Yorkshire Dales Countryfile


Yorkshire Dales

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Yorkshire.

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The Dales - endless rolling hills,

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interrupted by stone upon stone

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of handcrafted walls.

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The moors - bleak, yet beautiful.

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The coastline - simply stunning.

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But how do you choose your favourite bits of such a vast county?

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Well, the locals here have voted for their top 75 icons of Yorkshire

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and I'm here to have a look at some of them...

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..as is Ellie.

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There's a vast array of things on the shortlist,

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from people to places, from food to drink,

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and from caps to cricket.

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It would be impossible to cover it all in one programme,

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but between us, we're going to do our best.

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Adam's meeting the three finalists for this year's prestigious

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Outstanding Farmer Of The Year Award...

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This is Steven Jack.

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He's a potato and carrot grower.

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This is Luke Hasell.

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He farms traditional British beef organically.

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And this is Neil Darwent. He's a dairy farmer.

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..and Tom's tried to answer a tricky question.

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When May here was rescued, she had nearly starved to death.

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You can still see

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her bones poking through.

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A few weeks ago on Countryfile,

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Princess Anne suggested that

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considering eating more horses

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could help abandoned animals like May.

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Could that really work? I'll be investigating.

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Yorkshire, God's own country.

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The largest county on our islands

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boasts beauty in abundance.

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Engulfing the North of England,

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Yorkshire is home to the Dales,

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the Moors, and a few familiar towns and cities along the way.

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I find that the Yorkshire Dales have a very calming effect on me.

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I find them very cosy. And when you look out here,

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you do get the sense that these hills could tell 1,000 stories.

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And speaking of stories, there's one publication

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local to these parts that's very special indeed.

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It tells the tales of the men and women who were born and bred

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in this wonderful landscape.

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This little pocket-sized magazine

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is The Dalesman.

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At 30,000 copies a month,

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it's at the top of the pile

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when it comes to regional magazines.

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Now, this month is its 75th anniversary

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and, to mark it, they're celebrating with 75 icons of Yorkshire.

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Number 17...

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the brass band.

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MUSIC: "Symphony No.9" by Dvorak

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Thank you!

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I'll see you down the pub!

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I'm going to see as many as possible,

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and first on the list is number 33,

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a man who's dedicated his life to documenting

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the stories of the people who made Yorkshire what it is today.

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Bill Mitchell was the second editor of The Dalesman

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and was so for 20 years.

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At 86, he's written more than 200 books

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and still writes for The Dalesman to this day.

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And this first edition came out of that front door.

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It did, actually. Yes. There's a little desk where I sat.

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-Just looking at the first edition here, JB Priestley!

-Oh, gosh. Yes.

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JB Priestley had a funny little car and so did I, actually.

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That funny little car, I used to use for going out for Dalesman stories.

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On one occasion, I was going down a dale and I looked down,

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I could actually see the road passing underneath

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and so I thought, "My gosh!"

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-The floor was beginning to break up.

-What, in your car?

-In the car.

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So I took it into a little garage and he said, "Come back in an hour."

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I went back in an hour and he'd put wooden flooring in

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and creosoted it...

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and then screwed the seats back again.

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This was the car I used when JB Priestley

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came to see me at Settle.

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I said, "Would you like to have a chat with

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"the editor of The Dalesman?" He said, "Yes."

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So I popped him in the car. Going up Bucker Brow, I thought, "Oh, my God!"

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I kept thinking about this floor and the creosote, and all the rest of it.

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I thought, "I might go down in history as the man

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-"who killed JB Priestley."

-Wow.

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Did you ever think it would last this long?

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Did you ever think it would be as popular as it's become?

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Well, it became exceedingly popular

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and I don't think that it ever gave me an impression

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that it was going to fail.

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It's been one of the happiest experiences of my life.

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We sent two other stalwarts of The Dalesman

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up to another icon -

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the Cow and Calf on Ilkley Moor -

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to tell us what the magazine

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and the county mean to them.

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Unfortunately, the weather can come down pretty quickly in these parts.

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Poet Ian McMillan, professional Yorkshireman,

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and his partner in rhyme, cartoonist Tony Husband, from Lancashire.

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Here we are, then, Tony - Yorkshire. Look at this. What a view!

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-Can't see anything, Ian.

-Well, you've got to use your imagination

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because here we are in one of the great iconic places of Yorkshire.

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Now, The Dalesman, as you know,

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is one of the great Yorkshire institutions.

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For us Yorkshire people, it's a combination of sacred book,

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a defining myth of Ordnance Survey map.

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Are people from other places allowed to look at it?

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They do look at it occasionally, as a kind of view of a better world.

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So Yorkshire's been going for 75 years?

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It's been going for longer than that. As you can see

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by the Cow and Calf rocks,

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Yorkshire's been going for thousands of years

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and because of that, it's accumulated 75 icons.

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-Could you imagine Lancashire having 75 icons?

-We have 76.

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-It's a strange county.

-That's one way of looking at it, Tony.

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We in Lancashire look on Yorkshire as being a strange county,

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with all these dialects and all these people hoarding money

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and building a wall around Yorkshire.

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See, that's a myth about Yorkshire people.

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There's a myth about Yorkshire people that we are tight and stingy.

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Yet look where I've brought you. Come and sit on this bench, Tony.

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Look at the view from here.

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What you get here is a view that takes in history,

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culture and poetry.

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The mist's lifting a little bit. Why don't you draw me,

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with the Cow and Calf in the background,

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-looking wistful in the mist?

-Right.

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While you're doing that, I'll recite the greatest ever

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Yorkshire poem - Ilkla Moor Baht 'at.

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Right. Here we go.

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-Wheear 'ast tha bin sin' ah saw thee?

-Pardon?

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-I'm just doing the poem.

-Oh, sorry. I thought I'd just be

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walking down with you. Sorry.

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Wheear 'ast tha bin sin' ah saw thee?

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On Ilkla Mooar baht 'at

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Tha's bahn' to catch thy deeath o' cowd

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On Ilkla Mooar baht 'at

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Then we shall ha' to bury thee

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On Ilkla Mooar baht 'at

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Then t'worms'll come an' eyt thee up

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On Ilkla Mooar baht 'at

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Then t'ducks'll come an' eyt up t'worms

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On Ilkla Mooar baht 'at

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Then we shall come an' eyt up t'ducks

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On Ilkla Mooar baht 'at

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Then we shall all ha' etten thee

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On Ilkla Mooar baht 'at...

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-What a great poem of death and regeneration.

-It's a cheery poem.

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It is quite a cheery poem. I think it's a great poem about the way

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that Yorkshire will always reinvent itself. I think it will.

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Let's have a look, Tony.

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That's really good. I look like an Easter Island statue.

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Tell you what, Tony, I'll treat you to a proper Yorkshire cup of tea.

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-Come on.

-You're going to treat me?

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-Definitely having that!

-Come on, then.

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Can you lend us a quid?

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Come on. Come on. Just come on.

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Proper Yorkshire cup of tea.

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We've seen a good chunk of the icons from The Dalesman's list,

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but it's not just me exploring this enormous county.

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Ellie's just down the road in The Dales,

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visiting more of Yorkshire's treasures.

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Many historic monuments were on the list, several of them abbeys.

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Rievaulx, near Helmsley,

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Whitby Abbey,

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and Fountains Abbey,

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which was right up there at number six.

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But this is Yorkshire's 13th most popular icon,

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Bolton Abbey.

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The abbey gets around half a million visitors each year,

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but it's more than just the Swaledale sheep they flock for.

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Moira Smith loves this place

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and has been the estate's visitor-manager for 20 years.

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Why do you think it's as fabulous as it is?

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Well, as you can see, it's beautiful.

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The place speaks for itself.

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And I'm sure for many, it holds really fond memories,

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whether they've been and enjoyed a picnic by the riverside,

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sand castles, paddling,

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enjoying a walk along the riverside and the woodlands,

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exploring these amazing ruins.

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There really is so much for everybody to enjoy. It's brilliant.

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-So it deserves its place, number 13?

-Absolutely.

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-I think it could have ranked higher.

-Do you?

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Not that I'm biased or anything like that, but...

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You know, the guys that look after this place...

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It is the countryside, but it really is a managed environment,

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and the love and the care that goes into it is huge.

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Bolton Abbey is set in 30,000 acres, half of which are woodland.

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Head forester Roy Lingard is responsible for keeping

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its many nature trails on track

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and he's showing me one of his favourite on the estate.

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This is the Valley of Desolation, so named after a storm.

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-It sounds a bit bleak, as a name, doesn't it?

-Well, it is.

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It was a storm in 1836 and it devastated the whole area,

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knocked quite a lot of oak trees down.

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Since then, it's been known as the Valley of Desolation.

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Roy has planted this area to illustrate

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the landscape as it would have been 25,000 years ago,

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way, way before the monks and the Abbey were here.

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If we go down into the valley there, where the waterfall is,

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you can effectively imagine that you're in a wildwood,

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which I'd love to have seen, you know, 5,000 BC.

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-There's no pylons, no sign of the year we're in.

-Nothing.

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The only thing missing are things like lynx, brown bear and wolves,

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which would make a walk in the countryside quite interesting.

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-It would be more exciting, wouldn't it?

-It would!

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'But for the woodland walk to flourish in the future,

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'there's a lot of maintenance that needs to be done today.'

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So this one looks a bit dodgy.

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It looks a bit dodgy.

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So I just need to assess

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the depth of this decay.

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That looks like it's quite deep.

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It's only gone in an inch, actually.

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-Has it? Oh, right.

-It's not too bad.

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So then you will leave this bit here,

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which will be great for invertebrates,

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and your ecological box ticked,

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-but this will be safe for people walking by on the path?

-Exactly.

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How do you feel about the fact that all of the work you have put in here,

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you won't really live to see?

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It's all right, because all the work I start,

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I know someone else will continue it on.

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At the same time, I'm taking on the work of our predecessors.

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Being one of Yorkshire's best-loved landmarks means the grounds

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and surrounds of Bolton Abbey

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have a fair few claims to fame.

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Cricketing great Fred Trueman is buried here.

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And it has made

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plenty of appearances on film and TV.

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But I hear it is exposure of a very different kind

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that is going on today.

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The Abbey is being used as a backdrop for a daring photo shoot

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-that would certainly knock Fred Trueman for six.

-That is fabulous!

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This group of ladies is the Cappuccino Cycling Club,

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who are having a series of photos taken for a charity calendar.

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And it is not just the cycles that are racey!

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So, ladies, tell me, what is the Cappuccino Cycling Club all about?

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It is just about getting to know each other, being friends,

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meeting for cycling and cake, really.

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So every single ride ends with tea and cake, or something like that?

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-Or part way through!

-Depends how desperate we are for the cake!

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Today is an interesting day, what was the idea behind the photo shoot?

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The kind of call I got was, this may sound strange,

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but how do you fancy doing this?

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So, I kind of contacted the ladies,

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who were initially really, really eager.

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I think now that we are here, the nerves are kicking in a bit!

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The dawn of realisation is here.

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It is an odd thing to do,

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but we have looked at it as a once in a lifetime, it will probably

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never happen again, it is for National Air Ambulance, so why not?

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The ladies will be stripping off in front of notable landmarks

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such as the abbey here and the Settle-Carlisle railway,

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all on the upcoming Tour de France route around Yorkshire.

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OK, that is going to be fine. Put your bikes on the other shoulder.

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The gents who dreamt up the calendar

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are two of The Dales' photographic gurus.

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Michael Dunne has photographed many supermodels

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for high-end fashion magazines.

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Paul Berriff's portfolio includes photos of a very young Mick Jagger

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and some young band called the Beatles.

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Same way.

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With Paul's popstar pedigree,

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I suppose you could call this Bolton Abbey Road.

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That's fabulous.

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THEY ALL CHEER

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Rosie, well done! That was amazing!

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Group hug! You are all brilliant, absolutely brilliant.

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-How did it go, Paul?

-Very well. I was very pleased with it.

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-They were brave, weren't they?

-Hats off to the girls, fantastic.

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Time for a look at the finished photos, and another Yorkshire icon.

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-Wow!

-Brilliant!

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-That is lovely!

-That is fantastic.

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-That is so nice.

-So this will be on the cover.

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And then we will have "Cappuccino Girls" at the bottom there, I think.

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Awesome. You are going to be a distraction on the Tour de France!

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-That is lovely.

-And then...

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THEY ALL CHEER

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-You like that?

-That is brilliant!

-Look at you two!

-Amazing.

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-You look so mean and moody, Judy!

-We had to be really serious.

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-It is great with the steam.

-I look like I'm ready to kill somebody!

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With shots like these, the Cappuccino Calendar Girls

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may well become Yorkshire icons themselves.

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Now, as we heard a few weeks ago, Princess Anne suggested

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that eating their meat could be a solution to the horse welfare crisis.

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Tom has been finding out whether that could really work.

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There are something like a million horses in the UK.

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And most of them, like these, are well loved and cared for.

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But increasingly, across the country,

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we are seeing thousands of horses and ponies abandoned and neglected,

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with no value and no real future.

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Animal welfare organisations and facilities

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are already at breaking point.

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Over the last two decades, a trend for keeping horses

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has led to a glut of indiscriminate breeding.

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And since the economic downturn, many owners have felt unable to keep them.

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Horse welfare charities are predicting

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this year will be particularly bad,

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with up to 8,000 animals abandoned or neglected.

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It is clear we are in the grip of a welfare crisis.

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So, what can we do about it?

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A few weeks ago, on the programme,

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we heard a radical suggestion from Princess Anne

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that the welfare problem might be solved by eating horse meat.

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In the light of your recent pronouncements, I have to ask,

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how do you think eating horses would help Annie here?

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Well, it is a good question. I do think...

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I threw the question out because an awful lot of the abandonments

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are because they don't perceive any value in the animals.

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So, OK, chuck them out. You know? They survive or they die.

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But the meat trade has a way of adding value to the animals.

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So there is some point in keeping it healthy,

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if it has got an end-point that it can go to.

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It is a bold proposition and one that is highly controversial.

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But could it work?

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Princess Anne is patron of the charity World Horse Welfare.

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I have come to put that question to its Chief Executive, Roly Owers.

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So, who is this and what is the story?

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This is May, she is a seven year old,

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we found her near Gatwick Airport, a classic case of the equine crisis.

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Abandoned, being illegally grazed,

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and as you can see, in a pretty woeful state.

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Tell me, how could Princess Anne's idea about eating more horse meat

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help animals like May?

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It is all about responsible ownership.

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When you look after horses, you have great responsibility

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during their lifetime, but great responsibility

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when it comes to end-of-life decisions.

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You need a series of options

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for people to be able to make their minds up.

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What are the options?

0:18:090:18:10

The options are, obviously, you can have it put to sleep,

0:18:100:18:13

put to sleep by a vet, or by a knackerman.

0:18:130:18:16

But both of those options will cost you, between £150 and £500.

0:18:160:18:21

So it is a significant cost.

0:18:210:18:22

What we are finding is that people are avoiding doing that

0:18:220:18:25

by selling the problem on.

0:18:250:18:26

Selling it to a market, selling it to someone else.

0:18:260:18:30

As soon as they do that, they abject all responsibility for that horse,

0:18:300:18:33

which may well end up in a downward spiral and suffering horribly.

0:18:330:18:38

So that is the issue about responsible ownership.

0:18:380:18:41

Don't avoid it, make the difficult choice when you need to.

0:18:410:18:44

You got to May just in time, but in effect,

0:18:440:18:47

you are saying that if there was a market for her flesh,

0:18:470:18:51

she would have been less likely to suffer.

0:18:510:18:54

Absolutely - less likely.

0:18:540:18:56

Whether people eat horses or not is a personal choice.

0:18:560:18:59

What we believe is having the option to put horses into abattoirs.

0:18:590:19:03

To be humanely slaughtered and go into the human food chain.

0:19:030:19:07

That is the option that we passionately believe

0:19:070:19:09

is right for equine welfare,

0:19:090:19:11

so long as the slaughtering is done humanely.

0:19:110:19:14

So, in theory, the idea might be sound, but what about in practice?

0:19:180:19:24

There is a long bond between humans and horses.

0:19:240:19:28

They were ridden into battle in the past, on the racecourse today,

0:19:280:19:31

and of course, used for a good hack through the countryside.

0:19:310:19:35

So given all that emotional investment, are many of us

0:19:350:19:39

really prepared to eat the noble steed?

0:19:390:19:42

With the help of chef Alice Forrest,

0:19:450:19:48

we thought we would try it out on the good city folk of Wells, in Somerset.

0:19:480:19:53

In terms of nutrition, horse is pretty good for you.

0:19:570:20:00

It's got less cholesterol and salt than beef, and also, it's much,

0:20:000:20:04

much cheaper. So let's see who's prepared to try it.

0:20:040:20:09

Roll-up, folks!

0:20:090:20:12

Who's hungry enough to eat a horse? That's what I'm wondering.

0:20:120:20:16

Lovely piece of meat. Similar to beef. Slightly more sweeter.

0:20:220:20:25

Very tender.

0:20:250:20:27

I don't like the idea cos I love horses,

0:20:290:20:32

which is absurd because I don't dislike cows and calves.

0:20:320:20:34

Good man. You managed to get two on that skewer.

0:20:360:20:39

Don't think I didn't see that! THEY LAUGH

0:20:390:20:42

I think it's a lot better than horses just being abandoned.

0:20:440:20:47

There's just something about a horse that I just feel

0:20:500:20:52

we shouldn't be eating it. I'm sorry, it's just...

0:20:520:20:55

No, no, don't apologise.

0:20:550:20:58

-Have a couple more.

-Thank you so much! Nice one.

0:20:580:21:01

Oh, great. That's lovely, that is. Can I finish it all off?

0:21:010:21:05

Many people here today seem keen,

0:21:060:21:08

so why isn't it on the supermarket shelves?

0:21:080:21:12

The big stores told us they don't feel the demand is there.

0:21:120:21:15

Whether they liked it or not,

0:21:170:21:18

for most people, this was the first time they had ever eaten horse,

0:21:180:21:21

whereas in some other countries, it's been on the menu for centuries.

0:21:210:21:25

Stephen Potter is the farmer who provided

0:21:300:21:33

-the horse meat for our taste test.

-Come on, girls.

0:21:330:21:35

He has an abattoir in Somerset that's been exporting meat to the continent

0:21:370:21:41

for the last 60 years, and he doesn't see any reason

0:21:410:21:44

why we couldn't send more.

0:21:440:21:46

So, most of the horse meat that you are dealing with, where does it go?

0:21:470:21:51

Mostly to France.

0:21:510:21:53

95%, 96%.

0:21:530:21:55

We do supply a small amount to zoos here in the UK,

0:21:550:21:58

but the majority to France for human consumption.

0:21:580:22:01

Talk me through the various stages between a horse coming in here

0:22:010:22:03

and ending up on a Frenchman's plate.

0:22:030:22:05

A lot of horses come in directly with their owner.

0:22:050:22:08

So the owner may well go in with the horse to see it put down.

0:22:080:22:12

The horse is put down with a live bullet, so it's very, very quick.

0:22:120:22:16

It's almost instantaneous death.

0:22:160:22:18

We prepare the carcass here in the UK

0:22:180:22:21

and it's exported in carcass form to France,

0:22:210:22:23

where we're involved very closely with a company that sells meat

0:22:230:22:27

by retail through around 25 stores every day,

0:22:270:22:30

serving around 3,000 customers.

0:22:300:22:32

One thing that perplexes me is that when we think of most meat,

0:22:320:22:35

we think of young meat as being good.

0:22:350:22:37

Would we want to eat an old nag?

0:22:370:22:41

Older horses have redder meat, a darker colour, more flavour.

0:22:410:22:45

And certainly, the quality that we are looking for is very much

0:22:450:22:48

from an older horse, not from a young horse.

0:22:480:22:50

Stephen's abattoir is one of just two in the country

0:22:510:22:54

currently exporting horse meat, but together, they supply the continent

0:22:540:22:58

with thousands of carcasses every year.

0:22:580:23:01

So if exporting horse meat is a solution to the welfare crisis,

0:23:010:23:05

the mechanism to do that is already here.

0:23:050:23:08

But you can't just put any old horse into the food chain.

0:23:080:23:12

-No coughs, sneezes, nothing like that?

-No, fine.

0:23:120:23:16

There are strict regulations on the export of any meat to Europe

0:23:160:23:20

and vets like Joe Mackinder know how restrictive they can be

0:23:200:23:24

when it comes to a horse.

0:23:240:23:27

It must have a passport.

0:23:270:23:28

This is a medicinal treatment area of a passport

0:23:280:23:31

and here, a horse is either signed,

0:23:310:23:33

so it's never intended to go into the food chain for its entire life

0:23:330:23:36

or it is intended, depending on the type of drugs they can give them.

0:23:360:23:39

-Tell me about the drugs.

-Two main categories.

0:23:390:23:42

One means that if a horse has that drug, it can never be eaten.

0:23:420:23:46

The one that's been in the news a lot is bute, the painkiller.

0:23:460:23:49

And then other drugs that there are safe limits that we can

0:23:490:23:52

give them after a certain period of time,

0:23:520:23:54

they can be slaughtered for human consumption.

0:23:540:23:56

The problem here is that most abandoned horses

0:23:560:24:00

lack passports showing the details of their medical history.

0:24:000:24:04

So the idea that we could use human consumption as a way of sorting out

0:24:040:24:09

old horses quite quickly doesn't really work because...

0:24:090:24:11

It doesn't at the moment.

0:24:110:24:13

All horses are assumed to have had a painkiller

0:24:130:24:16

or drugs in their system,

0:24:160:24:17

and because some of those are completely banned

0:24:170:24:20

for human consumption, they can never go into the food chain,

0:24:200:24:22

because you don't know what that horse has had.

0:24:220:24:24

So, plenty of hurdles in the way of exporting horse meat

0:24:260:24:29

and expanding the market here.

0:24:290:24:32

On top of that, some organisations feel it shouldn't happen at all.

0:24:320:24:36

Mark Jones, of the Humane Society International,

0:24:400:24:44

believes Europe has its own welfare issues.

0:24:440:24:47

What are your core concerns about opening up a horse meat market?

0:24:480:24:53

Horses are what we call flight animals,

0:24:530:24:55

which means they're really easily stressed,

0:24:550:24:57

particularly if you try to handle them,

0:24:570:24:59

or introduce them to unusual situations.

0:24:590:25:02

We know that the transport and slaughter of horses for meat,

0:25:020:25:07

which goes on in Europe and certain other parts of the world,

0:25:070:25:10

causes huge distress in horses.

0:25:100:25:12

Mark is also worried that it will encourage over-breeding

0:25:120:25:17

and discourage medical treatment.

0:25:170:25:19

It's a real concern that if we are giving these animals

0:25:190:25:23

a carcass value for the meat trade,

0:25:230:25:26

that they won't be treated when they need to be treated

0:25:260:25:29

with those veterinary drugs

0:25:290:25:31

because people are concerned that they wouldn't then

0:25:310:25:34

be able to realise that value.

0:25:340:25:36

It seems there is no easy solution,

0:25:360:25:39

but most agree

0:25:390:25:40

that for the sake of these animals,

0:25:400:25:43

it is time to open debates like this.

0:25:430:25:47

Our food safety regulations and horsey culture make it unlikely

0:25:470:25:51

we'll see a big expansion in the horse meat market any time soon,

0:25:510:25:55

but Princess Anne and the welfare organisations

0:25:550:25:59

are agreed on one thing - being a responsible horse owner

0:25:590:26:02

doesn't just mean giving your animal a good life,

0:26:020:26:06

it means ensuring it has a good death.

0:26:060:26:09

We all know what an important role farmers play in our lives,

0:26:140:26:17

whether they're growing food or looking after the countryside.

0:26:170:26:20

Adam knows better than most,

0:26:230:26:25

which is why he has been asked to judge this year's

0:26:250:26:27

Outstanding Famer Of The Year, for the BBC's Food And Farming Awards.

0:26:270:26:31

On today's programme, he's meeting three farmers

0:26:330:26:35

who've been shortlisted for the award.

0:26:350:26:38

It's a real privilege to have been asked to help judge

0:26:410:26:44

Outstanding Farmer Of The Year.

0:26:440:26:46

We received around 175 applications this year that we have whittled down

0:26:460:26:50

to the final three, and now I can't wait to have a look around the farms.

0:26:500:26:55

This year's award will go to a farmer

0:26:570:26:59

who's made an outstanding contribution to farming,

0:26:590:27:02

to an individual that's making a real difference.

0:27:020:27:05

Someone's who's shaping Britain's food future and inspiring others.

0:27:050:27:09

The first finalist farms at the foot of the Chew Valley Lake,

0:27:130:27:16

in Somerset. Luke Hasell has been in the business for ten years.

0:27:160:27:22

He farms a pedigree herd of cattle organically.

0:27:220:27:25

Luke, tell me how you got into farming.

0:27:250:27:28

Well, sadly, in 2003, I was kind of forced into taking over

0:27:280:27:32

to support my mother when my father passed away.

0:27:320:27:36

-And what was your background before?

-As a civil engineer.

0:27:360:27:40

-So quite a change in your life.

-Yeah. Massive change.

0:27:400:27:43

And a decade on, I'm really proud about where we've taken the farm.

0:27:430:27:47

And what sort of things have you done?

0:27:470:27:49

We've gone from continental breeds to native.

0:27:490:27:52

So we've gone for the pedigree South Devons and pedigree North Devons.

0:27:520:27:56

They are a big animal, but they are so docile

0:27:560:27:59

-and so easy to handle.

-And you've gone over to organic.

0:27:590:28:03

We've gone back to a pasture-based farm.

0:28:030:28:05

It's crazy to be feeding a beef animal

0:28:050:28:08

that will finish off grass cereals

0:28:080:28:10

when we could be feeding that to the rest of the world.

0:28:100:28:13

And you've changed who you supply to.

0:28:130:28:16

We've gone from supplying the supermarkets

0:28:160:28:18

to actually trying to supply direct.

0:28:180:28:22

We want to bridge that gap between the consumer and the farmer

0:28:220:28:25

and tell a real story about the provenance of the food.

0:28:250:28:28

It's not just organic beef that lights Luke's fire.

0:28:340:28:37

He is also passionate about veg.

0:28:370:28:39

He rents out 30 acres of his land to a community project

0:28:390:28:42

he co-founded in 2009.

0:28:420:28:45

The innovative scheme offers people the opportunity

0:28:480:28:51

to buy shares in the farm.

0:28:510:28:53

The aim being to raise awareness of where our food comes from.

0:28:550:28:59

'Andy Dibben is the community farm manager.'

0:29:010:29:04

-What are you growing here?

-Potatoes, a main crop of new potatoes,

0:29:040:29:08

all the brassicas, all the roots - beetroot, carrots, parsnips.

0:29:080:29:12

We've then got protected cropping, so that's for...

0:29:120:29:15

the more risky crops in the summer like tomatoes,

0:29:150:29:17

cucumbers, and then gives us salad through the winter as well.

0:29:170:29:20

-And who is running it all? You need lots of people for that.

-We do.

0:29:200:29:24

We've got a fantastic paid workforce, but even more fantastic

0:29:240:29:27

is our volunteer workforce, who come out for just literally the company,

0:29:270:29:31

a bit of education, the big great outdoors

0:29:310:29:34

and they are the mainstay of our workforce, really.

0:29:340:29:38

It's a lovely idea of a model, isn't it?

0:29:380:29:41

That it's a profitable business, which means it will last

0:29:410:29:44

-and roll on, but also, the food is local.

-Absolutely.

0:29:440:29:48

I mean, bridging that gap, for us, is the main objective.

0:29:480:29:52

And reconnecting people with food and where it's from

0:29:520:29:55

and how it's grown is key for people to understand.

0:29:550:30:00

Once the veg is harvested, it is stored and packed ready for delivery.

0:30:090:30:13

So you've got the meat and the community farm has got the veg.

0:30:130:30:17

-Yeah.

-And now you're going not only to people's doors,

0:30:170:30:19

-but into the wholesale trade too.

-Yeah.

0:30:190:30:21

One of my main businesses is to try and work with

0:30:210:30:24

some of the best chefs in Bristol and Bath.

0:30:240:30:26

-Grab that one, Adam.

-OK.

0:30:260:30:28

I'm helping with a very local delivery.

0:30:310:30:33

This restaurant is less than half a mile from the community farm.

0:30:350:30:38

This is Josh Eggleton, who runs the Pony And Trap

0:30:410:30:44

-and turns our produce into Michelin-star food.

-Wonderful.

0:30:440:30:48

-So what have we got here?

-How you doing?

0:30:480:30:50

So we have chargrilled fillet of beef, salt-baked turnips,

0:30:500:30:53

pickled turnips, turnip top puree, bashed swedes and carrots,

0:30:530:30:56

all vegetables from the community farm.

0:30:560:30:58

-And the beef from your farm too.

-The grass-fed beef.

0:30:580:31:00

What does this make you feel like, seeing it on a plate like this?

0:31:000:31:03

This is great, this is exactly what I set out to achieve

0:31:030:31:05

as an experience, and no better place to be than here.

0:31:050:31:08

Wow! That is stunning.

0:31:110:31:13

I mean, really, looking out of the window, across the farm,

0:31:150:31:19

the food has come from just out of there,

0:31:190:31:21

into this amazing restaurant, onto the plate,

0:31:210:31:24

and this is what Luke is all about.

0:31:240:31:26

Local produce, telling a story,

0:31:260:31:27

re-educating people about where their food comes from.

0:31:270:31:30

With a successful business running alongside. Works for me.

0:31:300:31:33

I'm on a journey exploring the rolling hills

0:31:450:31:47

of the Yorkshire Dales, crossing off the icons voted for

0:31:470:31:51

by readers of The Dalesman magazine to celebrate its 75th anniversary.

0:31:510:31:55

MUSIC PLAYS IN CAR

0:31:550:31:57

Oh, yes, in at 43, The Arctic Monkeys.

0:31:570:32:00

Sheffield's finest.

0:32:020:32:03

And I'm told the place I'm on my way to may have another on the list.

0:32:030:32:07

Andy Swinscoe runs this cheese shop.

0:32:070:32:09

His family have been involved in cheese-making for generations.

0:32:090:32:13

You look like the man who can help me.

0:32:130:32:16

-I'm after some Wensleydale cheese.

-Well, I think we can.

0:32:160:32:18

-We've got Richard III Wensleydale over here.

-Do you know what?

0:32:180:32:21

That is more than perfect because Richard III,

0:32:210:32:24

Richard of York, I'm ticking off 75 icons of Yorkshire

0:32:240:32:27

and I've killed two birds with one stone if I can take some of this.

0:32:270:32:30

Wensleydale is one of those traditional cheeses

0:32:300:32:32

which has changed quite a lot over the years.

0:32:320:32:35

If you go back 100 years ago, we saw the Wensleydale as a blue cheese.

0:32:350:32:39

-Oh, right!

-Wensleydale was a blue cheese.

0:32:390:32:41

If you go back 1,000 years, it was probably a sheep's milk blue cheese.

0:32:410:32:44

It's only recently it has become the sharp fresh one we expect nowadays.

0:32:440:32:47

Yeah. As a cheese expert, how do you like to eat your Wensleydale?

0:32:470:32:51

Personally, I like it by itself.

0:32:510:32:53

Just a clean, neutral Wensleydale,

0:32:530:32:54

with a nice piece of cake or a sweet apple pie.

0:32:540:32:56

-Oh, right, so with cake, then?

-Yeah.

-Because you would think,

0:32:560:33:00

-glass of red, cracker, but...

-That's the Yorkshire way to do it.

0:33:000:33:03

-'They make mistakes...'

-Yeah, here's another one.

0:33:090:33:12

Former Yorkshire and England cricketer,

0:33:120:33:14

often outspoken and controversial,

0:33:140:33:17

Geoffrey Boycott.

0:33:170:33:18

'Short, wide, you could have hit it with anything you wanted.'

0:33:180:33:21

-'Stick of rhubarb.'

-Rhubarb!

0:33:210:33:23

Thanks, Geoffrey,

0:33:230:33:25

I'll have that one.

0:33:250:33:26

'Some of the shots were pretty poor really.'

0:33:260:33:29

With all this talk of Yorkshire folk,

0:33:290:33:32

let's find out a bit more about the local lingo, shall we?

0:33:320:33:35

-Now then, Eric.

-Now then, Matt, how is te?

-I'm good. Now, look at you.

0:33:350:33:38

My goodness me, you look the part. Look at this.

0:33:380:33:41

I think you'll enjoy this, Matt.

0:33:410:33:44

Aye, that looks gradley. A bit of

0:33:440:33:46

gradley piece of cake that, lass.

0:33:460:33:48

-Thank you.

-Hang on, let's rewind on that one.

0:33:480:33:50

-A bit of what, sorry?

-Gradley.

0:33:500:33:51

I've got some cheese to go with it. How do you react to that?

0:33:510:33:54

Wensleydale cheese. You can't beat a bit of Wensleydale.

0:33:540:33:58

So let's hear some good phrases, then.

0:33:580:34:00

A typical one that everybody

0:34:000:34:02

comes out with is "ee bah gum".

0:34:020:34:04

And, I mean, that's basically, if you think of the old name for York,

0:34:040:34:09

-Eboracum.

-Ah!

0:34:090:34:13

Say it today, "ee bah gum" said today is, "Oh, my God."

0:34:150:34:19

Eebah was one of the gods.

0:34:190:34:20

Proper real tea. You can't beat it.

0:34:200:34:26

Am I allowed to say Yorkshire tea?

0:34:260:34:28

-And if I'm going to leave you, how do we say goodbye?

-Sithe, lad.

0:34:310:34:35

-Been grand to meet thee.

-Same here. See you later.

-Bye now.

0:34:350:34:40

I think I'll go uphill.

0:34:400:34:42

Earlier, we heard from Adam

0:34:460:34:48

about this year's Outstanding Farmer Of The Year Awards.

0:34:480:34:51

Next up, it's finalist number two.

0:34:510:34:53

When you think of Scotland, you think of lochs

0:34:530:34:56

and snowcapped mountains, not deep rich soil.

0:34:560:35:00

And that is what our next nominee uses to his advantage.

0:35:000:35:03

The second contender farms 200 hectares,

0:35:040:35:06

that's nearly 500 acres, near Inverness.

0:35:060:35:09

Steven Jack specialises in award-winning carrots,

0:35:130:35:16

parsnips and potatoes, and he is not afraid to try something new.

0:35:160:35:20

-Steven, hi.

-Morning.

-Good to see you.

0:35:210:35:24

I passed all your fancy machines and here you are using a fork.

0:35:240:35:27

I can just about handle this thing, but that is way beyond me.

0:35:270:35:31

-What have you got here, then?

-This is a trial we've been doing

0:35:310:35:33

with some different coloured carrots.

0:35:330:35:35

This particular purple carrot,

0:35:350:35:37

we have managed to successfully

0:35:370:35:39

-grow the crop.

-What is wrong with the orange ones?

0:35:390:35:42

The purple one has got totally different characteristics.

0:35:420:35:46

Very strong antioxidant called Lycopene, which appears in

0:35:460:35:49

other red-skinned vegetables - tomatoes, for example.

0:35:490:35:53

But it also has a very distinctive taste. Help yourself.

0:35:530:35:57

Look at that, it looks like a beetroot inside.

0:35:570:36:00

Oh, yeah, very unlike a normal carrot.

0:36:030:36:07

-Quite distinctive, isn't it?

-Delicious. Really lovely, actually.

0:36:070:36:10

-Quite sweet.

-Typically used as a natural food colouring.

0:36:100:36:14

A cherry-flavoured ice cream might well have the colouring

0:36:140:36:18

-from a purple carrot.

-And you've got some more down there.

0:36:180:36:20

I've got some yellow ones as well.

0:36:220:36:25

Yellow carrots. Wow.

0:36:250:36:27

And what's the idea behind all these different colours?

0:36:270:36:30

We all think that the carrot's always been orange,

0:36:300:36:33

but it's only been orange for the last 400 years

0:36:330:36:36

and, prior to that, there were many different colours.

0:36:360:36:39

The orange carrot was bred by

0:36:390:36:41

a Dutch breeder as a gift to the Dutch royal family,

0:36:410:36:44

but there are different colours.

0:36:440:36:46

Different tastes, textures.

0:36:460:36:49

And these are the type of ideas

0:36:490:36:51

that we are keen to get out onto the shelves.

0:36:510:36:55

And it doesn't stop there.

0:36:560:36:58

Steven has also developed

0:36:580:37:00

a variety of carrot that can be grown here all year round.

0:37:000:37:03

It's a beautiful place to work,

0:37:030:37:05

but the location has been a mixed blessing.

0:37:050:37:09

Us Brits get through around 700,000 tonnes of carrots every year.

0:37:090:37:15

That's the equivalent of 100 carrots per person.

0:37:150:37:18

But the Highlands are both beautiful and remote.

0:37:180:37:21

Being so far from the market has meant that Steven has had to

0:37:210:37:24

get attention for his produce in other ways.

0:37:240:37:27

That's meant innovation in both what is produced and how it is farmed.

0:37:270:37:32

This is a pretty remote part of Scotland.

0:37:330:37:35

How do you get your produce to the marketplace?

0:37:350:37:38

We feel we've got to try that little bit harder.

0:37:380:37:40

We are not a volume-driven business.

0:37:400:37:43

We are very much focused on niche areas and new product ideas.

0:37:430:37:49

And one of those ideas is getting exactly the right spot for his crops.

0:37:510:37:55

Over the years, Steve has built up

0:37:550:37:57

relationships with neighbouring farmers

0:37:570:37:59

so he can rent fertile land along the firth.

0:37:590:38:02

By slotting in with their crop rotations,

0:38:030:38:06

it means everyone's a winner.

0:38:060:38:07

It's taken us to where we are today,

0:38:070:38:10

with a mix of conventional organic and non-organic farming.

0:38:100:38:13

Being something of a carrot missionary,

0:38:150:38:17

Steve has also started grow-your-own projects in local schools...

0:38:170:38:21

We are a farmer, we plant seeds,

0:38:210:38:23

so we are going to plant some carrot seeds.

0:38:230:38:25

..where the children can learn more about the rainbow veg.

0:38:250:38:28

Pinkies in the air. Ready? See if you can get two or three colours.

0:38:310:38:36

OK. Ready? Shove it right down.

0:38:380:38:43

What's your favourite vegetable?

0:38:430:38:45

-Probably the carrots.

-Probably carrots? Nice one.

0:38:450:38:48

Good customers here, you've got.

0:38:480:38:50

Now, you are a busy farmer, how do you find time to do this?

0:38:520:38:56

Oh, it's just...fun.

0:38:560:38:57

They want to get their hands dirty, they want to see how it all works.

0:39:000:39:03

-Learning where their food comes from.

-Yeah, absolutely.

0:39:030:39:05

It's not difficult to see why Steven is such a strong contender

0:39:080:39:11

for Outstanding Farmer Of The Year.

0:39:110:39:13

From a relatively remote rural business, using innovative ideas,

0:39:130:39:18

he's really growing things and moving his farm on.

0:39:180:39:21

And he's also capturing the imagination of the next generation

0:39:210:39:25

that, one day, might even follow in his footsteps.

0:39:250:39:28

I've left the Dales behind

0:39:380:39:39

and I'm crossing the brooding Moors

0:39:390:39:41

to the craggy grandeur of the Yorkshire coastline.

0:39:410:39:44

40-odd miles south of me is Flamborough Head,

0:39:450:39:48

46 on the list in the East Riding of Yorkshire, which also boasts

0:39:480:39:52

the might of the Humber Bridge, number 29.

0:39:520:39:55

But it's the riches of Whitby I'm here to discover,

0:39:580:40:01

many of which were chosen as great icons of Yorkshire.

0:40:010:40:04

It's a picture-postcard fishing port

0:40:070:40:08

cradled between two distinctive landmarks.

0:40:080:40:12

The whalebone arch on its west cliff, a symbol of its once thriving

0:40:120:40:15

whaling industry, and Whitby Abbey on its east.

0:40:150:40:19

The town and the abbey in particular also provided

0:40:190:40:22

the inspiration for Bram Stoker's Dracula,

0:40:220:40:25

all on the list of Yorkshire treasures.

0:40:250:40:28

I'm on the trail of another dark legacy that put Whitby

0:40:280:40:32

firmly on the map, not just here in Yorkshire, but worldwide.

0:40:320:40:36

It is one of the earliest gemstones used to make jewellery, Whitby Jet.

0:40:360:40:41

Whitby Jet is only found on a 7.5-mile stretch of the surrounding

0:40:410:40:45

coastline and I am scouring a small section of it with Mike Marshall.

0:40:450:40:49

He has been hunting for Whitby's unique treasure since he was a boy.

0:40:490:40:54

So what are we looking for?

0:40:540:40:56

We are looking for sort of

0:40:560:40:57

beach-washed pieces of Jet

0:40:570:40:59

that are washed up after the storms.

0:40:590:41:02

When it comes to the Whitby Jet set, Mike is top of the tree.

0:41:020:41:05

That is what you're looking for.

0:41:050:41:07

-That's a good-sized piece, isn't it?

-It is, yeah. Lucky today.

0:41:070:41:10

That was a nice find. Very good.

0:41:100:41:13

So talk to me about its geology, what exactly is it?

0:41:130:41:16

Whitby Jet is fossilised monkey puzzle tree.

0:41:160:41:19

These things were washed into the sea by flash floods,

0:41:190:41:24

carried out to sea, waterlogged very quickly,

0:41:240:41:26

covered very quickly as well, and, under great pressure

0:41:260:41:29

-over 180 million years, it was turned to Whitby Jet.

-This wonderful stuff.

0:41:290:41:34

So how do you know if you have got a good piece of Jet?

0:41:350:41:38

-How do you test the quality?

-There is a simple test that can be done.

0:41:380:41:42

If you just score it on there,

0:41:420:41:44

then you get a really nice gingery-brown colour,

0:41:440:41:48

and that tells me that is good-quality Jet.

0:41:480:41:51

-Whitby Jet is the best quality.

-And what about its value?

0:41:510:41:54

-Let's talk about money.

-Money, yeah.

-What's it worth?

0:41:540:41:58

For that sort of thing, you will get a good price for that.

0:41:580:42:01

-Maybe up to £100 a pound.

-Well, that's good.

0:42:010:42:06

So, let's test the bit you got today. Your lucky find.

0:42:060:42:09

-That piece we found today.

-It's good!

0:42:090:42:13

That's a good quality piece of Jet.

0:42:130:42:14

-It's your lucky day.

-Yeah, definitely.

0:42:140:42:16

In the late 19th century, Whitby Jet

0:42:180:42:20

became the height of fashion

0:42:200:42:22

and the Victorians mined it

0:42:220:42:24

on an industrial scale.

0:42:240:42:26

Queen Victoria wore Whitby Jet for 30 years

0:42:310:42:34

as part of her mourning attire.

0:42:340:42:36

For her, Albert's loss was a tragedy.

0:42:360:42:38

For Whitby, it was big business.

0:42:380:42:41

In 1875, Whitby Jet brought in an annual turnover of around £100,000.

0:42:410:42:46

Just over £3 million in today's money.

0:42:460:42:50

The town's fishermen were soon outnumbered by men in attics

0:42:500:42:53

carving the Jet into ornate jewellery and trinkets.

0:42:530:42:57

Hal Redvers-Jones owns the last remaining example of an authentic

0:42:570:43:01

Victorian Jet workshop in Whitby,

0:43:010:43:03

discovered by a builder about to demolish a house.

0:43:030:43:06

Wow! What an amazing place!

0:43:070:43:10

This is exactly how it would have been when in operation.

0:43:100:43:14

Registered 1867, one of perhaps 200 that would've been in the town

0:43:140:43:20

at this time, so a remarkable find, because this is the only one left.

0:43:200:43:23

I see. Why would there have been so many?

0:43:230:43:25

Was there not just one big warehouse where they could have all done it?

0:43:250:43:28

Well, the architecture of Whitby isn't industrial in any way.

0:43:280:43:31

It is a fishing town. So what they did have was plenty of attics.

0:43:310:43:37

So a literal cottage industry

0:43:370:43:39

which turned out to be a huge economic force.

0:43:390:43:42

There was very little written down about the Jet industry,

0:43:420:43:45

as the workers were poorly educated,

0:43:450:43:48

but what Hal has here provides many clues to the past.

0:43:480:43:52

A nickname for the 19th-century Jet carvers was the Red Devils.

0:43:520:43:56

This rusty old tin has nothing to do with Jet,

0:43:560:44:00

it's just a cocoa tin.

0:44:000:44:01

But when we opened it up, there was residue.

0:44:010:44:05

-Oh, yeah. Bright red.

-Bright red. Jeweller's rouge or ferric oxide,

0:44:050:44:09

which was powdered in the 19th century.

0:44:090:44:11

So they would have put it on a polishing wheel like this.

0:44:110:44:14

Of course, as the craftsman stood in front of that,

0:44:140:44:16

he would have been sprayed with a bright red cream,

0:44:160:44:19

giving him a bright red visage every time people saw him.

0:44:190:44:23

There's the Whitby red devil.

0:44:230:44:25

So it was nice that the rusty old tin could have underpinned that nickname.

0:44:250:44:30

Hal is one of the only Whitby Jet carvers to restore

0:44:300:44:34

the very pieces originally worked by Victorian hands.

0:44:340:44:38

This is something I just finished off this morning.

0:44:380:44:41

This is typical of 19th-century work.

0:44:410:44:44

Amazing to think that it just comes from a bit of old dead wood.

0:44:440:44:48

180 million-year-old wood.

0:44:480:44:51

Whitby Jet is still popular today.

0:44:510:44:54

But the town isn't only famed for its velvety black fossil.

0:44:560:45:00

You can't come to Whitby

0:45:000:45:02

and not have fish and chips.

0:45:020:45:04

Whitby fish and chips are number 36 on the list,

0:45:040:45:07

and this place is top of the chip shop pops.

0:45:070:45:11

-Stuart, how are you doing?

-Hello, how are you?

-Good, thank you.

0:45:110:45:14

-Number one chip shop in the UK. What a position!

-Fantastic.

0:45:140:45:18

We take a lot of time to source our ingredients.

0:45:180:45:20

I think the customers appreciate that and want to buy into it.

0:45:200:45:23

And there's even the science

0:45:230:45:25

that you look into once the fish has been caught.

0:45:250:45:28

We've looked into the freezing process

0:45:280:45:30

and we worked out that the rigor mortis in the fish

0:45:300:45:32

takes six weeks to come through in the frozen product.

0:45:320:45:35

To use fish before that date doesn't quite cook as well

0:45:350:45:38

so by leaving it for six weeks, you get nice, big, white flakes

0:45:380:45:42

and the really juicy, sweet taste of the cod, and it works brilliantly.

0:45:420:45:47

Now you're whetting my appetite.

0:45:470:45:49

-Can I please order fish and chips for one, please?

-Not a problem.

0:45:490:45:52

That would be lovely.

0:45:520:45:53

What better way to get a true taste of Whitby?

0:45:570:46:00

Fish and chips on the harbour side

0:46:000:46:03

and a good few lungfuls of sea air.

0:46:030:46:05

That gull can think again though. He is fat enough already!

0:46:060:46:09

The Outstanding Farmer Of The Year Award is a prestigious title

0:46:140:46:18

and the competition is seriously tough.

0:46:180:46:21

We've met community champions,

0:46:220:46:25

vegetable innovators

0:46:250:46:27

and now I'm off to the Somerset hills to meet the third finalist.

0:46:270:46:31

Neil Darwin's been a dairy farmer

0:46:330:46:35

since graduating from agricultural college in 1986.

0:46:350:46:38

As his experience has grown,

0:46:380:46:40

his ideas for the UK dairy industry have got bigger and bolder.

0:46:400:46:44

-Hi, Neil.

-Hi, Adam. How are you?

-Good to see you.

0:46:440:46:46

These are lovely cattle. What are these?

0:46:460:46:48

These are Montbeliarde cows that actually originate

0:46:480:46:51

from the Swiss-French border in the Jura Mountains.

0:46:510:46:53

Renowned in France for producing really high-quality milk for cheese,

0:46:530:46:57

making some famous cheeses like Comte, Reblochon, Mont-d'Or.

0:46:570:47:00

But for me, the strengths are that they are really robust,

0:47:000:47:02

strong castle.

0:47:020:47:05

And is there a compromise when it comes to milk yield?

0:47:050:47:07

Our cows are no slouchers when it comes to milk.

0:47:070:47:09

I mean, we're averaging just under 7,000 litres a cow.

0:47:090:47:12

We have cows here doing over 8,000 litres.

0:47:120:47:14

But we offset that perhaps lower milk yield

0:47:140:47:17

than some of the Holstein cows would be doing

0:47:170:47:19

with other attributes that the cow has.

0:47:190:47:21

She delivers us a really valuable beef calf,

0:47:210:47:23

she has a good value at the end of her working life and we also

0:47:230:47:26

enjoy other attributes such as great fertility and longevity.

0:47:260:47:30

OK, girls. Let's go.

0:47:330:47:36

Good girls. Come along.

0:47:360:47:39

Good girls. That's it.

0:47:390:47:41

Neil's cattle are used to routine and at this time of year,

0:47:410:47:44

they're turned out onto the pasture during the day.

0:47:440:47:48

As the mist is burnt off by the morning sun,

0:47:500:47:53

the cows seem really content.

0:47:530:47:55

Really, you believe that grass is an essential part of producing milk?

0:47:570:48:00

Absolutely.

0:48:000:48:02

At the end of the day,

0:48:020:48:03

it's what ruminants were born to do - graze grass.

0:48:030:48:06

We should be looking as much as possible to harness

0:48:060:48:08

that natural capability.

0:48:080:48:10

There will be a lot of dairy farmers who have their cattle in sheds

0:48:100:48:13

in the winter, but let them out to grass in the summer.

0:48:130:48:16

So what makes your system different?

0:48:160:48:19

We typify what a lot of dairy farmers do.

0:48:190:48:21

I think what I'm trying to do here is to enhance that system

0:48:210:48:25

in every which way I can, and at the end of the day,

0:48:250:48:27

what I'm really about is sharing that knowledge with other farmers

0:48:270:48:30

and getting farmers to help one another.

0:48:300:48:32

We have a wealth of knowledge between us,

0:48:320:48:35

but we're not very good sometimes at sharing it.

0:48:350:48:37

Good girls. Come on, then.

0:48:380:48:40

After a morning's grazing, it's time for milking,

0:48:460:48:48

and it's a short walk to the parlour.

0:48:480:48:51

And it's this milk that you're producing that you feel

0:48:510:48:54

-so passionate about telling the story.

-Absolutely.

0:48:540:48:56

I think milk is a very undervalued food.

0:48:560:48:59

We are producing a great nutritious product from cows

0:48:590:49:02

that are enjoying a great life.

0:49:020:49:04

And I want the world to know really what that means to them

0:49:040:49:07

in terms of the value of that product to them.

0:49:070:49:09

-And have you got other producers taking that on?

-I have, increasingly.

0:49:090:49:12

I have actually set up the free-range dairy initiative

0:49:120:49:15

for farmers and we are now marking milk and dairy products

0:49:150:49:18

under the Pasture Promise label, which I have here on this cheese.

0:49:180:49:21

And farmers who are committing to grazing their cows

0:49:210:49:24

for 180 days a year, I am allowing to use the label to demonstrate

0:49:240:49:27

their commitment to providing freedom to cows to graze.

0:49:270:49:31

Do you think this is the sort of thing consumers are looking for?

0:49:310:49:34

Yeah. I think consumers increasingly want to make an informed choice

0:49:340:49:37

when it comes to buying food and for us as dairy farmers,

0:49:370:49:39

it's important we distinguish our free-range grazing herds.

0:49:390:49:43

-It's a good story.

-Thanks.

0:49:430:49:45

I've now got a difficult decision to make...

0:49:470:49:49

..but I will be revealing who my winner is very soon.

0:49:530:49:55

Today, we're in the County of the White Rose, Yorkshire,

0:50:150:50:20

finding out about the icons that have made this area great,

0:50:200:50:24

as voted for by the readers of The Dalesman magazine.

0:50:240:50:27

So we've drunk cups of tea, listened to brass bands,

0:50:270:50:30

we've marvelled at beautiful abbeys,

0:50:300:50:32

we've eaten Wensleydale cheese, hunted for Whitby Jet,

0:50:320:50:35

but we still don't know what is at the top of the list.

0:50:350:50:38

Well, I do, but you'll just have to wait and see.

0:50:380:50:41

A pint, you say? It would be rude not to!

0:50:410:50:43

Now, I think there's every chance

0:50:440:50:46

I'll find number 47 in here -

0:50:460:50:49

Black Sheep Bitter.

0:50:490:50:51

The landlord, Mark Thompson, has links to The Dalesman too,

0:50:510:50:55

as he was artist in residence for a good number of years.

0:50:550:50:58

I started when I was 14.

0:50:580:50:59

I sent off a pen and ink drawing to the editor,

0:50:590:51:03

-who was Bill Mitchell at the time.

-Right.

0:51:030:51:05

And it went on from there, and I did 25 years.

0:51:050:51:08

Sending various line drawings in to them,

0:51:080:51:11

getting five shillings, 25p, in postal orders back.

0:51:110:51:14

-How wonderful.

-And I'm very proud to be part of that.

0:51:140:51:18

Do you know, I was thinking it must be hard for you as an artist

0:51:180:51:20

-to pick the ultimate icon of Yorkshire.

-The spirit.

0:51:200:51:24

The spirit of Yorkshire.

0:51:240:51:26

The spirit of the light, the spirit of the people,

0:51:260:51:28

the spirit of truthfulness of Yorkshire.

0:51:280:51:30

-That's what I would say to you.

-Hang on a minute...

0:51:300:51:33

I recognise this lot. Let me finish up here.

0:51:330:51:35

-I've got to conduct them in the right manner.

-No problem.

0:51:350:51:38

-Conduct them in the right manner. Good to meet you.

-That was lovely.

0:51:380:51:40

-All the best to you.

-Thank you. See you later.

0:51:400:51:43

Right, come on, then. Come on through. How many more are there?

0:51:430:51:47

Are you the last one? No. Are you the last one? No!

0:51:470:51:50

Come on.

0:51:500:51:52

Good. Everyone. Is everyone

0:51:520:51:54

-where they should be?

-ALL: Yes.

0:51:540:51:56

Everybody in position? Good. Have a little warm-up. Can you remember it?

0:51:560:52:00

-ALL: Yes.

-You can. Very good.

0:52:000:52:02

Right. Listen, I'll be right back.

0:52:020:52:04

I've just got to get something out of the oven.

0:52:040:52:07

So now I'm off to meet the number one.

0:52:070:52:10

A couple of years ago, Ellie and I had a go at creating

0:52:100:52:13

the perfect one of these.

0:52:130:52:14

The thing is, it was a fix.

0:52:140:52:17

Yeah, whatever, Matt!

0:52:170:52:20

It was! It might have been a little bit burnt,

0:52:200:52:23

but I like crispy bits, and I've been using that recipe ever since.

0:52:230:52:26

But now, with a little bit of help, I'm going to nail the number one.

0:52:260:52:29

It's the classic Yorkshire pudding.

0:52:290:52:32

'I made mine very scientifically,

0:52:320:52:33

'while Ellie went along

0:52:330:52:35

'a more traditional route.

0:52:350:52:37

'It was very close, but Ellie won.

0:52:370:52:39

'I'm hoping that this time, champion Yorkshire pud maker

0:52:390:52:42

'Chris Blackburn can help me put things right.'

0:52:420:52:45

-Very hot indeed.

-Smoking hot.

0:52:470:52:50

And what we're going to do now

0:52:500:52:51

is fill each one of these up

0:52:510:52:53

about three quarters full...

0:52:530:52:55

'But these are Yorkshire puddings with a difference.

0:52:550:52:57

'Our secret ingredient - chocolate bars.

0:52:570:53:01

'Top Yorkshire pudding tip - a seriously hot oven.

0:53:010:53:04

'Even the gravy's chocolate! And 20 minutes later...'

0:53:050:53:08

-Oh, my word! Gosh!

-CHRIS CHUCKLES

0:53:080:53:14

-Look at those!

-They are absolutely fantastic.

-Are you happy?

0:53:140:53:17

Very, very happy with that indeed.

0:53:170:53:20

The gravy's ready, everyone. The gravy's ready.

0:53:200:53:22

Looks absolutely delicious.

0:53:260:53:29

-Oh, man! Hey!

-Is it good?

0:53:380:53:40

That is... That is absolutely superb. Oh!

0:53:410:53:46

Ellie, it's time for a rematch. You do not stand a chance!

0:53:460:53:52

That might be so, Matt, but I have ticked off

0:53:520:53:54

way more on the list of 75 than you have, including these -

0:53:540:53:58

Whitby's finest fish and chips.

0:53:580:54:01

I've got a flat cap. Number 28.

0:54:010:54:05

See this? Sheffield stainless deal.

0:54:050:54:07

Number 74.

0:54:070:54:09

Ellie, you will never beat this -

0:54:090:54:11

using a stick of number 71, rhubarb,

0:54:110:54:13

to conduct a brass band, number 17.

0:54:130:54:15

Well, on that note, it's goodbye from Yorkshire,

0:54:170:54:20

and brace yourselves for

0:54:200:54:21

the Leyburn Band, plus one.

0:54:210:54:23

THEY PLAY COUNTRYFILE THEME

0:54:250:54:28

Hang on, hang on! We'll have to start again. My rhubarb snapped!

0:54:280:54:32

-THEY LAUGH

-Hang on! Right.

0:54:320:54:34

Let's try this again. Hang on...

0:54:340:54:36

I tell you what, I'll use two this time. Right.

0:54:360:54:39

On that note, it's goodbye from Yorkshire.

0:54:390:54:41

Brace yourselves for the Leyburn Band, plus one.

0:54:410:54:45

THEY PLAY COUNTRYFILE THEME

0:54:450:54:47

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