had 100-152
-this year already.
-They average around 110.
-We're not complaining.
-If we get 100, we don't complain.
-Anything above that is a bonus.
-How do you feel
-when you see your meat...
-..next to New Zealand meat
-in the supermarkets?
-When you see supermarkets
-stocking New Zealand lamb...
-..they're linked to a huge
-carbon footprint across the world.
-They can still sell it
-at a cheaper price.
-Supermarkets prefer it
-to meat from this country.
-What's the story in the mart?
-Is the price for new season lamb
-still high back here in Ruthin?
-Glyn Owens, in terms of price,
-it sounds good for the springers.
-There's a lot of competition
-Yes, the average price for lambs
-today was 2.90 per kilo.
-Taking it back to the price
-..112 per lamb was the average.
-That's a good price, it compares
-favourably with recent years.
-I checked last year's prices
-2.53 was last year's price.
-That's an increase
-of around 40p per kilo.
-It's always the same this time
-of year after a bank holiday.
-There's supply and demand
-so it does vary.
-Most of the lambs are exported.
-I'd say 70-80% of these lambs
-will be slaughtered in Wales...
-..and exported as carcasses.
-Does Easter, which changes date
-every year, influence the price?
-Oh, yes, it has a great influence.
-This time of year...
-..we see butchers
-from the Midlands buying.
-There's a greater demand for them
-there, and also local butchers.
-They're responsible for the trade
-on early lambs.
-We tend to hear that New Zealand
-competes with Wales at this time.
-Is there something we can do?
-Or do we have to live with it?
-We have to live with it
-I visited one supermarket
-I couldn't find
-a single Welsh leg...
-..but there were
-plenty of New Zealand legs.
-That's very disappointing.
-We can't do a thing about it.
-If someone wants a Welsh lamb,
-support your local butcher.
-A lot of work is needed
-to promote our home-grown produce.
-We need to communicate with
-our customers as much as possible...
-..so that they know
-what we have to offer...
-..and how crucial they are to
-the success of our farming industry?
-there is a market in Europe...
-..for smaller lambs
-from Welsh uplands.
-With economic problems in those
-countries, and Brexit looming...
-..those markets could shrink.
-Daloni met a farmer who's getting
-ready for challenges in the future.
-Here in the Snowdonia
-..farmers have been rearing
-sheep and lambs for centuries.
-Sheep thrive in this environment.
-The produce doesn't always meet
-the market demand.
-This is why change is needed.
-Paul Williams farms
-beef cattle and sheep...
-..at Cae Haidd, Nebo, near Llanrwst.
-Much of the 320-acre farm
-is within the park boundary.
-The mountain is part of the
-Hiraethog special conservation area.
-This area has traditionally
-bred small lambs...
-to Portugal, Spain and Greece.
-These markets are rapidly changing.
-Up until the beginning of the '80s,
-we only had Welsh hill sheep.
-It's a strong area
-for Welsh hill sheep.
-From the beginning
-of the '80s onwards...
-..my grandfather and uncle crossed
-the flock with Border Leicester...
-..to create a Welsh half-breed.
-It was becoming more difficult
-to find a Border Leicester ram.
-Not only that, I wanted to improve
-the Welsh flock, the core flock.
-If I could improve that flock,
-the cross sheep would improve too.
-We started experimenting
-with the Penderyn sheep.
-Why do you feel the need
-to change the flock?
-In the past two to three years...
-..it's become more difficult
-to sell lambs under 35kgs.
-Definitely lambs under 30kgs.
-There's little demand for them
-in this area.
-Since we regularly record
-..we noticed that we'd reached
-a certain place...
-..where we couldn't improve
-the Welsh hill sheep anymore.
-We've seen in one season, since we
-started using the Penderyn ram...
-..that our lambs
-come away 3kgs heavier...
-..than they were previously.
-Compare them to the ones
-you had three years ago.
-It's a Welsh hill sheep.
-It's not treated any differently to
-the other Welsh hill sheep we had.
-We send them out
-and they can survive on grass alone.
-It rears well.
-You've changed the flock
-to meet the market demand.
-Yes, most definitely.
-The days of producing lambs for
-the sake of producing them has gone.
-To ensure a future for the farm,
-the breeding scheme is important.
-This is the Penderyn sheep and
-the sheep you've traditional kept.
-What's the main difference
-You can see instantly that the
-Penderyn sheep has a larger frame.
-It's a little bit longer too.
-The Penderyn sheep
-has very tight wool...
-..when it's seen side-by-side
-with the North Wales sheep.
-One thing I've also noticed
-is that the lamb is heavier.
-It's a good start.
-between 30kgs and 35-36kgs...
-..will make a difference
-to your livelihood.
-That's how we decide
-whether we keep the sheep or not.
-Here are the rams.
-At the far end.
-What are the other two?
-These are Fronteiras. They've
-replaced the Border Leicester.
-Fronteira is a mixture of what?
-It's a cross of
-a Bluefaced Leicester and a Texel.
-I can understand using a Texel
-to improve the hardiness...
-..but the Bluefaced?
-Bluefaced to improve
-the maternal side of the breed.
-The Penderyn, as you can see...
-..it helps us rear
-the purebred Welsh ewes.
-What's worked best for you?
-What's worked best for you?
-They both do different things.
-Both Penderyns give us
-a Welsh sheep, a hardy sheep.
-We cross the older sheep with the
-Fronteira to produce a crossbreed.
-As well as keeping sheep...
-..keeping suckler cows
-is also important to the business.
-to increase the herd.
-Do you have a special system?
-What we do, we buy the blues
-as bucket-fed calves.
-We rear them on the bucket
-and give them Limousin sexed semen.
-We keep the female calves as cattle.
-Do you buy locally?
-We buy them
-from three local dairy farms.
-They're the type of dairy cows
-They don't have too much
-Holstein in them.
-They come from healthy farms.
-How many cattle do you keep?
-We're a touch over 40.
-We aim to increase to 50 next year.
-Being flexible to changes in farming
-With so much uncertainty
-facing the industry after Brexit...
-..farmers will have to
-consider changing their systems...
-..in the future.
-It's not up to me to tell people
-how to run their businesses...
-..but we wanted to make
-a profit from our sheep here...
-..so we had to change.
-We've seen from our figures,
-in a short space of time...
-..things have changed for the best.
-Next, let's join Meinir.
-We now know that a General Election
-will be held on Thursday June 8.
-What caused Theresa May
-to change her mind...
-..while on a walking holiday
-Is this an opportunity for farmers
-and agricultural leaders...
-..to ensure that a rural voice
-will be heard in the manifestos?
-The Department for International
-Trade has held over 200 meetings...
-Not one has included agricultural
-produce or representatives.
-The discussions have concentrated
-on finance and arms.
-This fact has led to
-some accusing the Government...
-..of ignoring the farming sector.
-The General Election
-is a chance for candidates...
-..to make a stand for rural areas.
-What issues concern farmers
-here in Llandovery Mart?
-I'm not sure what will help famers.
-They've been put to one side.
-I hope they'll come out of this
-in a better position.
-The food and drink sector
-is worth 109bn to this country.
-It's a huge sector.
-Food is important.
-That's all I have to say.
-Youngsters coming into
-the business of farming...
-..aren't being given
-..my brother and I had...
-..when we started farming
-60 years ago.
-I work for a local tractor company.
-People say if they received
-more money for their produce...
-..they'd spend more.
-There needs to be
-a bigger emphasis on agriculture.
-When we leave Europe...
-..we need more Welsh and British
-produce in British shops.
-They need to start
-looking after farmers.
-It's easy enough
-to talk door to door...
-..but it's more important to show...
-..that farming does exist
-and will exist.
-This election was called suddenly.
-Farming leaders and farmers have
-a chance to influence politicians.
-What are farming unions
-hoping to see in the manifestos?
-We have a chance to tell them how
-important farming is for farmers...
-..and also for rural communities.
-It's important that all
-political parties realise...
-of the rural economy.
-is our slogan as an union.
-What will happen with Brexit?
-If food is imported for any price,
-rural economies will suffer.
-The political parties
-..that we can help
-the balance of payments...
-..by producing as much as we can
-in Britain and Wales.
-Farming might count as less than
-10% of the economy on its own...
-..but we're part
-of a much larger economy.
-As members and farmers,
-we must take this opportunity...
-..to question and lobby
-the politicians in this election...
-..right up to election day.
-Every pound invested into farming
-..not only for the rural economy
-but the nationwide economy.
-We'll have details
-from all the manifestos...
-..and the latest developments
-during the next few weeks.
-Finally, what was the price
-for store cattle in Llandovery Mart?
-In general, it was very good.
-The steers were 2.22 a kilo...
-..and the heifers were 2.02.
-That was for all ages, up to 29
-months and down to seven months.
-That's all for now. Days are getting
-longer, the grass is growing.
-We'll be back next week.
-S4C Subtitles by Adnod Cyf.
Bydd Alun yn edrych ar werthiant cig oen yn yr archfarchnadoedd ac yn gweld sut mae'r gwerthiant wedi bod yn y mart. Alun looks at lamb sales in the supermarkets and in the local marts.