Mon, 24 Apr 2017 Ffermio


Mon, 24 Apr 2017

Bydd Alun yn edrych ar werthiant cig oen yn yr archfarchnadoedd ac yn gweld sut mae'r gwerthiant wedi bod yn y mart. Alun looks at lamb sales in the supermarkets and in the loca...


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-Are those who promote our farm

-produce efficient at their work?

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-With Easter just gone...

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-..shop shelves should have been

-packed with Welsh lamb.

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-Did that happen? If it didn't,

-should we be asking why not?

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-Also on the programme,

-how do you adapt a farming system...

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-..to meet market requirements?

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-In the past two or three years,

-it's been more difficult...

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-..to sell lambs under 35 kilos,

-definitely under 30 kilos.

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-Personally, the days of producing

-lambs just to produce lambs is over.

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-How many of you

-ate lamb over Easter?

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-If you did, where did it come from?

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-Over the past few weeks,

-farmers have used social media...

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-..to voice their frustration...

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-..that supermarkets

-aren't promoting Welsh lamb.

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-They're offering cheaper lamb

-from New Zealand.

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-How do farmers in Ruthin Mart

-feel about that situation?

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-How is New Zealand lamb so cheap?

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-It's imported from across the world

-and still competes with Welsh lamb.

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-We should have a better

-understanding with New Zealand.

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-They have seasons

-when they can export their lamb...

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-..and there are seasons

-when they don't export their lamb.

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-The markets buy thousands of tonnes

-beforehand...

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-..and they intentionally

-keep the prices down.

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-There's good trade

-going on here today.

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-Too much lamb from New Zealand

-comes over.

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-We're not selling enough Welsh lamb.

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-Welsh lamb

-is promoted as Welsh lamb.

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-There's no lamb from England

-being promoted like Welsh lamb...

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-..as was the situation

-two or three years ago.

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-AHDB statistics show

-that there was a 36% drop...

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-..in New Zealand lamb imports

-during February compared to January.

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-Some feel that too much attention is

-given to New Zealand in our shops.

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-I'm in Aberystwyth

-to assess the supermarkets.

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-I'm asking shoppers what they buy

-and what do they search for first?

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-Would you eat lamb at Easter?

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-Yes, I would. It's always been in

-our family. We've always done that.

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-Does it make a difference

-where it comes from?

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-Yes. Being Welsh, certainly.

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-Do you eat lamb at Easter?

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-Yes, I do. Every fortnight,

-I visit the butcher near the bridge.

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-Are we good enough

-at branding ourselves as Welsh?

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-Not at all. I think we fall...

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-We're way down in this goal here.

-We just don't do it.

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-I try to support everything

-that's done in this country.

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-Lamb is still popular

-at Easter time...

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-..with 11,000 tonnes being sold.

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-70% were legs ready to be roasted.

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-Are the supermarkets promoting

-our meat at such a crucial time?

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-We visited Morrisons.

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-Right next to the entrance,

-at 5 a kilo, a leg of lamb.

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-It had come

-all the way from Australia.

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-We searched further

-to try and discover more.

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-From the butcher

-at the far end of the shop...

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-..we found lamb at 10.55 a kilo,

-although we saw very little of it.

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-In Marks & Spencer,

-there was no Welsh lamb on display.

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-They had a leg of lamb from

-New Zealand with a 1/3 discount...

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-..for 7.99 a kilo.

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-Moving on, we visited Tesco.

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-Again, the legs of lamb

-were few and far between...

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-..but there were

-Welsh lamb shanks with a PGI...

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-..and a Meat Promotion Wales brand,

-for 10 a kilo.

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-Finally, we visited Lidl.

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-We couldn't find any legs,

-only lamb chops.

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-They were all branded similarly

-with the Birchwood Farm mark.

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-It was unclear

-where exactly they had come from.

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-In general, we struggled to find

-any specifically Welsh produce...

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-..but there was plenty

-from Australia and New Zealand.

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-We asked the supermarkets

-why they placed Welsh lamb...

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-..in less favourable areas

-of their shops?

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-We also asked them about their

-policy of promoting Welsh lamb?

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-We are proud that our shops in Wales

-sell Welsh lamb...

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-..when it is available

-between June and February.

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-From May until March,

-we sell 100% British meat...

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-..and during the months it's not

-available, we sell New Zealand lamb.

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-We try and sell British lamb during

-its season as much as we can...

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-..and all our lamb

-comes from British farmers...

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-..between July and December.

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-Due to seasonal availability...

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-..and to meet our needs

-and strict quality rules...

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-..we sell British and New Zealand

-lamb between January and June.

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-Meat Promotion Wales

-develops, promotes and markets...

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-..red meat from Wales.

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-Are they doing enough

-to promote Welsh lamb to the public?

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-Are they trying to influence

-supermarkets at this time of year?

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-In terms of imports, how does

-this year compare to last year?

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-Well, we have seen

-that some supermarkets...

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-..as they do each year, buy imported

-meat from New Zealand and Australia.

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-More specifically, the legs.

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-That doesn't sit comfortably

-with us or the industry.

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-I'd like to see more Welsh lamb

-on the shelves at this time of year.

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-We need to influence

-the supermarkets to do so.

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-What's the role

-of Meat Promotion Wales?

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-How much influence can you have...

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-..on supermarkets

-that respond to customer demand?

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-Once again, the only way

-we can influence that...

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-..is by meeting the supermarkets...

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-..telling them about

-the importance of Welsh lamb...

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-..that it's labelled correctly

-with a PGI label...

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-..and that the customer,

-if they buy it...

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-..are buying it

-because it's lamb from Wales.

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-Getting a balance

-between what's produced in Wales...

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-..and the imports from New Zealand

-is very complex.

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-What about the farmer

-that targets this early market?

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-Alan Davies farms Llwyn Y Glyn

-in Llanrhaeadr, near Denbigh.

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-He has 900 sheep, with 250 lambing

-early between December and January.

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-First of all, why do you lamb

-some of your sheep early?

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-We have ewes coming up

-from the flock.

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-We sponge them, about 260 of them...

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-..so that the oldest

-are lambing before the holidays...

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-..and the others

-in the first week of January.

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-We try and get a total count

-of 180-190% from them.

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-They're sold from the age

-of 12 weeks to 16 weeks.

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-The lambs will hit

-the Easter sales...

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-..and into the month of May.

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-Over the past few years,

-Easter sales have been up and down.

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-It hasn't rewarded you

-as well as it previously did.

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-Is it still worth the effort?

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-A lot of effort goes into it.

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-You're lambing when the day

-is at its shortest.

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-Bring them in

-and back out as soon as possible.

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-The sheep get about 20

-of concentrates if they rear twins.

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-We'll get that 20 back on the price

-of the old sheep when we sell.

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-Has it paid dividends

-over the years? You're still going.

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-The Easter trade

-isn't what it used to be.

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-The supermarkets don't help -

-they don't stock it over Easter.

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-We rely on local butchers,

-some butchers in Manchester...

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-..and some is exported.

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-We've had 100-152

-this year already.

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-They average around 110.

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-We're not complaining.

-If we get 100, we don't complain.

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-Anything above that is a bonus.

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-How do you feel

-when you see your meat...

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-..next to New Zealand meat

-in the supermarkets?

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-When you see supermarkets

-stocking New Zealand lamb...

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-..they're linked to a huge

-carbon footprint across the world.

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-They can still sell it

-at a cheaper price.

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-Supermarkets prefer it

-to meat from this country.

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-What's the story in the mart?

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-Is the price for new season lamb

-still high back here in Ruthin?

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-Glyn Owens, in terms of price,

-it sounds good for the springers.

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-There's a lot of competition

-for hoggets.

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-Yes, the average price for lambs

-today was 2.90 per kilo.

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-Taking it back to the price

-per head...

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-..112 per lamb was the average.

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-That's a good price, it compares

-favourably with recent years.

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-I checked last year's prices

-yesterday.

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-2.53 was last year's price.

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-That's an increase

-of around 40p per kilo.

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-It's always the same this time

-of year after a bank holiday.

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-There's supply and demand

-so it does vary.

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-Most of the lambs are exported.

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-I'd say 70-80% of these lambs

-will be slaughtered in Wales...

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-..and exported as carcasses.

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-Does Easter, which changes date

-every year, influence the price?

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-Oh, yes, it has a great influence.

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-This time of year...

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-..we see butchers

-from the Midlands buying.

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-There's a greater demand for them

-there, and also local butchers.

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-They're responsible for the trade

-on early lambs.

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-We tend to hear that New Zealand

-competes with Wales at this time.

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-Is there something we can do?

-Or do we have to live with it?

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-We have to live with it

-unfortunately.

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-I visited one supermarket

-last weekend.

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-I couldn't find

-a single Welsh leg...

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-..but there were

-plenty of New Zealand legs.

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-That's very disappointing.

-We can't do a thing about it.

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-If someone wants a Welsh lamb,

-support your local butcher.

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-A lot of work is needed

-to promote our home-grown produce.

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-We need to communicate with

-our customers as much as possible...

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-..so that they know

-what we have to offer...

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-..and how crucial they are to

-the success of our farming industry?

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-.

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-Subtitles

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-Subtitles

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-Historically,

-there is a market in Europe...

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-..for smaller lambs

-from Welsh uplands.

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-With economic problems in those

-countries, and Brexit looming...

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-..those markets could shrink.

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-Daloni met a farmer who's getting

-ready for challenges in the future.

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-Here in the Snowdonia

-National Park...

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-..farmers have been rearing

-sheep and lambs for centuries.

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-Sheep thrive in this environment.

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-The produce doesn't always meet

-the market demand.

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-This is why change is needed.

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-Paul Williams farms

-beef cattle and sheep...

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-..at Cae Haidd, Nebo, near Llanrwst.

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-Much of the 320-acre farm

-is within the park boundary.

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-The mountain is part of the

-Hiraethog special conservation area.

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-This area has traditionally

-bred small lambs...

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-..for export

-to Portugal, Spain and Greece.

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-These markets are rapidly changing.

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-Up until the beginning of the '80s,

-we only had Welsh hill sheep.

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-It's a strong area

-for Welsh hill sheep.

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-From the beginning

-of the '80s onwards...

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-..my grandfather and uncle crossed

-the flock with Border Leicester...

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-..to create a Welsh half-breed.

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-It was becoming more difficult

-to find a Border Leicester ram.

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-Not only that, I wanted to improve

-the Welsh flock, the core flock.

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-If I could improve that flock,

-the cross sheep would improve too.

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-We started experimenting

-with the Penderyn sheep.

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-Why do you feel the need

-to change the flock?

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-In the past two to three years...

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-..it's become more difficult

-to sell lambs under 35kgs.

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-Definitely lambs under 30kgs.

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-There's little demand for them

-in this area.

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-Since we regularly record

-our sheep...

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-..we noticed that we'd reached

-a certain place...

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-..where we couldn't improve

-the Welsh hill sheep anymore.

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-We've seen in one season, since we

-started using the Penderyn ram...

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-..that our lambs

-come away 3kgs heavier...

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-..than they were previously.

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-Compare them to the ones

-you had three years ago.

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-It's a Welsh hill sheep.

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-It's not treated any differently to

-the other Welsh hill sheep we had.

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-We send them out

-and they can survive on grass alone.

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-It rears well.

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-You've changed the flock

-to meet the market demand.

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-Yes, most definitely.

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-The days of producing lambs for

-the sake of producing them has gone.

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-To ensure a future for the farm,

-the breeding scheme is important.

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-This is the Penderyn sheep and

-the sheep you've traditional kept.

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-What's the main difference

-between them?

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-You can see instantly that the

-Penderyn sheep has a larger frame.

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-It's a little bit longer too.

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-The Penderyn sheep

-has very tight wool...

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-..when it's seen side-by-side

-with the North Wales sheep.

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-One thing I've also noticed

-is that the lamb is heavier.

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-It's a good start.

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-The difference

-between 30kgs and 35-36kgs...

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-..will make a difference

-to your livelihood.

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-That's how we decide

-whether we keep the sheep or not.

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-Really?

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-Here are the rams.

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-Two Penderyns...

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-Two Penderyns...

-

-At the far end.

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-What are the other two?

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-These are Fronteiras. They've

-replaced the Border Leicester.

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-Fronteira is a mixture of what?

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-It's a cross of

-a Bluefaced Leicester and a Texel.

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-I can understand using a Texel

-to improve the hardiness...

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-..but the Bluefaced?

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-Bluefaced to improve

-the maternal side of the breed.

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-The Penderyn, as you can see...

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-..it helps us rear

-the purebred Welsh ewes.

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-What's worked best for you?

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-What's worked best for you?

-

-They both do different things.

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-Both Penderyns give us

-a Welsh sheep, a hardy sheep.

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-We cross the older sheep with the

-Fronteira to produce a crossbreed.

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-As well as keeping sheep...

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-..keeping suckler cows

-is also important to the business.

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-They're looking

-to increase the herd.

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-Do you have a special system?

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-What we do, we buy the blues

-as bucket-fed calves.

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-We rear them on the bucket

-and give them Limousin sexed semen.

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-We keep the female calves as cattle.

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-Do you buy locally?

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-We buy them

-from three local dairy farms.

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-They're the type of dairy cows

-I like.

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-They don't have too much

-Holstein in them.

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-They come from healthy farms.

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-How many cattle do you keep?

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-We're a touch over 40.

-We aim to increase to 50 next year.

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-Being flexible to changes in farming

-is crucial.

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-With so much uncertainty

-facing the industry after Brexit...

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-..farmers will have to

-consider changing their systems...

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-..in the future.

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-It's not up to me to tell people

-how to run their businesses...

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-..but we wanted to make

-a profit from our sheep here...

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-..so we had to change.

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-We've seen from our figures,

-in a short space of time...

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-..things have changed for the best.

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-Next, let's join Meinir.

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-We now know that a General Election

-will be held on Thursday June 8.

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-What caused Theresa May

-to change her mind...

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-..while on a walking holiday

-near Dolgellau?

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-Is this an opportunity for farmers

-and agricultural leaders...

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-..to ensure that a rural voice

-will be heard in the manifestos?

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-The Department for International

-Trade has held over 200 meetings...

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-..since Brexit.

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-Not one has included agricultural

-produce or representatives.

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-The discussions have concentrated

-on finance and arms.

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-This fact has led to

-some accusing the Government...

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-..of ignoring the farming sector.

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-The General Election

-is a chance for candidates...

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-..to make a stand for rural areas.

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-What issues concern farmers

-here in Llandovery Mart?

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-I'm not sure what will help famers.

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-They've been put to one side.

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-I hope they'll come out of this

-in a better position.

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-The food and drink sector

-is worth 109bn to this country.

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-It's a huge sector.

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-Food is important.

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-That's all I have to say.

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-Youngsters coming into

-the business of farming...

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-..aren't being given

-the opportunities...

0:20:450:20:48

-..my brother and I had...

0:20:480:20:50

-..when we started farming

-60 years ago.

0:20:510:20:54

-I work for a local tractor company.

0:20:540:20:57

-People say if they received

-more money for their produce...

0:20:570:21:01

-..they'd spend more.

0:21:010:21:03

-There needs to be

-a bigger emphasis on agriculture.

0:21:030:21:06

-When we leave Europe...

0:21:070:21:09

-..we need more Welsh and British

-produce in British shops.

0:21:090:21:13

-They need to start

-looking after farmers.

0:21:140:21:18

-It's easy enough

-to talk door to door...

0:21:180:21:21

-..but it's more important to show...

0:21:210:21:25

-..that farming does exist

-and will exist.

0:21:250:21:29

-This election was called suddenly.

0:21:330:21:36

-Farming leaders and farmers have

-a chance to influence politicians.

0:21:360:21:40

-What are farming unions

-hoping to see in the manifestos?

0:21:410:21:44

-We have a chance to tell them how

-important farming is for farmers...

0:21:470:21:51

-..and also for rural communities.

0:21:510:21:54

-It's important that all

-political parties realise...

0:21:540:21:58

-..the importance

-of the rural economy.

0:21:590:22:01

-Farming matters

-is our slogan as an union.

0:22:020:22:06

-What will happen with Brexit?

0:22:060:22:08

-If food is imported for any price,

-rural economies will suffer.

0:22:080:22:14

-The political parties

-must realise...

0:22:150:22:17

-..that we can help

-the balance of payments...

0:22:170:22:20

-..by producing as much as we can

-in Britain and Wales.

0:22:200:22:23

-Farming might count as less than

-10% of the economy on its own...

0:22:240:22:31

-..but we're part

-of a much larger economy.

0:22:310:22:33

-As members and farmers,

-we must take this opportunity...

0:22:340:22:38

-..to question and lobby

-the politicians in this election...

0:22:390:22:43

-..right up to election day.

0:22:430:22:45

-Every pound invested into farming

-generates 7.40...

0:22:460:22:50

-..not only for the rural economy

-but the nationwide economy.

0:22:510:22:56

-We'll have details

-from all the manifestos...

0:22:590:23:03

-..and the latest developments

-during the next few weeks.

0:23:030:23:08

-Finally, what was the price

-for store cattle in Llandovery Mart?

0:23:080:23:13

-In general, it was very good.

0:23:130:23:15

-The steers were 2.22 a kilo...

0:23:150:23:18

-..and the heifers were 2.02.

0:23:190:23:21

-That was for all ages, up to 29

-months and down to seven months.

0:23:210:23:26

-That's all for now. Days are getting

-longer, the grass is growing.

0:23:310:23:35

-We'll be back next week.

0:23:350:23:37

-S4C Subtitles by Adnod Cyf.

0:23:530:23:55

-.

0:23:550:23:55

Bydd Alun yn edrych ar werthiant cig oen yn yr archfarchnadoedd ac yn gweld sut mae'r gwerthiant wedi bod yn y mart. Alun looks at lamb sales in the supermarkets and in the local marts.


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