Episode 12 Landward


Episode 12

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Hello and a very warm welcome to Gleneagles -

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Scotland's playground for the rich and famous.

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And this autumn,

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the landscape will be flooded with passionate golf fans from both sides

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of the Atlantic as Europe take on the USA in one of the great

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sporting contests, the Ryder Cup.

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Later in the programme,

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I'll be finding out how preparations are going on and off the course

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but, first, here's what else is coming up on Landward.

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Nick finds out how much people are prepared to pay for his burgers...

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Let's do a deal - £6.50.

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..I meet some ponies that are halting an invasion...

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-It's great to have the wee ones around.

-Absolutely, yeah.

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..and we visit another athlete aiming for gold

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at the Commonwealth Games.

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But first, golf, along with whisky and salmon,

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is one of Scotland's greatest exports to the world.

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But can we do the same for milk?

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Sarah has been to find out.

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Over the last decade, milk prices have fluctuated constantly.

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In an attempt to survive, many dairy farms, like this one in Fife,

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have invested in modern sheds and equipment and more cows.

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These Holstein cows are super-efficient milk producers.

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Decades of careful breeding mean that, given the right conditions,

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they can produce up to 60 litres of milk a day.

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At the moment, the UK dairy herd produces 13 billion litres

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of the white stuff a year and there are plans for that to increase.

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Most of the milk produced in Scotland is sold as fresh

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liquid milk and drunk at home.

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If the industry is going to remain profitable,

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it will have to look to export markets.

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Dairy exports from Scotland account for £82 million a year.

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Ireland exports almost 20 times as much -

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a staggering £1.5 billion worth.

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And a recent Government report has recommended that we should try

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and do the same.

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'I'm meeting Allan Bowie from the National Farmers Union of Scotland

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'to try to find out more.'

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The minute you have 5% too much, the market drops,

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so if we have a market for that surplus, and we're arguing

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that export could be the surplus and you would take it outwith the UK...

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Sorry, excuse me,

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so you're saying we're producing too much at the moment.

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No, we're not producing enough but the market is needing to grow

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with the producer here and that's the signal we need as dairy farmers.

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There's no point producing more if, tomorrow,

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there isn't a market for it.

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He argues that selling more dairy produce,

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like butter and cheese,

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both at home and abroad is the way to go.

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We're relying far too heavily on the UK liquid market

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and at the same time we've got the world market there, whether

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it's China or Russia or these other countries, looking for quality milk,

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whether it's in the form of cheese or milk powder,

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but they are looking for it.

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There's no point complaining that you're in a bad place.

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You have to fight for the market

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and have to show that you're wanting to compete and wanting to deliver.

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Producing much more yoghurt, cheese and butter

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will need investment in equipment of course,

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but the dairy produce can be sold around the world.

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If we created the capacity,

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Paul Grant believes the demand is there.

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It's got to be cheeses, maybe some butter...

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'He's had great success building an export market for his jam business

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'so the Government have asked him to apply those lessons to milk.'

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For Scotland, it's about finding those speciality stories,

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finding the right brands

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and then selling into markets that support Scotland

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so I suspect it's more to do with the Germanys, the Japans,

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the Singapores, the Koreas,

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and, yes, beginning the journey into China.

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The hope is the dairy industry could benefit

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from the international image of Scottish produce,

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built by the whisky and salmon industries -

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one of quality and luxury.

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-So, how much potential is there for growth?

-I think there's significant.

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We are behind the ball,

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though, we are behind many other countries in terms of exporting,

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so we are behind but thank goodness we have Scotland

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and the endorsement of Scotland

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and the great consumer awareness out there, so there's a chance.

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But it will take time.

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I'm on my way to the island of Arran,

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where one company has already had great success selling abroad.

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Believe it or not, the most recent supermarket to start buying

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Isle of Arran cheddar is based in Taiwan.

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The cheese is also sold in the United States and across Asia.

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'Paul Flanagan from First Milk, the company who owns the creamery,

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'is showing me round.'

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-How many people do you have working here?

-We have five people.

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'A tiny proportion of the cheese made here is sold in the shop out front.

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'All the rest is exported

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'and the packaging is tailored for that market.'

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If you look at some of the cues and some of the pictures here,

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Lochranza Castle here,

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it is picking up some cues in the way they sell whisky,

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that's the way they sell salmon in some of these marketplaces.

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You mentioned whisky and salmon, so would this be

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perceived as a sort of aspirational product in those countries?

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Absolutely.

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We're learning from what they have done,

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and positioning it along those lines.

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This isn't going to be something that people in China are going

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to consume every single day at every single meal,

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this is going to be something which is premium...

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Whereas in this country, we eat it all the time.

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Yeah, almost every single day.

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I think 97% of shopping baskets

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you've got cheese, or milk's 99%. It's different in Asia.

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Understanding the tastes of consumers across the world is

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key to securing new business.

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There's no point in us saying to the farmers that we want another

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billion litres of milk and not having a market to do that.

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We need to do more at understanding what consumers want in Asia

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-and the Middle East.

-So, is the export market key?

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Absolutely. It's critically important for us.

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For this creamery, it's absolute life and death.

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As a nation, we have a fantastic reputation abroad

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as producers of quality food and drink,

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an image we can capitalise on

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to create a better future for dairy farmers.

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Now it's time to turn that opportunity into a reality.

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At this time of year, Scotland's farmland is looking pretty fertile

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and green but there are a few colours that are missing.

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Agricultural intensification

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and specialisation have simplified the landscape

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and made it the domain of just a few plant species, but the loss

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of our wild flowers is having a huge impact on our wildlife.

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And this is what we've lost, a rich array of flora that make up

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wild flower meadows, full of wildlife species that depend on it.

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I'm meeting Deborah Long from Plantlife Scotland

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to find out more about why our meadows are important.

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Now, tell me,

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what would you typically find in a meadow like this?

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Well, in a flower-rich grassland like this, a pasture,

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you would typically find the meadow buttercup.

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It means that we've got an old pasture here.

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Other examples, I've got some in my hands here, we've got

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a black knapweed and it gets a beautiful purple flower on the top.

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It's quite common, so people would see that quite commonly.

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And this one is a yarrow.

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Now, what's actually happened to our meadows? What's become of them?

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Well, in Scotland, as across the rest of the UK,

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there has actually been a decline,

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particularly in the diversity of plants that you find in these

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sorts of pastures, so although the area of grassland in Scotland

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has actually gotten bigger over the last few years,

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the diversity of plants within that area has actually declined.

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Since the 1940s,

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large areas of meadow were converted to arable farming

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and chemicals were introduced in fertilisers and pesticides.

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Over this period,

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nearly 7.5 million acres of meadow has been lost in the UK.

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Plants are the canaries of the environment if you like.

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They're at the bottom of all food chains

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so as soon as you see a change, a significant change,

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in wild plants right across the country, then that has

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an impact on other wildlife that depends on those plants,

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it has an impact on us, because, ultimately, we also depend on plants.

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It also has an impact on pollinators, birds, butterflies,

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because they're seeing a decline in their food plants as well.

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So what can be done about it?

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I'm visiting the Loch of Strathbeg Nature Reserve in Aberdeenshire,

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where the RSPB is doing its bit to

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boost biodiversity and bring back the meadowland plants.

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Helping to oversee this project is Emma Parker.

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'She's about to show me

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'the innovative way they have of managing the landscape.'

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-Excellent, I can see them out there.

-Yep, that's them right out there.

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-Shall we go and have a closer look?

-We can do, yeah.

-Let's go.

-OK.

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The reserve is Britain's largest dune loch and home to

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thousands of geese, swans and a whole host of other wetland birds.

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There are also some animals I didn't expect to see.

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These are konik ponies.

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Well, konik is actually the word for small horse

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or small pony in Polish,

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so they were actually bred back to how they would have

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been 10,000 years ago, so they're a lot hardier and a lot tougher ponies.

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And why are they here?

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They are here to help the RSPB and this reserve to try and cut down on

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the plant that you're actually stood right next to - juncus, or soft rush.

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-He's coming to see us.

-Yeah, coming to have a nosy. See what we're up to.

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So, what was going wrong here before?

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Basically, if you can see round where the ponies are here, we've got

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a lot of soft rush which was drowning out a lot of the other plants.

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At the moment, we've got just above 90%,

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we want to get that back down to 40-50% of soft rush

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on the reserve as a whole and try

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and let some of the other wildlife-friendly flowers

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actually be able to grow up

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and support a bit more of the wildlife that's around the area.

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The koniks first arrived here about three years ago

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and the grazing has been so successful, they've introduced

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a breeding programme, and behind us are this week's new arrivals.

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Emma, what are you seeing?

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We've got one that's just a few hours old, it's galloping around out there.

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He wants to be a racehorse when he's older.

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-It's great to have the wee ones around.

-Absolutely, yeah.

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And just how big an impact do they have on the wider environment

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apart from just the flowers?

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It kind of goes up in the old style that you would've

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learned at school, food pyramid, with the predators at the top

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and all the plants and insects and everything at the bottom.

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But it seems incredible bringing in something so big

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-and beautiful as a horse is actually helping at that bottom level.

-Yeah.

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When the soft rush is down to 40-50%, all the insects

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and the butterflies and the bees and everything will come back

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and it'll just look even more beautiful.

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Now, the horses are away off in the distance,

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no longer interested in us

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but the introduction of them into this diverse habitat is paying off,

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as you can see here by the re-emergence of the cuckoo flower.

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Now, this is just one small example, but it really gives us

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a sense of what can happen within our soil if we give nature a chance.

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As we've seen over the past few weeks

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with our Commonwealth Games hopefuls,

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the Scottish countryside is the perfect training ground

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for some of our athletes

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and a few miles southwest of the Loch of Strathbeg,

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Shona Marshall has the peace and solitude

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she needs to practise her sport.

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Clay target shooter Shona is already a Commonwealth Games medallist,

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having taken silver in Delhi in 2010,

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and the tranquillity of the area

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where she lives is key in helping her achieve the right mindset.

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The idea is to have as little in your mind as possible.

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A Russian coach once said you should think like a donkey.

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Now, how he knows how a donkey thinks, I don't know,

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but the less you have in your mind when you're shooting, the better.

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The idea is to do it subconsciously.

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Pull!

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You try and get your conscious mind thinking of something else

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so you're not thinking about shooting and then just

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when you pick the gun up and you're going away to shoot,

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you're really trying to just be completely blank.

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Former cattle farmer Shona sold her herd of Aberdeen Angus

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five years ago to focus full-time on her sport.

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I took the decision to sell the cattle

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so that I could train full-time,

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which obviously paid off in Delhi, winning the silver medal.

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When you're competing at the highest level,

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the bulk of the other athletes are all full-time professional athletes

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and to be able to compete on a level playing field with them,

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you really have to make that commitment.

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Being a canny Scot, we re-use the ones that haven't broken.

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She rents out the fields of her Aberdeenshire farm but

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the livestock seem to be confident in her ability to hit the target.

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Animals seem very adaptable and get used to different things going on.

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I mean, obviously,

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if a new batch of cattle arrives that's never heard

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shooting before, they will be a little bit more edgy

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but it doesn't take them long before they get quite used to it.

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I very often have roe deer coming out onto the fields out there

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while I'm shooting. We saw a pheasant this morning.

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I think they know when they're not what you're shooting at.

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After her podium spot in Delhi, Shona is upbeat about

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her chances at Barry Budden Shooting Centre near Carnoustie,

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the venue for the competition.

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Well, obviously,

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I have to be confident or there's not much point in going.

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Shooting's a sport where you're not really competing against anyone else,

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you know, there's nothing I can do to influence anyone else's

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performance, so I could still go and shoot a personal best and not win.

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The winner of the silver medal, representing Scotland...

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'Winning the silver,

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'that's been my personal high point in my career so far.

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'Obviously, we're hoping to go one better in Glasgow this time.'

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The countryside around her Aberdeenshire home

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has been a major factor in keeping her motivated for the Games.

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Living in this part of the world, I think it's just...

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It's so inspiring, really, and it's...

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You know, sometimes when things maybe aren't going so well,

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it's great just to...

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I can walk up the hill at the back there and take in

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the view and you really just remember what things are important to you

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and, you know, I think it's just a great place to live.

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And we wish Shona well for the clay target competition

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at the Games in July.

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Cattle farmer Shona would have been at home at the Drymen Show,

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where Nick and Sarah have fetched up with the Landward Food Van.

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Open for business.

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This week, they're going to find out

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if the public really are prepared to pay the extra for fresh ingredients

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and locally sourced produce.

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Today, I'm going to show you how to make a really high-quality

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burger using locally sourced beef.

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I have my assistant, we're both suitably attired.

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This is an agricultural show

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and everyone loves an agricultural show, they come out, the sun

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is shining, they want to spend some money

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but usually at shows like this, the fare is a burger and sometimes

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it can be lacklustre so you are going to work your magic, aren't you?

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We're going to make a proper burger so we've got 1.8 kilos

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of minced locally sourced beef, but to that I'm going to add...

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-Try to?

-..the secret ingredient.

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Now, the problem with burgers is you could make a very nice lean burger

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-but it would be a bit dry and tasteless.

-So is that breadcrumbs?

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No, that's suet. This is grated kidney fat.

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And it does make the burger taste fantastic.

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So, we're going to end up with a burger that has a fat content

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of about 10% and that actually is still lower than

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a lot of the commercially produced burgers.

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I'm just going to mix it all together.

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The only thing I would like to add in here is a little bit of mustard.

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Could you give me a tablespoon of that smooth grain mustard in there?

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Can you give us an idea of how much it costs?

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Well, it's a little bit complicated cos you have to take into factor

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the cost of the pitch and the getting here with the van,

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and to give it a level playing field we would have to charge seven quid.

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But is anyone realistically going to pay £7 for a burger?

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I mean, if I brought my family, that would be...

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six times seven.

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Well, Sarah, the only way to find out

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if people will spend the money, £7 per burger, is to go and ask them.

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-Could you form that for me?

-Right, I'm just standing...

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This is what we're looking for here, OK?

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-I'm standing watching, not doing very much.

-Just like that.

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-Like a pat-a-cake.

-Like a patty, that's exactly what it is.

-OK.

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So, we're making these out of 150g uncooked weight.

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-And you haven't added any herbs or anything like that?

-Nothing.

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-Just salt...

-There's no salt in there yet.

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The salt goes on just before we go to cook them.

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-Ah, so on top of the burger.

-Yeah. And I can see they're very homely.

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Do you know? They're sort of artisan, aren't they?

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Artisan is one word for it. A bit coorse is another.

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So, just straight onto a hot griddle and I'm going to cook them

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very slightly medium-rare.

0:19:530:19:56

The reason we can serve these medium-rare,

0:19:560:19:58

or still slightly pink in the inside,

0:19:580:20:00

is this was taken from a nice piece of rump

0:20:000:20:02

and it was minced specially for this and it was minced today.

0:20:020:20:07

So, if you keep mince for a long period of time,

0:20:070:20:10

you can get some problems with bugs inside it.

0:20:100:20:13

So, while the burgers are cooking, a quick recap on the price -

0:20:130:20:16

if you were going to cook these burgers at home

0:20:160:20:19

with all the trimmings, they'd cost you about £2.30 each.

0:20:190:20:23

For us to make any money serving them at the show,

0:20:230:20:25

we'd have to charge a retail mark-up,

0:20:250:20:28

pushing the selling price to somewhere around £7.

0:20:280:20:32

-That looks absolutely delicious.

-On goes the lid.

0:20:340:20:37

A little skewer in there

0:20:370:20:39

and there we have the Landward Burger Van burger.

0:20:390:20:42

And we're going to find out if people will pay £7 for a burger like this.

0:20:420:20:48

-Remains to be seen. Ready to go?

-I am indeed, let's do it.

0:20:480:20:52

Hi there, you look hungry.

0:20:540:20:56

-Mm, that is good.

-OK, so would you pay £7 for one of those burgers?

0:21:010:21:07

If I was hungry, maybe.

0:21:090:21:10

Hmm, maybe six. Don't know about seven.

0:21:110:21:15

Would you pay £7 for it?

0:21:150:21:17

Eh, possibly, yeah.

0:21:170:21:21

-We're talking about £4, something like that?

-£4?

0:21:210:21:24

£5.50?

0:21:240:21:26

-Mm.

-Are you allowed to eat on the job?

-Not really.

0:21:260:21:30

Let's do a deal - £6.50?

0:21:300:21:31

Initially, it tastes phenomenal.

0:21:310:21:33

I would rate that up there with the five quid burgers.

0:21:330:21:35

-No, I would actually pay seven, I was only teasing.

-You would?

0:21:350:21:38

-Yes, it's excellent.

-Would you spend seven quid on that burger?

-Yes.

0:21:380:21:41

-You would?

-I've just said it's up there with the five quid burgers.

0:21:410:21:44

Well, I think it's worth it cos it tastes really good.

0:21:440:21:46

Would you pay £7?

0:21:460:21:47

I would knowing what it tasted like. However, that's a trick -

0:21:470:21:50

how'd you get people to know how good it's going to be?

0:21:500:21:53

Sarah, how were your customers?

0:21:540:21:56

Well, the empty trays speak for themselves,

0:21:560:21:58

they all absolutely loved the burger, but I hate to say I told you so,

0:21:580:22:01

quite a few of them were like,

0:22:010:22:03

"£7, I'm not sure I'd spend that." What about you?

0:22:030:22:05

Well, I don't think you were trying hard enough because every single one

0:22:050:22:09

of mine said they would willingly pay £7 for a burger of that quality.

0:22:090:22:13

So, perhaps they're reluctant to pay that price

0:22:130:22:15

-until they know what it tastes like.

-I think that's the case, yeah.

0:22:150:22:18

-Well, it's been great today, hasn't it?

-It has, yeah.

0:22:180:22:20

And that's it for this series of the Food Van, but next week

0:22:200:22:23

we will be sampling the delights of the Royal Highland Show.

0:22:230:22:26

-We're going to be there, aren't we?

-We are indeed.

-We'll see you.

0:22:260:22:29

Scotland is hailed as the home of golf,

0:22:360:22:39

and I'm at one of the world's most prestigious venues - Gleneagles.

0:22:390:22:43

This year, Gleneagles will play host to one of the world's biggest

0:22:450:22:49

sporting events - the Ryder Cup.

0:22:490:22:51

It's the first time the event has been hosted here

0:22:530:22:56

and it's a mammoth task to get the course in tip-top condition.

0:22:560:23:00

Very nice.

0:23:030:23:04

This is the 18th green.

0:23:040:23:06

It is immaculate, and during the competition

0:23:060:23:09

80 green keepers will be out and about on the course, grooming it

0:23:090:23:12

as the Ryder Cup is beamed

0:23:120:23:14

to a staggering half a billion households worldwide,

0:23:140:23:17

so...it's got to look good.

0:23:170:23:20

-How are you, Scott?

-I'm very well, Dougie.

0:23:240:23:26

Nice to see you hole that putt there.

0:23:260:23:28

You didn't see the ones leading up to it. There were quite a few!

0:23:280:23:31

'Course and estate manager Scott Fenwick is bringing me up to date.'

0:23:310:23:35

There's been a lot of challenges from the point of view of weather

0:23:350:23:38

and that sort of thing, getting all the work done,

0:23:380:23:40

but we've had plenty of time.

0:23:400:23:41

We've been dealing with it since 2004, really.

0:23:410:23:44

One of the most important tasks was a major rebuild of the 18th hole,

0:23:440:23:49

which had a reputation for being overly easy to play.

0:23:490:23:52

We created what you see in front of us now,

0:23:520:23:55

a big amphitheatre feel about it,

0:23:550:23:57

we changed the whole way that the hole played.

0:23:570:24:00

This is impressive stuff,

0:24:000:24:02

but there's a lot more to this than just building the perfect course.

0:24:020:24:06

Two thirds of Gleneagles is natural or semi-natural habitat

0:24:080:24:13

and there are 19 designated Sites of Scientific Interest.

0:24:130:24:17

So how does Scott's team balance the demands of world-class golfers

0:24:170:24:21

and a world-class natural environment?

0:24:210:24:24

We try and make sure that whatever we do keeps nature

0:24:250:24:29

and keeps everything in balance.

0:24:290:24:31

We try and put as little nutrient on as possible,

0:24:310:24:34

we're very tight with how much water we put onto the golf course as well,

0:24:340:24:38

so looking at all different aspects,

0:24:380:24:40

making sure that whatever we put into the golf course

0:24:400:24:42

is very minimal to achieve that.

0:24:420:24:44

'It's a big job already,

0:24:470:24:48

'so how will they cope with an expected 45,000 spectators per day?'

0:24:480:24:54

So we're used to big crowds coming in.

0:24:540:24:56

We've managed the areas on a regular basis,

0:24:560:24:59

so all the deep rough management we do to allow spectators around the golf course

0:24:590:25:04

all enhances it and keeps it nice and thin

0:25:040:25:06

and allows all the younger flowers and that to come through as well

0:25:060:25:09

instead of choking them out, so it can actually be an advantage,

0:25:090:25:13

it forces us into managing the whole estate,

0:25:130:25:15

rather than just pockets in the golf course.

0:25:150:25:18

This integrated land management is paying off - the estate is lush

0:25:180:25:23

with wild orchids, gorse and a multitude of wild flora and fauna.

0:25:230:25:27

We've come to this pond system

0:25:290:25:30

to see another example of how wildlife is encouraged to flourish.

0:25:300:25:35

They're used as irrigation ponds,

0:25:350:25:37

and that's a great habitat for local wildlife

0:25:370:25:39

and that sort of thing as well,

0:25:390:25:41

so we get a lot of birds nesting round about the hedges

0:25:410:25:44

and we get a lot of insect life.

0:25:440:25:45

The Ryder Cup is a huge event, and not surprisingly,

0:25:480:25:52

its impact on the land extends far beyond the course itself.

0:25:520:25:55

Gleneagles Railway Station is being modernised,

0:25:570:25:59

and road access is being made easier and safer.

0:25:590:26:03

Currently access to Gleneagles Station is directly on the A9.

0:26:030:26:08

We all know how dangerous that can be,

0:26:080:26:11

but a new £4.3 million access road will give drivers and pedestrians

0:26:110:26:15

a much safer option.

0:26:150:26:17

How are you? Good to see you.

0:26:190:26:21

'Councillor John Kellas is one of the key figures steering

0:26:210:26:24

'this multi-million-pound upgrade.'

0:26:240:26:28

So, John, a large investment has been made.

0:26:280:26:31

What improvements are being done here?

0:26:310:26:34

There's a number of different improvements to the station itself.

0:26:340:26:37

Just to the side of us here, you can see the access for all

0:26:370:26:41

with the lift system that's going in.

0:26:410:26:43

That was never here before,

0:26:430:26:45

but it's been built into a lovely station in terms of its age

0:26:450:26:48

and its infrastructure, and most of it's been left intact.

0:26:480:26:52

There is refurbishment of all of the facilities within the station,

0:26:520:26:56

and that's going to hold great for the long term,

0:26:560:26:59

for every commuter that comes here.

0:26:590:27:02

Yeah, because you can see there is work in progress

0:27:020:27:04

-here in front of us, and here in behind us as well.

-Yes.

0:27:040:27:08

Now, this was always an issue, getting out of the station here,

0:27:080:27:11

but improvements to the road too.

0:27:110:27:13

A vast improvement, because it's not direct access onto the A9 itself,

0:27:130:27:18

and that has to be looked forward to by everybody

0:27:180:27:20

because the access as you came in today, it was dangerous,

0:27:200:27:24

particularly if you were coming northbound,

0:27:240:27:26

you were cutting across the flow of traffic,

0:27:260:27:29

and now you've got direct access onto a roundabout

0:27:290:27:32

just above the main road with proper slip roads,

0:27:320:27:34

so it's integrated, and I think

0:27:340:27:36

it will be a facility long-term that the community are looking forward to.

0:27:360:27:39

Absolutely, and I guess these improvements happening just now

0:27:390:27:42

are not just for the Ryder Cup, they're for the long term.

0:27:420:27:45

Very much the long term.

0:27:450:27:47

We'll see the benefits to the station itself, the road network benefits,

0:27:470:27:51

but of course one of the best legacies of all

0:27:510:27:54

is the fact that tourism itself will be a terrific showcase for Scotland

0:27:540:27:58

and for Perthshire itself.

0:27:580:28:00

On a relatively quiet day like today,

0:28:030:28:05

it's hard to imagine over 250,000 people descending here

0:28:050:28:09

for the Ryder Cup in September,

0:28:090:28:11

but already you get the sense of anticipation for a bonanza

0:28:110:28:14

for the local area, and hopefully the whole of Scotland.

0:28:140:28:17

I can't wait.

0:28:170:28:19

And I can't wait for next week,

0:28:190:28:21

when Landward hits the Royal Highland Show.

0:28:210:28:24

We'll be at Ingliston for special programmes on both Friday and Sunday

0:28:240:28:28

bringing you the best of the sights and sounds from the week

0:28:280:28:31

when the country comes to town.

0:28:310:28:33

Please join us for that at the same time next week, Friday night,

0:28:330:28:36

7:30 on BBC Two Scotland.

0:28:360:28:39

In the meantime, from all the Landward team here at Gleneagles,

0:28:390:28:42

thanks for your company. Bye for now.

0:28:420:28:44

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